The iconic audio brand JBL marks its 80th anniversary with a celebration of innovation, passion and sound that have driven voices and movements for eight decades. The milestone was celebrated in the Philippines with a lively launch event and the unforgettable JBL Audio Playground, showcasing how JBL continues to push limits with state-of-the-art technology designed for today’s high-energy lifestyle.
On May 15, 2026, JBL Philippines officially unveiled its latest lineup at the Clark Marriott Hotel in Pampanga.
Grace Koh, General Manager and Vice President for Consumer Audio at HARMAN Asia Pacific, and Larry Secreto, Director and Country Head of HARMAN Philippines, kicked off the celebrations with inspiring opening remarks, highlighting JBL’s enduring legacy and its commitment to innovation
The next day, May 16, the brand brought the JBL Audio Playground to Clark Global City; a full-day immersive festival that was open to the public.
Participants had the time of their lives as they took part in a community fun run, a Mobile Legends tournament (with gaming headsets), DJ and dance workshops, skate park activities, flash sales, and electrifying performances from artists such as Ben&Ben, HORI7ON, Dionela, Al James, G22, and more. The event was the perfect manifestation of JBL’s spirit: loud, inclusive and relentlessly fun.
The star of the show was JBL’s gorgeous 2026 product lineup promising to raise the bar on everyday audio experiences with smarter features, bolder sound and unmatched versatility. The brand has embraced new technology, especially AI-driven developments, while keeping its hallmark emphasis on durability and portability.
Top highlights from the new lineup include: JBL EasySing Mic Series (mini duo, mini & standard): They’re changing karaoke with AI-powered capabilities like live vocal stripping, impromptu singing and content creation tools. Great for parties, content creators or just a casual sing along they make studio-easy portable fun.
JBL GO 5
Portable Speakers: JBL Go 5 is a compact and drop-resistant and water-resistant design with ambient lighting and AirTouch pairing. The Xtreme 5 delivers punchy bass with rugged design. The expanded PartyBox series (Encore 2 Plus, On-The-Go 2 Plus and more) delivers pro-level party vibes with immersive lights and sound that scales effortlessly.
JBL PartyBox Encore 2 PlusJBL EXTREME 5
Headphones and Personal Audio New models such as Live 680NC, Live 780NC, Tune series and more deliver superior noise cancelling, clearer sound and stylish comfort for all-day wear.
JBL QUANTUM 950
Gaming Gear Extra immersion for Filipino gamers with Quantum series (250, 650, 950) for competitive audio performance
These innovations are a testament to the evolution of JBL, combining AI intelligence for smarter interactions, outstanding battery life for marathon sessions and rugged constructions that endure real-life adventures. Whether you’re at a beach party, gaming marathon or impromptu karaoke night, the new lineup delivers powerful, dependable sound that moves with you.
JBL’s 80th anniversary is not just about looking back, it’s about powering the future. In the Philippines, where music, karaoke and community events are part of the culture, these innovations seem especially pertinent. JBL products are built for the Filipinos who live life loud and on the go with features powered by AI, bomb-proof durability and easy portability.
The 2026 lineup is one of the most exciting audio launches of the year and cements JBL’s position as a leader in providing sound that doesn’t just play, but connects, excites and stands the test of time.
What sets JBL apart is the relentless drive to innovate. The brand has evolved with the times to adapt to changing consumer lifestyles, music consumption habits and technological advancements.
Ready to experience it? Check out the new JBL products at authorized retailers all over the Philippines and join us in celebrating sound that goes beyond generations.
Larry Secreto, Director, Consumer Audio, Harman Philippines and Grace Koh, Vice President and General Manager, Consumer Audio, Harman Asia Pacific
For 80 years, JBL has shaped how the world experiences sound, powering everything from concert stages and cinemas to everyday playlists and gaming setups. What began in 1946 with a commitment to delivering clear, powerful audio has grown into a global legacy that continues to define how sound is created, shared, and experienced today.
Megan Lee, Director of Product Planning & Strategy, Consumer Audio Harman Asia Pacific
Now marking its 80th year, JBL enters a new chapter defined not by looking back, but by how sound continues to evolve with the way people live today. The latest lineup reflects this direction: bringing together portable entertainment, immersive personal listening, gaming performance, and large-scale party experiences in one cohesive ecosystem built for modern lifestyles.
Keanna Magracia trying out the EasySing Mic MiniYeng Constantino and Keanna Magracia
New Audio Innovations The latest JBL lineup reflects the many ways sound lives in everyday moments. Whether it’s turning any room into a karaoke session, creating immersive personal listening experiences, leveling up gameplay, or bringing massive sound outdoors, every product is built with the same spirit that has defined JBL across generations: powerful sound made to be heard and shared.
On May 15, 2026, JBL Philippines officially unveiled its latest lineup of innovative audio products at the prestigious Clark Marriott Hotel, Pampanga. Showcasing JBL’s continued commitment to redefining everyday audio experiences, the launch introduced a new generation of smart, immersive, and lifestyle-driven products designed for entertainment, content creation, and on-the-go listening.
Leading the launch are JBL’s newest EasySing products, bringing karaoke and creation into a more spontaneous, portable era. The pocket-sized JBL EasySing Mic Mini Duo and EasySing Mic Mini transform compatible JBL portable speakers and PartyBox models into instant karaoke systems with real-time AI Vocal Removal, allowing users to lower vocals by 25%, 50%, or fully remove them from any streaming track with a single press, making it possible to turn newly released tracks into karaoke versions instantly, without waiting for official instrumental releases or karaoke versions to become available. Designed for singing sessions, livestreams, and casual content creation alike, the lightweight mics feature Voice Boost support for clearer high notes, natural reverb, AI noise suppression, and up to 6 hours of playtime. Users can simply plug in the included USB-C dongle, then use the mic handheld, clipped onto clothing, or attached to its ring handle for more flexible recording and performance setups. For bigger karaoke moments, JBL also introduces the new JBL EasySing Mics, bringing the same AI-powered vocal removal technology into a dedicated plug-and-sing setup for compatible PartyBox speakers. Designed for duets, parties, and larger group sing-alongs, the wireless microphones feature built-in vocal tuning support, customizable backing vocal levels, and up to 10 hours of wireless playtime.
Party Box Encore 2 PlusJBL Party Box On-TheGo 2 Plus
For an even more complete karaoke experience, the JBL PartyBox Encore 2 Plus and PartyBox On-The-Go 2 Plus take the EasySing ecosystem further by integrating built-in AI Vocal Removal directly into the speakers themselves. With wireless microphones, real-time vocal controls, and immersive party lighting, both models turn any space into an instant karaoke stage powered by JBL Pro Sound.
JBL GO 5
JBL’s portable speaker lineup also expands with products built to go wherever the music leads. The JBL Go 5 delivers compact, go-anywhere sound in a rugged, waterproof, dust-proof, and drop-proof build, now with a refreshed look, ambient edge lighting with built-in visual cues, and AirTouch for effortless stereo pairing by tapping two speakers together. It also supports AuracastTM connectivity and up to 10 hours of playtime. Meanwhile, the JBL Xtreme 5 delivers more powerful, detailed sound with a redesigned acoustic system, AI Sound Boost for reduced distortion at high volumes, and SmartEQ Mode for optimized music or speech playback. It features ambient lighting effects, lossless audio capability, a built-in powerbank, and up to 28 hours of playtime, and works seamlessly with JBL EasySing Mics for plug-and-sing karaoke sessions.
JBL PartyBox 130
For parties that demand bigger sound and bigger energy, JBL introduces the PartyBox 130, built for full-scale celebrations. It features a new design with a hexagonal profile and redesigned top panel, giving it a more refined, modern look while maintaining its portable, splashproof build. JBL Legendary Sound and AI Sound Boost work together to deliver powerful audio that stays clear even at high volume, while dynamic lighting brings the atmosphere to life. With karaoke-ready inputs and up to 15 hours of playtime, it is designed to move with the moment. Auracast™ multi-speaker connectivity and JBL One App support round out a setup built for easy control and bigger sound when needed.
On the personal audio side, JBL introduces an expanded lineup of headphones and earbuds designed to move seamlessly through work, travel, entertainment, and everyday listening.
JBL Live 680NCJBL Live 780NC
The JBL Live Series brings premium listening experiences across multiple form factors. The JBL Live 680NC on-ear and Live 780NC over-ear headphones feature a complete redesign with a sleeker silhouette, refined metallic accents, metal hinges, and soft-touch materials across the ear cushions and headband, combining comfort with a more polished finish. Available in Black, Blue, White, Beige, Green, Purple, and Orange, they bring a more expressive, lifestyle-forward look to JBL’s signature sound. Both models deliver JBL Signature Sound, Hi-Res Audio, Adaptive Noise Cancelling 2.0, Spatial Sound, and up to 80 hours of battery life for immersive all-day listening. Meanwhile, the JBL Live 4 series come in three wearing styles: Buds, Beam, and Flex, designed to fit different preferences, from a secure in-ear seal to a more open, relaxed fit. Available in Black, Blue, Silver, Champagne, Green, Purple, and Orange, the series offers more ways to match personal style while delivering an improved listening experience with enhanced clarity, stronger noise cancellation, and richer overall sound, alongside six-mic AI-enhanced calling, Smart Charging CaseTM controls, Spatial Sound, and long-lasting battery performance.
JBL Tune 530BTJBL Tune 730 BT
For listeners looking for powerful everyday sound, JBL expands its Tune Series lineup with the JBL Tune 530BT, Tune 730BT, Tune 680NC, and Tune 780NC. Across on-ear and over-ear designs, the series delivers JBL Pure Bass Sound, Bluetooth® 6.0 connectivity, multi-point pairing, lightweight comfort, and battery life of up to 76 hours. The Tune 680NC and Tune 780NC additionally introduce Adaptive Noise Cancelling and Spatial Sound features for more immersive listening wherever the day goes.
JBL Quantum 250JBL Quantum 650JBL Quantum 950
JBL also continues strengthening its gaming lineup with new additions to the Quantum Series. The JBL Quantum 250, Quantum 650, and flagship Quantum 950 are engineered to deliver immersive spatial audio, low-latency connectivity, and precise in-game awareness for competitive play across platforms. Featuring JBL Quantum Spatial Sound, customizable QuantumENGINE software, and a redesigned modular build, the latest headsets are built for both performance and longevity. Key components, including the microphone, ear cushions, cable, and hammock headband system, are designed to be easily replaceable, allowing users to maintain and customize their headset over time. With long-wear comfort and a durable, upgrade-friendly design, the JBL Quantum series is made for gamers who demand consistency through extended play.
Experience JBL Audio Playground JBL also brought the milestone to life through the JBL Audio Playground held on May 16 at Clark Global City, gathering communities across music, gaming, movement, and entertainment for a full day of immersive brand experiences.
The event opened with a community fun run, followed by JBL booth flash sales and a Mobile Legends tournament featuring the JBL Quantum 650 headphones. Creative sessions also took center stage, including DJ workshops and live sets by DJ Ian Sndrz, dance workshops led by UPeepz, and skate park showcases throughout the day.
The celebration culminated in a concert featuring performances by Ben&Ben, HORI7ON, Dionela, Al James, and G22.
From new listening experiences to live community events, JBL’s 80th anniversary celebrates not just where sound has been, but where it’s headed next.
Availability and Pricing
Available Now: JBL Easysing Mic, JBL Go 5, JBL Xtreme 5, JBL PartyBox Encore 2 Plus, JBL PartyBox On-The-Go 2 Plus, JBL Live 680NC, JBL Live 780NC, JBL Tune 530BT, JBL Tune 730BT, JBL Tune 680NC, JBL Tune 780NC, JBL Quantum 250, JBL Quantum 650, and JBL Quantum 950
Soon in the Market: JBL Easysing Mic Mini Duo, JBL Easysing Mic Mini, JBL PartyBox 130, JBL Live Beam 4, JBL Live Buds 4, and JBL Live Flex 4
JBL Easysing Mic Mini Duo (P12,999) JBL Easysing Mic Mini (P8,999) JBL Easysing Mic (P10,999)
JBL Go 5 (P2,899) JBL Xtreme 5 (P21,299)
JBL PartyBox 130 (P23,999) JBL PartyBox Encore 2 Plus (P26,999) JBL PartyBox On-The-Go 2 Plus (P24,999)
JBL Live 680NC (P7,999) JBL Live 780NC (P11,999)
JBL Live Beam 4 (P12,499) JBL Live Buds 4 (P12,499) JBL Live Flex 4 (P12,499)
Follow them on their official social media accounts: (Facebook) @JBLPhilippines, (Instagram) @jblph, and (TikTok) @jblph_official to stay updated on their latest products, score exclusive discounts, and see how JBL’s “Made To Be Heard” comes alive through bold sound and unforgettable experiences.
Step Into the Sound. Feel the Energy. Join the Experience.
JBL is turning up the volume with the launch of its latest lineup of party speakers and portable audio devices, designed to elevate any moment into an immersive, high-energy experience. The brand’s signature blend of bold sound, sleek design, and cutting-edge technology was showcased at the JBL Experience, a vibrant event featuring performances by Michael Sager, Jackie Gonzaga, and a genre-bending DJ battle that had the crowd buzzing.
JBL PartyBox 520: Powerhouse of the Party
The star of the show, the JBL PartyBox 520, is the most powerful battery-powered speaker in the PartyBox series. Built for large gatherings, it boasts an IPX4 splashproof design, a rugged telescopic handle, and sturdy wheels for easy portability. With up to 15 hours of playtime, replaceable batteries, and fast-charging capabilities, this speaker keeps the music flowing. JBL’s AI Sound Boost technology optimizes audio in real-time for powerful, distortion-free sound, while Auracast™ enables seamless pairing with other Auracast-enabled JBL speakers for a fully connected sound system. Priced at P42,999, it’s available in June 2025.
JBL PartyBox Encore 2 & Encore Essential 2: Compact Yet Mighty
For those seeking portability without sacrificing sound, the JBL PartyBox Encore 2 and Encore Essential 2 deliver. Both feature Bluetooth 5.4 with LE Audio for superior streaming and ergonomic handles for easy transport. The Encore 2 includes wireless microphones for karaoke, while the Essential 2 dazzles with a dynamic lightshow. Both offer up to 15 hours of battery life, with a 10-minute charge adding 80 minutes of playback. Priced at P24,999 and P18,999, respectively, they hit stores in June 2025.
JBL Flip 7: Your On-the-Go Audio Companion
Redesigned for adventure, the JBL Flip 7 features an interchangeable finger loop and carabiner hook, making it perfect for outdoor vibes. With AI Sound Boost, an upgraded dome tweeter, and IP68 waterproof/dustproof rating, it delivers crisp, powerful sound with up to 16 hours of battery life via Playtime Boost. Bluetooth 5.4 and Auracast™ ensure seamless connectivity. Available now for P7,999 in multiple colors, including Black, Blue, Pink, and more.
JBL Charge 6: Bass That Moves You
The JBL Charge 6 takes portability to the next level with a detachable handle strap and enhanced audio. Featuring AI Sound Boost and an upgraded woofer for deeper bass, it offers up to 28 hours of playtime with Playtime Boost. Auracast™ allows syncing with other compatible speakers for a bigger soundstage. Available now for P10,999 in nine vibrant colors, including Funky Black, Squad, and Red.
JBL Horizon 3: Redefining Rest with Sound
The JBL Horizon 3 is more than an alarm clock—it’s a sleep-enhancing audio hub. With two 1.5″ full-range transducers and dual passive radiators, it delivers rich stereo sound. Auracast and Bluetooth 5.3 ensure seamless multi-speaker connectivity. Features like ambient lighting, sunrise alarms, and relaxing sounds like ocean waves promote better sleep cycles. The JBL One App allows customization of alarms, EQ, and lighting, while FM radio and dual alarms add functionality. Priced at P7,699, it’s available in June 2025.
Availability and Pricing
Charge 6: Now available, priced at P10,999. Colour options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
Flip 7: Now available, priced at P7,999. Colour options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
PartyBox Encore 2: Now available, priced at P24,999.
PartyBox 520: Priced at P42,999.
PartyBox Encore Essential 2: Priced at P18,999.
Horizon 3: Priced at P7,699. *Hitting the stores by June 2025.
For more details and to see the full list of stores where the new products are available, check out JBL’s official social media pages: (Facebook) @JBLPhilippines, (Instagram) @jblph, and (TikTok) @jblph_official.
JBL Sound Fest 2023 on December 15, 2023 at SM Mall of Asia Concert Grounds, Pasay City featuring Kamikazee, Parokya ni Edgar, Adie, H3rizon, Tigerlily, Al James with special guests JBL Australia Ambassadors.
JBL Sound Fest 2023 Free Concert Pass for every purchase of any JBL Products worth min. of P3,000.
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