The iconic audio brand JBL marks its 80th anniversary with a celebration of innovation, passion and sound that have driven voices and movements for eight decades. The milestone was celebrated in the Philippines with a lively launch event and the unforgettable JBL Audio Playground, showcasing how JBL continues to push limits with state-of-the-art technology designed for today’s high-energy lifestyle.

On May 15, 2026, JBL Philippines officially unveiled its latest lineup at the Clark Marriott Hotel in Pampanga.

Grace Koh, General Manager and Vice President for Consumer Audio at HARMAN Asia Pacific, and Larry Secreto, Director and Country Head of HARMAN Philippines, kicked off the celebrations with inspiring opening remarks, highlighting JBL’s enduring legacy and its commitment to innovation

The next day, May 16, the brand brought the JBL Audio Playground to Clark Global City; a full-day immersive festival that was open to the public.

Participants had the time of their lives as they took part in a community fun run, a Mobile Legends tournament (with gaming headsets), DJ and dance workshops, skate park activities, flash sales, and electrifying performances from artists such as Ben&Ben, HORI7ON, Dionela, Al James, G22, and more. The event was the perfect manifestation of JBL’s spirit: loud, inclusive and relentlessly fun.

The star of the show was JBL’s gorgeous 2026 product lineup promising to raise the bar on everyday audio experiences with smarter features, bolder sound and unmatched versatility. The brand has embraced new technology, especially AI-driven developments, while keeping its hallmark emphasis on durability and portability.

Top highlights from the new lineup include:
JBL EasySing Mic Series (mini duo, mini & standard): They’re changing karaoke with AI-powered capabilities like live vocal stripping, impromptu singing and content creation tools. Great for parties, content creators or just a casual sing along they make studio-easy portable fun.

Portable Speakers: JBL Go 5 is a compact and drop-resistant and water-resistant design with ambient lighting and AirTouch pairing. The Xtreme 5 delivers punchy bass with rugged design. The expanded PartyBox series (Encore 2 Plus, On-The-Go 2 Plus and more) delivers pro-level party vibes with immersive lights and sound that scales effortlessly.

Headphones and Personal Audio New models such as Live 680NC, Live 780NC, Tune series and more deliver superior noise cancelling, clearer sound and stylish comfort for all-day wear.

Gaming Gear Extra immersion for Filipino gamers with Quantum series (250, 650, 950) for competitive audio performance

These innovations are a testament to the evolution of JBL, combining AI intelligence for smarter interactions, outstanding battery life for marathon sessions and rugged constructions that endure real-life adventures. Whether you’re at a beach party, gaming marathon or impromptu karaoke night, the new lineup delivers powerful, dependable sound that moves with you.

JBL’s 80th anniversary is not just about looking back, it’s about powering the future. In the Philippines, where music, karaoke and community events are part of the culture, these innovations seem especially pertinent. JBL products are built for the Filipinos who live life loud and on the go with features powered by AI, bomb-proof durability and easy portability.

The 2026 lineup is one of the most exciting audio launches of the year and cements JBL’s position as a leader in providing sound that doesn’t just play, but connects, excites and stands the test of time.

What sets JBL apart is the relentless drive to innovate. The brand has evolved with the times to adapt to changing consumer lifestyles, music consumption habits and technological advancements.

Ready to experience it? Check out the new JBL products at authorized retailers all over the Philippines and join us in celebrating sound that goes beyond generations.

Visit https://jblstore.com.ph or https://www.jbl.com.ph/