British-Norwegian pop group a1 are celebrating their special relationship with the Philippines with the release of their brand-new single, “In Love in the Philippines,” available exclusively in the Philippines from September 25. Written and produced by a1, the uplifting new track is inspired by falling in love with both a person and a place — and by a country that has held a special place in the band’s story for more than two decades. The Philippines has remained one of a1’s most passionate homes away from home, with Filipino fans continuing to support the band across generations. “We’ve shared so many incredible moments with our fans in the Philippines. This song feels like our love letter back to them — and to a country that has given us memories we’ll never forget.” — a1 With a new chapter of a1 music beginning, there could be no better place to start. This September, a1 are falling in love with the Philippines all over again.🇵🇭❤️ “In Love in the Philippines” Written & Produced by a1 Philippines Exclusive — September 25
A1 by Manila’s Side Again: Announces Highly Anticipated Return to Philippines this October 2026.
Every time fans think it couldn’t get better, A1 comes back for more. The British-Norwegian pop band is set to bring the “kilig” and nostalgia to their Filipino fans once again, performing in Cebu on 16 October at the Waterfront Cebu City Hotel & Casino, 17 October – New Frontier Theater, Cubao & Santa Rosa Sports Complex, Laguna 18thOctober 2026.
Following their highly successful Valentine’s Tour in the same cities in February 2025, the group, consisting of Paul Marazzi, Christian Ingebrigtsen, Mark Read, and Ben Adams, returns for a night that goes far beyond a trip down memory lane.
From the soulful harmonies of “Like a Rose”, the fan favorite “Everytime”, the sweet and heartfelt ballad “Heaven by Your Side”, to the high-octane energy of “Same Old Brand New You,” the connection between the quartet and their Filipino fans remains one of the most enduring love affairs in pop music history.
With more than five visits to the Philippines under their belt, A1 has evolved from international idols into honorary locals. The bond between A1 and their Filipino fans remains a landmark of pop music loyalty, anchored by a foundation of genuine friendship and a mutual devotion to the band’s melodic hits.
A1’s return follows a streak of record-breaking milestones. Their 2023 TWENTY FIVE Anniversary Tour saw packed arenas in Davao and Cebu, culminating in a back-to-back Manila concert after the first night sold out almost instantly.
“We’ve just been received so well every time we perform in the Philippines,” the band shared in an interview. “You don’t get a better welcome than here.”
Don’t get “Caught in the Middle” and miss your chance to be part of this iconic homecoming.
CEBU Friday, 16 October 2026 | Waterfront Cebu City Hotel & Casino | 8:00 PM
MANILA Saturday, 17 October 2026 | New Frontier Theater | 8:00 PM
SANTA ROSA – LAGUNA Sunday, 18 October 2026 | Sta Rosa Sports Complex | 8:00 PM
Tickets for A1 – LOVE IN THE PHILIPPINES TOUR available at all SM Ticket & TicketNet outlets, or online at www.smtickets.com , www.ticketnet.com.ph & www.ticketmelon.com WATERFRONT CEBU CITY HOTEL & CASINO, Friday 16th October 2026 (8PM) Ticket prices Cebu: VIP – Reserved Seating – 5,000 Peso GOLD – Reserved Seating – 4,000 Peso SILVER – Reserved Seating – 3,000 Peso BRONZE – Free Seating – 2,000 Peso BALCONY – Free Seating – 1,000 Peso *Exclusive of ticket service charge Tickets available at all SM Ticket Outlets or log on to www.smtickets.com or call 02 8470-2222 / 0915 535 3873 and local 032 232 6888
NEW FRONTIER THEATER, Quezon City, Saturday 17th October 2026 (8PM). Ticket prices Manila: Orchestra VIP – Reserved Seating – 6,750 Peso Orchestra B – Reserved Seating – 5,750 Peso Orchestra C – Reserved Seating – 4,750 Peso Balcony VIP (Loge) – Reserved Seating – 6,250 Peso Balcony 1 – Reserved Seating – 4,500 Peso Balcony 2 – Reserved Seating – 3,500 Peso *Exclusive of ticket service charge Tickets available at all TicketNet outlets or log on to Ticketnet.com.ph or call (02) 8911-5555 for more details.
SANTA ROSA SPORTS COMPLEX, Laguna Sunday 18th October 2026 (8PM). Ticket prices Santa Rosa: VIP – Reserved Seating – 5,500 Peso GOLD – Reserved Seating – 4,500 Peso LOWER BOX CENTER – Reserved Seating – 3,500 Peso LOWER BOX LEFT / RIGHT – Free Seating – 3,000 Peso UPPER BOX – Free Seating -1,500 Peso *Exclusive of ticket service charge Tickets available at https://www.ticketmelon.com/ConcertRepublic/A1LoveInThePH Ticketmelon hotline: +63 961526 7695 QR Code: Scan to purchase Tickets
(From left) Hamilo Coast and WWF-Philippines renew partnership for marine conservation and sustainable coastal resource management. At the signing of the partnership agreement between WWF-Philippines and Costa del Hamilo Inc. (CDHI) are, from left: Frank Bolalin, Head of CDHI Estate; Cloda Urquico, Head of Resource Generation and Partnerships, WWF-Philippines; Trin Custodio, Executive Director, WWF-Philippines; Harvey Sy, Head of Technical Planning, SM Leisure Resort Residences; Imee Francisco,Business Unit Head, SM Leisure Resort Residences; and Pat Villano, Company Operations Head, CDHI.
SM Prime Holdings, Inc. through its leisure resort residences developer Costa Del Hamilo Inc., (CDHI) and World Wide Fund for Nature-Philippines (WWF-Philippines) have renewed their partnership to strengthen marine conservation and sustainable coastal resource management at Hamilo Coast in Nasugbu, Batangas.
Building on a collaboration that began in 2007, the renewed partnership marks the fifth phase of the Hamilo Coast Sustainable Development (HCSD) Project. The initiative will focus on marine conservation and generate updated environmental data to support science-based decisions on the long-term management of Hamilo Coast’s marine ecosystems, particularly within its Marine Protected Areas (MPAs).
The project will include a site selection survey to assess the ecological suitability of Pico de Loro Cove for a potential artificial coral reef initiative, marine assessment surveys at Etayo Cove, Pico Cove and Santelmo Cove, and Education for Sustainable Development sessions on marine conservation and solid waste management for CDHI personnel, guests, owners and members.
“Our renewed partnership with WWF-Philippines builds on nearly two decades of collaboration and a shared commitment to long-term environmental stewardship,” said Harvey T. Sy, Head of Planning and Design of SM Leisure Resort Residences. “We intend to deepen this work through more integrated conservation efforts that strengthen biodiversity, support ecosystem resilience and create lasting value for the communities and environment around us”.
CDHI is right in the Coral Triangle – the world’s center of marine biodiversity, home to more than three-quarters of the world’s coral species, hundreds of reef fish species and iconic marine life including tuna, sharks, whales and sea turtles. This huge region covers 5.7 million square kilometers, including the waters of the Philippines, Indonesia, Malaysia, Papua New Guinea, the Solomon Islands, and Timor-Leste.
The partnership comes as the continued growth of Philippine tourism creates both economic opportunities and environmental challenges for coastal destinations. By strengthening environmental monitoring and conservation efforts, CDHI and WWF-Philippines aim to help ensure that coastal development remains resilient and sustainable over the long term.
“Businesses that depend on nature also have an opportunity and a responsibility to help protect it,” said Katherine Custodio, Executive Director of WWF-Philippines.
Through previous phases, the partnership has brought together local government units, environmental organizations, community representatives and locators to advance marine conservation through environmental assessments, capacity building and community engagement.
The updated environmental data from the partnership will help guide habitat restoration, biodiversity conservation and long-term marine management strategies. These efforts are expected to strengthen ecosystem resilience, support sustainable tourism and fisheries, and create lasting environmental and socio-economic value for surrounding communities and future generations.
KDR Music House welcomes the latest release from Sweet N’ Salty, as the band drops its new single “Lila” on September 25, 2026, bringing listeners into an intimate journey through love, healing, loss, and the bittersweet process of letting go.
Blending the dreamy textures of Bedroom Pop with the emotional depth of Alternative, “Lila” tells the story of someone who finally finds peace, comfort, and hope in another person after a long period of searching. Through that connection, life begins to feel brighter—as though the darkness has finally been replaced by light.
But like a rainbow that appears beautifully and disappears just as quickly, the relationship is only temporary.
At the heart of the song is its poignant chorus, particularly the line “Ako’y nangunguLILA sa’yo,” a clever play on the song’s title that captures the feeling of longing for someone who once felt like home. When that person is gone, what remains is an emptiness filled with memories of the happiness they once shared.
More than simply a song about heartbreak, “Lila” reflects on the people who enter our lives to heal us, inspire us, and remind us what it means to feel alive. Even when they are not meant to stay, the moments they leave behind can become lasting lessons—teaching us to appreciate beautiful experiences while finding the courage to move forward.
With its intimate sound, dreamy atmosphere, and emotionally resonant storytelling, Sweet N’ Salty hopes “Lila” will connect with anyone who has experienced a love that was beautiful, meaningful, but ultimately fleeting.
“Lila” by Sweet N’ Salty is released under KDR Music House on September 25, 2026, and will be available on major digital streaming platforms.
SWEET N’ SALTY
Sweet N’ Salty is an indie rock band from Bataan formed in 2023. Since their inception, they’ve been dedicated to crafting songs that resonate with their listeners.
They’ve shared the stage with local bands and performed at various events in Bataan. They enjoyed sharing their music with their peers and supporters.
Together, they create songs that explore themes of love, loss and self-discovery.
Before we totally lean into the holiday festivities, make October the perfect excuse to sink your teeth into some titles—frightful or otherwise—launching on Netflix Philippines!
From returning favorites and exciting anime, to fresh releases like Rae Red’s Balaraw (starring Janine Gutierrez, Charlie Dizon, and Agot Isidro!), here are 16 titles that will surely move and hook you beyond the spooks.
Launch date: October 29 Synopsis: A woman’s search for her missing mother leads her to the sinister Balaraw Island, where survival, dark secrets and her own identity hang in the balance. Starring: Janine Gutierrez, Charlie Dizon, and Agot Isidro Director: Rae Red
Launch date: October 1 Synopsis: In the early 1900s, a fiercely independent woman drives a rift between two brothers, igniting a saga that unfolds across two generations.
Launch date: October 8 Synopsis: When a mysterious sea creature starts terrorizing a coastal town, a fisherman must fight to protect his family and his community’s vanishing way of life.
Launch date: October 9 Synopsis: When their son is kidnapped, an LA mayoral candidate and his wife scramble to raise the ransom while making choices that could tear their world apart.
Launch date: October 9 Synopsis: Katherine and her family find their groove as more paranormal problems come looking for vacancies. But can a haunted hotel ever really feel like home?
Launch date: October 9 Synopsis: Six talented cake artists put their skills to the test as they whip up Halloween-themed treats to trick the judges and claim the grand prize.
Launch date: October 15 Synopsis: One catastrophic moment shatters the fragile peace Kate Wyler has brokered between the US and UK, as well as the crumbling marriage she’s trying to save.
Launch date: October 1 Synopsis: In neon-lit Nagoya, four Filipina nightclub workers build a fierce sisterhood, bonding over the cost of chasing dreams and supporting family back home.
Launch date: October 22 Synopsis: Joanne and Noah take their relationship to the next level amid sibling drama, maternal meddling and one giant leap of faith.
Launch date: October 26 Synopsis: Teens struggle to run a local pizzeria while juggling school, a manic boss and minimum wage in this series based on the hit social media shorts.
Launch date: October 1 Synopsis: Koyuki wrestles with longing as Minato drifts on thin ice. Meanwhile, Miki and Yota face a strained bond. Can the four friends untangle their feelings?
Launch date: October 4 Synopsis: As Taiki and Chinatsu navigate their evolving feelings, a fractured friendship from the past and fierce competition cloud the road to nationals. Fun fact: This title is getting a Filipino dub!
Launch date: October 4 Synopsis: More rivals and misadventures follow Ranma and Akane as Cologne trains Ryoga, a cookie war crumbles out of control and Shampoo brews new schemes.
Launch date: October 9 Synopsis: A corporate heir with an artificial heart meets a woman who’s literally electric. They strike a deal that makes his heart beat — in more ways than one.
100 DAYS OF DECEPTION
Launch date: October 10 Synopsis: A pickpocket dreaming of freedom picks up her most dangerous job yet — going undercover to steal secrets from the Japanese colonial government.
Launch date: October 22 Synopsis: Once Japan’s most renowned stage actor, Gen is suddenly forgotten. Fueled by a need for recognition, he claws his way back from zero in this comedy
Museo del Galeón features a full-scale representation of the 17th-century Galeón Espíritu Santo, alongside interactive exhibits and audiovisual installations that explore the Philippines’ maritime heritage and its role in the historic Manila-Acapulco Galleon Trade.
SM Mall of Asia Complex is expanding its cultural and tourism offering with Museo del Galeón, the first experiential maritime museum in the country. The new destination uses immersive storytelling, interactive exhibits and live programming to explain the Philippines’ maritime history and its role in the Manila-Acapulco Galleon Trade.
The four-level, 9,000-square-meter museum features a full-scale version of the 17th-century Galeón Espíritu Santo, crafted from fibreglass by local artisans.
Its location within the MOA Complex has helped broaden the museum’s reach and introduce it to a wider mix of visitors. Since its opening last May, Museo del Galeón has welcomed thousands of visitors, fromstudents and families to tourists, corporate groups and culture enthusiasts, while hosting a growing mix of private tours, workshops, talks and after-hours experiences.
Museo del Galeón has likewise drawn strong corporate support, with companies backing the museum’s efforts to bring Philippine maritime history to a wider audience.
Companies and individuals can sponsor one of the museum’s permanent installations of 181 floating galleons, with the vessel carrying the sponsor’s name and providing a distinctive way to support the museum’s cultural and educational mission. Its early supporters include prominent business leaders and some of the country’s leading companies across multiple industries.
“There is a real opportunity for the private sector to become part of this story—not simply as sponsors, but as partners in preserving our heritage and bringing Philippine maritime history to a much wider audience,” said Operations Director Chiqui Batac “Museo del Galeón also gives companies new ways to engage clients and customers through culture, storytelling and shared experiences.”
One recent example was an after-hours program that paired museum access with curated cocktails, a guided cocktail journey and maritime trivia, developed in collaboration with several partner brands.
Museo del Galeón plans to roll out more after-hours programs, expert-led talks, youth workshops and brand collaborations designed to attract diverse audiences and encourage repeat visits.
“Our approach is to keep the experience evolving,” said Batac. “We want visitors to have new things to discover each time they come, while also creating different opportunities for the public to engage with the museum.”
FEATURING 34 EXCLUSIVE NEW TRACKS, INCLUDING SIX SINGLES AVAILABLE TODAY FROM YUNG LEAN; TRAVIS SCOTT; CA7RIEL & PACO AMOROSO, PINKPANTHERESS, FRED AGAIN.., AND ETIENNE DE CRÉCY; MORGAN WALLEN; RAUW ALEJANDRO; KEITH RICHARDS
Atlantic Records and Rockstar Games announce Grand Theft Auto VI: The Album, the upcoming official soundtrack album from the biggest, most immersive evolution of the groundbreaking Grand Theft Auto series yet: Grand Theft Auto VI.
Launching November 19 alongside the hotly anticipated game, Grand Theft Auto VI: The Albumfeatures 34 original tracks that capture the electric energy of Grand Theft Auto VI’s world of Vice City and Leonida, with a genre-defying roster of the most exciting and preeminent artists in the world.
Six debut singles are available for streaming today:
Yung Lean – That’s It (feat. Future & Metro Boomin)
Travis Scott – RHYNO (prod. by Guy-Manuel de Homem-Christo)
CA7RIEL & Paco Amoroso, PinkPantheress, Fred again.., & Etienne de Crécy – Sexy Magic
Morgan Wallen – Last Thing You Need
Rauw Alejandro – Macacoa 2000
Keith Richards – Bright Lights, Big City
This historic partnership will continue the Grand Theft Auto series’ unique ability to introduce the world to new music and subcultures, with each iteration defining the atmosphere of the era and culture for decades to follow. With an established history of producing landmark soundtracks, Atlantic Records has assembled a global roster of today’s most meaningful artists, curating wide-ranging original music that deepens the next chapter of the Grand Theft Auto universe.
Grand Theft Auto VI: The Album will arrive alongside the next evolution of the pioneering in-game radio stations, dynamic score, and musical touchpoints that anchor the series.
Available for pre-order today, Grand Theft Auto VI: The Albumwill launch with multiple vinyl and CD offerings, including three Atlantic Records exclusives: a limited-edition liquid-filled vinyl, a splatter edition vinyl, and a CD jewel case – each featuring exclusive new artwork and packaging designs that echo the iconic style of Grand Theft Auto VI, plus various retail exclusives for Blood Records, Best Buy, Walmart, Amazon, Barnes & Noble, Target, Urban Outfitters, and Indie record stores — each with a distinct vinyl pressing design and poster.
About Atlantic Records
Founded in New York City by Ahmet Ertegün and Herb Abramson in 1947, Atlantic Records has been one of the defining labels in contemporary music for more than 75 years. Built on its legacy as a pioneering independent home for R&B, jazz, and soul, Atlantic has evolved into a global powerhouse representing multi-platinum artists, global superstars, and groundbreaking talent across every genre. As part of Warner Music Group, Atlantic continues to set the standard for artist development, musical innovation, and shaping popular culture through transformative artists and their music. Follow Atlantic Records on Instagram, TikTok, X, and Facebook.
About Rockstar Games
Founded by Sam Houser in 1998, Rockstar Games pioneered the open-world genre of video games with the launch of Grand Theft Auto III in 2001. The series’ most recent iteration, Grand Theft Auto V, has sold-in over 230 million units alone. Alongside the other blockbuster entries in the series including Grand Theft Auto: Vice City, Grand Theft Auto: San Andreas, and Grand Theft Auto IV, Grand Theft Auto has become one of the biggest-selling and most critically acclaimed and influential properties in modern entertainment, selling nearly475 million units. Rockstar Games’ blockbuster Western series, Red Dead Redemption has sold-in nearly 116 million units worldwide to date, with its most recent release, Red Dead Redemption 2, breaking new ground in fidelity and immersion. The next Rockstar Games release is Grand Theft Auto VI. Follow Rockstar Games on X, Instagram, YouTube, Facebook, Twitch, Discord, WhatsApp, TikTok, and BiliBili.
About Grand Theft Auto VI
Vice City, USA. Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida — forced to rely on each other more than ever if they want to make it out alive.
Grand Theft Auto VI arrives November 19 for PlayStation 5 and Xbox Series X|S. Pre-orders are availablenow.
The full cast of Bongga Ka, ’Day!: The Annie Batungbakal Musical keeps the party going during the curtain call at the Newport Performing Arts Theater.
Bongga Ka, ’Day!: The Annie Batungbakal Musical became one of the most talked-about theater openings of the season as it began its run at the Newport Performing Arts Theater on September 18.
Throughout its opening weekend, thousands of theatergoers turned into partygoers as Hotdog’s timeless hits, energetic dancing, retro fashion, Filipino comedy, and kilig-filled romance brought ’70s Manila to life onstage.
The production reunites Newport World Resorts, VIVA Communications, and The Philippine STAR for another major Filipino musical. Among those present at the opening were (L-R) Newport World Resorts Executive Chairman Kevin L. Tan, VIVA Communications Inc. Chairman of the Board Vicente “Boss Vic” del Rosario Jr., and The Philippine STAR President and CEO Miguel G. Belmonte.Charlene Gonzalez-Muhlach and Aga Muhlach
Also in attendance were Aga Muhlach and Charlene Gonzalez-Muhlach, who came to support their daughter Atasha as she took on the title role of Annie Batungbakal. She leads the production’s all-Filipino cast alongside Sam Concepcion as Romer and KD Estrada as Burn, with Jeff Moses and Anthony Rosaldo alternating as Romer. Veteran performers Jackie Lou and John Lapus bring their celebrated artistry to the roles of Aurora Pasion and Tarurit, respectively.
From left: Anthony Rosaldo as alternate for Romer Pasion, KD Estrada as Burn Rivera, Atasha Muhlach as Annie Batungbakal, Sam Concepcion as alternate for Romer Pasion, and Jeff Moses as alternate for Romer Pasion
Hotdog songs featured in the musical include “Bongga Ka Day,” “Annie Batungbakal,” “Pers Lab,” “Akala Ko,” “Kulang,” and “Ikaw ang Miss Universe Ng Buhay Ko.” The ensemble also performs large production numbers, including “BADAF Forever.”
Newport World Resorts, in association with VIVA Communications and The Philippine STAR, reunites for Bongga Ka, ’Day!: The Annie Batungbakal Musical featuring Hotdog’s timeless hits. The show, staged with PETA Plus, runs until October 31, 2026 at the Newport Performing Arts Theater.
The cast of Bongga Ka, ’Day!: The Annie Batungbakal Musical during opening night curtain call at the Newport Performing Arts Theater.
Tickets are now available online and at all TicketWorld outlets and at the Newport World Resorts Box Office: PHP 4500 (SVIP), PHP 4000 (VIP), PHP 3,400 (GOLD), PHP 2,400 (SILVER), and PHP 1,300 (BRONZE).
Learn more about the artists and the production through Newport World Resorts (@newportworldresorts), VIVA Communications Inc. (@vivaartistsagency), and The Philippine STAR (@philippinestar) on Facebook, Instagram, and TikTok.
Today, global superstar Jackson Wang released his new single “Thank You” – listen here. The official music video, directed by Ojun Kwon was shot on the new iPhone 18 Pro, and features real life Jackson Wang fans from all around the world. Watch the official video here. “Thank You” is Jackson’s first new music release since signing with powerhouse entertainment company Roc Nation.
“We’re excited to have Jackson Wang join our family here at Roc Nation,” says founder Jay-Z. “He’s an incredible artist with a very special drive, and we can’t wait to see what he does next.”
Shot in black and white, the “Thank You” music video sees Jackson stripped-back, moving through different stages of his life, thanking his fans and those who have always championed him for their unwavering support. For Jackson, sharing this song with his biggest supporters is the ultimate celebration of all the eras in his career leading up to this moment. “Thank You” closes a chapter, but paves the way for more new music and creativity.
Jackson invited fans from all around the world to be a part of the project, with applicants from more than 80 countries, selecting 30 individuals from China, the U.S., Australia, Mexico, the UK, and more to join him on set. Every character, outfit and circle in the music video represents an important person, memory or chapter that has shaped Jackson into the person he is today. From his early start in gymnastics and fencing to memories with childhood friends, through to his astounding music career and now signing with Roc Nation, Jackson is grateful for every part of it.
The new single follows an incredible year so far for Jackson. This spring, Jackson continued his MAGICMAN 2 World Tour across North America and Latin America, including sold-out shows at Los Angeles’s Kia Forum, Brooklyn’s Barclays Center, and a milestone first-ever MAGICMAN Tour stop in Manila at the Araneta Coliseum last November 2025. The album, MAGICMAN 2, debuted at No. 13 on the Billboard 200 chart and landed Jackson in the Top 15 of the Billboard Artist 100. This July, Jackson was also announced as the first ever global ambassador for the International Fencing Federation (FIE), shining a light on the sport he excelled at before starting his music career. Up next, Jackson will continue his MAGICMAN 2World Tour with a run of mainland China dates beginning this October.
Wang’s connection with the Philippines has only deepened this year. His Manila stop for the MAGICMAN 2 Tour marked his first time bringing it to the country, where he closed the night with a personal message of gratitude for his fans. Wang told fans that he hoped they’d take away more than a performance — a reminder to hold onto hope and encouragement — a sentiment that echoes directly into the spirit of ‘Thank You.’ Reflecting on the experience afterward, Jackson called the stop “insane” and said he’d finally learned what “Manila vibe” means.
Beyond the Beat brings together Sony’s latest ULT speakers, live performances, music, and style for an immersive celebration at COVE Manila.
Music, style, and powerful sound took center stage as Sony Philippines brought its ULT POWER SOUND experience to life with Beyond the Beat: The Next-Level ULT POWER SOUND Experience, held at COVE Manila, Okada Manila.
Designed as Sony Philippines’ biggest ULT POWER SOUND launch in the country, the event brought together fans and guests across MySony General Admission, Elite, and Platinum tiers, alongside industry guests.
The event also brought the Sony ULT Squad , with SB19 making their first appearance as the newest addition to the lineup. Joining them are fellow ULT Squad members Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto-Guison, and Jacqueline Jala, bringing together some of the country’s most exciting artists and personalities.
New ULT Speakers Take Center Stage
The event opened with remarks from Shuhei Sugihara, Sony Philippines’ President and Managing Director, setting the stage for an evening celebrating music and sound. Keira Ambubuyog, Product Marketing Specialist of Sony Philippines, then introduced the latest additions to the ULT POWER SOUND lineup, highlighting Sony’s newest innovations in powerful audio. Arbie Bandiling, Senior Marketing Communications Executive of Personal Audio Systems, followed with the unveiling of the latest ULT Squad Video, introducing the artists and personalities bringing the ULT POWER SOUND experience to life.
The latest lineup features the ULT TOWER 5, ULT TOWER 7, andULT TOWER MAX, each designed to deliver deeper bass, powerful sound, and party-ready features. Built with newly developed large circular woofers, large capacity speaker cabinets and ULT DUCT, the next generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before.
The ULT TOWER MAX delivers the most powerful bass in the ULT POWER SOUND series yet, while the ULT TOWER 7 offers stage-worthy sound in a portable design. The compact ULT TOWER 5 brings impressive bass and karaoke with DJ capabilities to smaller gatherings.
Guests experienced the new lineup firsthand through interactive event zones designed to bring ULT POWER SOUND to life. Step into the Beat combined an arcade-inspired setup, stacked ULT Towers, and a dance pad, while ULT Selfie Club offered a high-energy photo experience. At ULT Cover Star guests styled themselves with ULT Field speakers together with designer pieces from Alser Lumawag. Meanwhile, The Bass District created a nightlife-inspired space for KOLs and VIP guests, while the Karaoke Lounges let the guests step up to the mic and experience the party-ready capabilities of the new ULT lineup.
Meet the Faces of the ULT Squad
The ULT Squad brought together a dynamic mix of Filipino artists, creators, and performers, each bringing their own sound and personality to the celebration.
The event was hosted by fashion influencer and fellow ULT Squad member, Angelique Manto-Guison, as A-Team opened the show with a high-energy performance, followed by a performance from Carlos Serrano III, whose distinct presence added to the growing lineup. David Guison and Jacqueline Jala also walked the stage showcasing their elevated fashion along with the ULT Models, while Jeremy G added his own musical style to the mix.
Among the evening’s featuring acts, KAIA brought their youthful energy and contemporary pop sound to the ULT stage, while Maki delivered his signature performance style in a standout set. The night culminated with SB19, making their first appearance as the newest members of the Sony ULT Squad. Their addition brings together Sony’s sound technology and the group’s growing influence in Filipino music, further strengthening the ULT Squad as a platform for artists who continue to shape today’s music culture.
Through the new lineup and its growing roster of talent, Sony continues to bring together sound, style, and self-expression–creating experiences that go Beyond the Beat.
Bring Home the ULT POWER SOUND Experience
The ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 are now available at Sony Centres and authorized dealers nationwide.
With bigger bass, bold designs, and experiences made to bring people together, Sony’s latest ULT POWER SOUND lineup is built to turn every moment up a notch.
Follow Sony Philippines on its official channels for more ULT POWER SOUND experiences, events, and announcements to come.
Will Ashley kicked off a major chapter of his journey on September 20 at SM North EDSA Skydome with the launch of his debut album Liham. The night felt like more than a concert; it was a warm, celebration of a young man whose talent is matched by genuine humility and deep love for his fans, family, and friends.
He opened the set in a way few expected. Instead of walking out and launching straight into a song, Will delivered a high-energy dance production that immediately set the tone. The choreography was sharp, the energy infectious, and it reminded everyone that this is an artist who moves just as powerfully as he sings. From there he settled into the heart of the evening: performing the songs from Liham, each one feeling like a personal letter turned into melody.
The support in the venue was special. His Pinoy Big Brother friends AC, Josh, Ralph, and Vince showed up to cheer him on, along with close friend Gian Bernardino of Cup of Joe. That circle of people who’ve watched him grow made the night feel more intimate.
One of the standout moments came when Ralph De Leon joined him onstage for “Nandito Ako,” their take on the Rob Deniel version. The RaWi chemistry was still very much alive, easy, familiar, and full of heart. Fans who followed their PBB journey clearly felt it.
But the biggest kilig of the night belonged to Will and Mika Salamanca. When she walked out to join him for a live cover of Bruno Mars’ “Risk It All,” the atmosphere shifted. The two of them pulled the song off beautifully, vocals locked in, presence natural, and the connection between them impossible to miss. It was easily the sweetest moment of the evening. Will didn’t hold back either, calling Mika “ang crush ko since day 1, at ang lagi ko.” The crowd melted. It felt honest and joyful, the kind of moment that stays with people long after the lights go down.
“I’d risk it all for you…” and they sang it like they meant every word. MikWil, kayo na pic.twitter.com/p7hzQ2bHmH
Adding to the celebration, Liham had already charted at number 1 on iTunes Philippines, a clear sign that the album was connecting. Will closed the night with his latest single “Paborito,” sending everyone home on a high note and a reminder of why the project matters so much to him.
Throughout the show, Will made it look almost effortless, singing with feeling, dancing with precision, and carrying the stage with confidence. Then you remember he also acts and holds his own in sports. What can’t this guy do? In a time when many artists specialize in one lane, Will Ashley stands out as a rare gem: a complete package who still leads with kindness and gratitude.
Liham is the start of a new chapter for Will Ashley who keeps proving he belongs exactly where he is, on stages big and small, surrounded by people who believe in him, and singing songs that feel like letters meant for the heart.
Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase for speed, grit, and pana/o. More than 4,000 runners that showed up had their game face on as they competed, enjoyed the camaraderie, and joined the signature “hakot” moments of the race.
The Southern Luzon leg-of the nationwide Hakot Relay series-marked the launch of Puregold’s first-ever 8K Individual Challenge, putting solo runners to the ultimate test. Around 500 runners took on the full 8 kilometers, proving that Puregold Hakot Relay is also about pushing one’s limits and crossing the finish line stronger than ever.
The rest competed in the event’s signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.
Therein lay the difference: Hakot Relay was a team event, while the new 8K was an individual race.
In the relay, teammates had to strategize and work together as they raced to collect groceries before reaching the finish line. In the 8K Individual Challenge, runners tackled the longer distance entirely on their own.
“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the kot’ mochanic adding a plavful and uniguely Puregold twist to the race. Being part of “hakot’ mechanic adding a playful and uniquely to the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a sharing xperience.
Participants began with a pre-race warm-up before heading to the starting line and completing their respective courses within prescribed cut-off times.
After crossing the finish line, runners collected their race-day rewards and visited sampling booths of participating brands. Sponsor-led stage activities and an awarding ceremony capped the event.
Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, but a ‘surprise’ awaited the solo 8K finishers at the end of the line: the chance to roll home their loot in a finisher’s grocery cart wagon.
“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”
With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its coveted reward intact: you race to the finish line-and go home with groceries, too.
For updates, subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X and @puregoldph on Tiktok.
The OPM scene gets two fresh additions as KDR Music House officially welcomes rising acts Calle Aurora and 4EYEM to its growing roster of Filipino artists.
Bringing different musical identities but a shared passion for meaningful storytelling, the two acts are ready to take their music to a wider audience and begin an exciting new chapter with KDR Music House.
Calle Aurora: Alternative Pop Rock with a Message
Hailing from Pasig, Calle Aurora is an alternative pop rock/indie pop rock group that describes its music as versatile—creating songs that listeners from different generations can connect with.
Influenced by Rob Daniel, Maki, Cup of Joe, and Ben&Ben, the group began its musical journey in 2023. Without formal music schooling, Calle Aurora developed its sound through experience, experimentation, and inspiration from fellow music enthusiasts.
The group has performed at venues such as Viva Café, Saguijo, and Milenya, and has also appeared on EdgeTV.
Its single “Bahaghari” has already received radio exposure and accumulated more than 1,700 streams and 622 monthly listeners in just two months.
For Calle Aurora, the decision to pursue music seriously began with a memorable company event where an unexpected musical moment sparked something bigger. “That spark ignited into a fire that still drives us today,” the group shared.
Now under KDR Music House, Calle Aurora is excited to offer audiences something new and fresh.
“We’re very excited knowing KDR’s profile. At the same time, we feel a bit of pressure, as we want to ensure we give the audience something new and fresh—an experience they haven’t seen before.”
Their ultimate goal? To headline their own concert at Araneta Coliseum and the Philippine Arena.
More than simply delivering songs, Calle Aurora hopes its music will encourage listeners to embrace their individuality and freely express who they are.
4EYEM: Authentic. Passionate. Ready to Make You “Stop, and Listen.”
Joining Calle Aurora is 4EYEM, a promising pop-rock group determined to create music rooted in authenticity, passion, and relatable stories. The group wants its music to make listeners do exactly what its artistic vision suggests: “Stop, and Listen.”
4EYEM draws inspiration from a wide range of artists, including Pablo, Cup of Joe, IV of Spades, Maroon 5, Urbandub, Sunkissed Lola, Rivermaya, Hale, Pentatonix, and Shawn Mendes.
Although each member began exploring music individually during their teenage years, 4EYEM officially started creating music together in May 2025.
Their decision to pursue music seriously came after an unexpected meeting and their first experience playing together.
“Somehow we’ve seen a glimpse of the future we dreamt of. That’s why we decided to pursue it seriously because we see our purpose in this path,” the group revealed.
4EYEM released its debut single “Empty” in November 2025 and has since reached several milestones, including its first television exposure on NET25, radio exposure on Magic 89.9, and campus performances at De La Salle–College of Saint Benilde and TIP Manila.
The group has also attracted attention online through entertaining content and performance videos, including covers of “Pahina” and “Jopay,” as well as a “Panaginip/Ere/Mundo” medley performed at TIP Manila.
Joining KDR Music House is a milestone the group embraces with gratitude. “We are filled with joy and gratitude. We take this moment as a blessing we need to embrace for us to grow and reach greater heights in collaboration with KDR Music House,” 4EYEM said.
Two Artists, One New Chapter
With Calle Aurora bringing its versatile alternative pop-rock sound and 4EYEM introducing its passionate and evolving pop-rock identity, KDR Music House continues to open its doors to emerging artists with fresh voices and compelling stories.
For both acts, the signing is more than just a career milestone—it is an opportunity to grow, create, collaborate, and reach more listeners. As they begin their journey with KDR Music House, Calle Aurora and 4EYEM are ready to turn their dreams into music—and their music into moments that listeners will remember.
Follow Calle Aurora and 4EYEM on their official social media and streaming platforms, and watch out for their upcoming releases under KDR Music House. The next chapter of their OPM journey starts now
Yesterday at Vermosa Sports Hub in Imus, Cavite, the Puregold Hakot Relay once again proved why it has become one of the most-loved community events in the country. Rain or shine, 4,550 runners showed up, families, barkadas, first-timers, and seasoned runners alike, ready to run, laugh, and hakot like never before.
What makes this event special is never just the distance. It’s the pure Pinoy joy of turning a race into a shared adventure. Parents tagging kids, friends strategizing which items to grab first, couples racing side by side, and strangers cheering each other on as grocery bags grew heavier and smiles grew wider. The classic Hakot Relay delivered its signature mix of speed, teamwork, and that thrilling “loot” moment, while the brand-new 8KM Individual Challenge gave solo runners a tougher test of endurance, complete with the same rewarding finish line experience.
By the end of the day, finishers weren’t just carrying medals. They walked away with bags packed with groceries and some even took home bigger prizes like microwaves, electric fans, washing machines, and luggage. The real prize, though, was written all over their faces: the kind of tired, happy smile that only comes from doing something fun with the people you love.
Puregold continues to show that community engagement isn’t limited to films or concerts. Through the Hakot Relay, the supermarket opens its doors to anyone who wants to experience the thrill of “shopping” in the most energetic way possible—running for it, laughing through it, and going home fuller in both pantry and heart.
In a time when so many things feel heavy, Puregold keeps creating spaces where fitness, friendship, and a little friendly grocery-grabbing can still feel light. Rain or shine, the runners came. And once again, everyone left panalo.
The Puregold CinePanalo Film Festival 2026 recently presented the 26 participating original films and their extraordinarily talented makers at a lively media conference held at Quantum Skyview in Gateway Mall 2, Araneta City.
Alongside seasoned directors and actors joining this year’s filmfest are stoked-up aspirants and brave auteurs seeking to make a name in the industry through a diverse mix of movie genres.
Hosted by TV personality Migs Almendras, the Puregold CinePanalo Film Festival mediacon served to bring excited festival participants within reach of their multi-generation audience. On stage, the artists spoke with passion about their projects while providing attendees with glimpses into this year’s films.
In attendance for the coming-of-age film “Apol of my Ai” were director Thop Nazareno as well as actors Zion Cruz and Rochelle Pangilinan.
Representing the fantastical “Beast” was producer Meg Bryan Bermudez, together with the film’s supporting cast of Candy Pangilinan, Karl Medina, Ruslan Jacob, and Dax Alejandro.
The quiet and moving drama “Mono No Aware” was represented at the event by director BC Amparado, producer Patricia Salic, as well as lead actor Juan Karlos Labajo.
The supernatural and proudly queer “Multwoh (Patay na Patay Sa’yo)” had director Rodina Singh in attendance alongside actors Sassa Gurl, Joao Constancia, Phi Palmos, Gaia Poly, and Inah Evans.
The otherworldly love story “Patay Gutom” had actors Khalil Ramos, Cris Villanueva, and Alwyn Uytingco joining co-directors Carl Joseph Papa and Ian Pangilinan.
The romantic comedy with a deadly twist “Stuck on You” saw Mikko Baldoza take the stage with lead stars Xyriel Manabat and River Joseph.
And last but not least, director Joseph Abello appeared to present “Wantawsan,” his ‘slice of life’ comedy with a twist of political dilemma.
Also in attendance for the event were the nineteen filmmakers participating in this year’s student shorts category. Hailing from all over the country, this new generation of cinematic voices are raring to leave a mark at this year’s upcoming festival.
“Every film in this year’s CinePanalo carries the passion of its creators,” says Ivy-Hayagan Piedad, festival chair of Puregold CinePanalo. “Giving these stories a platform where audiences can experience and celebrate them is our way of supporting Filipino artistry and contributing to the continued growth of Philippine cinema.”
PUREGOLD CINEPANALO FULL-LENGTH CATEGORY
“Apol of My Ai” Director: Thop Nazareno Starring: Zanjoe Marudo, Zion Cruz, and Rochelle Pangilinan
Logline: Bata lang si Apol pero binata na ang tingin niya sa kaniyang sarili. Masusubok ang kaniyang pagbibinata nang ma-inlove siya sa kaniyang choir teacher, at nang gumawa ang kaniyang tatay Poli ng isang desisyon na maglalayo sa kanilang loob. Kaya ba silang hilumin at muling paglapitin ng musika?
“Beast” Director: Lawrence Fajardo Starring: John Arcilla
Logline: After a final harvest forced upon him by the landlord, a farmer and his loyal carabao embark on a magical road trip to Manila, chasing the ghost of a niece the years stole from him.
“Mono No Aware” Director: BC Amparado Starring: Juan Karlos Labajo and Perry Dizon
Logline: In a quiet apartment in Japan, a Filipino kodokushi cleaner meets an elderly widower who asks him for one final favor before he dies. What begins as a promise becomes a quiet story of grief, family, and accepting life’s impermanence.
“Multwoh (Patay Na Patay Sa’yo)” Director: Rodina Singh Starring: Sassa Gurl and Joao Constancia
Logline: When a college queer dies suddenly in their dorm, they return as a ghost—not to seek revenge, but to say the one thing they never found the courage to say in life: “I love you.” A haunting, hilarious, and tender story about fear, desire, and the kind of love that refuses to die.
“Patay Gutom” Directors: Carl Papa and Ian Pangilinan Starring: Khalil Ramos, Ian Pangilinan, Agot Isidro, and Cris Villanueva
Logline: The story follows a grumpy shut-in whose third eye is accidentally opened after eating an offering meant for a charming but lonely ghost. Now bound together, they discover family secrets, shared heartaches, and a love that blurs the line between life and the afterlife.
“Stuck on You” Director: Mikko Baldoza Starring: Xyriel Manabat and River Joseph
Logline: A heartbroken manicurista accidentally takes on a hitman’s job, leading her to a deadly conspiracy where she must choose between saving her family or killing the man of her dreams.
“Wantawsan” Director: Joseph Abello Starring: Joross Gamboa, Rita Daniela, and Zion Cruz
Logline: A cash-strapped father receives money from the newly elected mayor he supported, but when he sets out to buy food for his son’s birthday that day, he’s thrust into a comical adventure that tests his wit and his values.
PUREGOLD CINEPANALO STUDENT SHORTS CATEGORY
SET A
“Starfish” Director: John Clite Apolinar Starring: VR Relosa, Nour Hooshmand, Jake Ulan, Floyd Tena, and Dads Valencia
Logline: Forced to return to his provincial hometown, a male sex worker confronts his estranged father, sister, and a town where oppression wears a more familiar face.
“Kun Hain, Bisan Diin. (Anywhere and Everywhere)” Director: Jomarie Reyes Starring: Pau Baluyan, Carla Zarcal, and Anton Nolasco
Logline: A young lawyer returns to Samar to look for her estranged activist mother before her wedding.
“Kanibal” Director: Michael Baylon Starring: Rowen Jean Ledesma, Roselle Lao, and Ma. Lourdes Maculada
Logline: Sa palengkeng hindi maiwasan ang pagbabago, kasabay nito na magbabago ang paniniwala at katawan ni Lea.
“Sa Mga Nagdaan at Lumipas” Director: Ezaldea Carla Fernandez Starring: Darelle Tiu, Aly Torres, and Karla Dipasupil
Logline: Ella, a queer archivist in mourning, reminisced about her lover by preserving a historical video documenting the first Pride March in the Philippines in 1994, in which they are both featured.
“Limlim” Director: Samantha Beatriz Acoja Palaje Starring: Zoey Madison Presentacion Lim and Angela Salga
Logline: A ten-year-old girl and her mother move into seclusion at an old chicken farm, where they are forced to confront their grief while starting a new life.
SET B
“Alumahan” Director: Christian Melvin M. Arejola Starring: Don Rishmond Cerbito, Zoey Madison Lim, and Jeremy Mayores
Logline: In a small provincial fishing town, 13-year-old Unyok, a grieving fish port helper bullied by his peers, seeks to belong in a violent youth gang and faces a brutal initiation rite.
“When Heaven Inched Towards Earth” Director: Vinh Marco Starring: André Miguel and Kaleb Ong
Logline: In a Catholic high school in Bulacan, a farm boy’s bond with a sacristan forces him to grapple with faith, shame, and the space between heaven and earth.
“No Mad is an Island” Director: Carl Geronimo Cast: Arjhay Mangulabnan and Vic Romano
Logline: In a vibrant fishing town, Matmat dreams of dancing like a fish, yet the world keeps casting nets around him.
“Tingi” Director: Rowan De Aro Starring: Jero Andrey Marcelino and Evangeline Argete Gigante
Logline: Inside a neighborhood sari-sari store where every transaction tells a story, a graduating student quietly saves every coin for college until an unexpected turn challenges the future he has carefully built.
“Ang Huling Banlaw ni Susan” Director: Hezekiah M. Estorque Starring: Jonalyn Mateo, Ian Laczi, Chayl Flores, and Jeffrey James
Logline: A Filipina labandera’s vivid fantasies slowly take over her reality, exposing the hidden cost of surviving in a broken system.
SET C
“Pulis Dunggab” Director: Maxine Dela Bajan Starring: Van Jordan Gacayan, Elj Seth Tababa, and Richel Ann Basiga
Logline: While playing his favorite game of Pulis Dunggab, 9-year-old Dongkoy stumbles into an encounter that transforms childhood make-believe into something all too real.
“The Sound of K” Director: Jay Gabriel A. Cañada Starring: Jay Gabriel A. Cañada
Logline: A young boy burdened by the fear of speaking discovers that finding his voice may require confronting the very sound he’s spent his life avoiding.
“Nakabinbin” Director: Carlo Gula Starring: Soliman V. Cruz
Logline: A widowed father must secure a death certificate to bury his daughter, only to learn that without proof she was ever born, the law leaves him no choice but to break it.
“Nang Matakasan ang Tagay” Director: Giancarlo Santiago Starring: Chino Alfonso and Jovic Gabriel Cardano
Logline: On the eve of his departure, a seaman drifts between a farewell drinking session with his friends and quiet moments with his son, until the tension between machismo and tenderness pushes him toward a reckoning he can no longer postpone.
SET D
“Teks Battle: Shoot Pati Pato!” Director: John Russel Capule Starring: Trisha Nicole Corpus, Kenneth Mendoza, Rhandylle Marius Obra, and Samantha Gleo
Logline: In a small barangay where a children’s game of teks reflects real power, Maya challenges Rod, the reigning champion turned tyrant, in a teks battle that could change the fate of their community.
“Kapag Tapos na ang Umpukan” Director: Justine Lee Estinor Starring: Oz Kenshin Rodas
Logline: A young man trapped between family obligation and personal ambition finds himself at a crossroads when the rituals of lambanog-making and a night of celebration force him to confront the courage he has long been stalling.
“12 Shots” Director: Minnesota Flores Starring: Nor Domingo, Kyrie Samodio, and Ethan King
Logline: In a dying Manila photo studio, a teenage apprentice inherits her mentor’s vintage camera and his penchant for the past—until a debt turns deadly, and the only mercy left is to walk the hours back to where it began.
“Bumtak Sara ti Nuangen (The Carabao’s Horns Have Cracked)” Director: Lloyd Pereira Starring: Belle Francisco and Riya Miranda
Logline: A young woman determined to find her mother is about to become their town’s first OFW, sending the townsfolk into a frenzy of over-the-top reactions.
“Miss Intrams” Director: Henri Marie C. Belimac Starring: Mariella Cuerpo, Mika Hamajo, and Diana Palma
Logline: A queer transmasc college student enters the campus Miss Intramurals pageant not to win, but to understand: is this who she is? Or is this the farewell to who she was?
The Puregold CinePanalo Film Festival runs from September 23 to October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!
Tickets are priced at ₱250 regular and ₱200 discounted, while a ₱2,000 festival pass gives moviegoers a way to take on the entire lineup. PWDs, senior citizens, students, national athletes and Aling Puring and Perks cardholders qualify for discounted tickets.
Festival passes will be available at the Gateway Cineplex 18 beginning September 22, and also TriNoma starting September 23.
The Puregold CinePanalo Film Festival 2026 is sponsored by Alaska, Angel, Argentina, Ariel, Bingo, Birch Tree Fortified, Bear Brand, C2, Century Tuna, Champion, Chuckie, Coca-Cola, Colgate, Cream Silk, Datu Puti, Downy, GoodNom Fresh, Great Taste, Del Monte, Jack ‘N Jill, Knorr, Lucky Me!, Maggi, Magnolia Real Mayonnaise, Milo, Monde, MY San, Nestea, Nissin, Nivea, Palmolive Naturals, Pantene, Purefoods, Rebisco, Royal, Safeguard, Sprite, Surf, Wilkins, and Zonrox.
There is a particular kind of surrealism that comes with meeting someone whose music once formed the soundtrack to your adolescence, only to find yourself years later hearing that person sing words you wrote.
For Nadine Lustre, that moment came in the studio with Apl.de.Ap.
“The Black Eyed Peas were such a huge part of my teenage years,” Lustre says. “I listened to their songs every day, so getting to work with Apl was a dream.”
When Apl recorded his part for “Donuts,” Lustre and her collaborator Ivo could barely contain their excitement. They were smiling through the session, watching a childhood musical reference become part of their own creative reality.
“We couldn’t contain our kilig,” she says. “Beyond having him on our track, hearing him sing lyrics that we wrote was such an amazing feeling. It was one of those moments where you think, ‘Is this actually happening?’”
The answer, apparently, was yes.
“Donuts” began as a solo track. But Lustre, increasingly comfortable with pushing her music beyond predictable boundaries, sensed that another voice could change its chemistry. She had met Apl earlier in the year and initially hesitated to ask him to collaborate. Then came the realization that not asking might be the bigger regret.
“So I went for it,” she says. “I’m really glad I did.”
That decision is emblematic of where Lustre is now as an artist. There is less hesitation, less concern about fitting neatly into a particular category, and more willingness to follow instinct. “Donuts” occupies a space where pop, R&B and hip-hop overlap, but it does not seem particularly interested in choosing one lane.
That freedom is deliberate.
“My music taste is pretty broad, and I think that naturally comes through in what I make,” Lustre says. “I’ve always been drawn to artists who experiment and have their own identity.”
She is particularly interested in the unexpected: a strange sonic detail, a sudden shift in energy, an unusual vocal delivery. Those choices can turn a familiar genre into something more personal, and “Donuts” gives her room to explore that territory while retaining its physicality.
“I wanted to explore that while still making something you can move to,” she says.
It is a deceptively simple ambition. Making a song people can move to while maintaining a distinct artistic identity requires knowing what to leave in and what to leave out. Lustre credits the producers she has worked with for helping her understand her instincts and giving her the confidence to pursue them.
At this stage, she says, she is learning to trust her taste.
“I’m more comfortable trusting my taste and being adventurous,” she says. “I want to give myself room to explore different sides of my sound without feeling like everything has to fit into one genre.”
That philosophy makes Apl.de.Ap an especially fitting collaborator. His hip-hop roots and instantly recognizable delivery could have pulled “Donuts” in an entirely different direction. Instead, the two sounds find common ground in the very influences that shaped Lustre’s musical palate.
Pop, R&B and hip-hop have always existed alongside one another in her listening habits. Apl’s contribution simply adds another personality to the mix.
“Hearing him perform lyrics we had written was exciting because he gave them his own character,” Lustre says.
It also reinforced an idea that seems increasingly important to her: a song is not necessarily finished when the writer finishes writing it. Sometimes it becomes more interesting when another artist gets the chance to inhabit it.
That sense of exchange extends into the music video, where “Donuts” becomes part of a larger visual language surrounding Lustre’s album. The record explores transformation, stepping into one’s power and becoming more comfortable with who you are. For the video, she wanted those themes to exist within a world that felt unmistakably Filipino without becoming overly literal.
The first image that stayed with her was the landscape.
Open fields. Talahib. A provincial setting.
There is something almost cinematic about the contrast: contemporary styling against an expansive Filipino landscape, traditional references meeting a modern pop aesthetic. From that starting point, the video developed into a visual exploration of Filipino history, spirituality and a warrior spirit.
At its center is the same idea that drives the song: fearlessness.
“I wanted the visuals to carry that same confidence, with a sense of freedom and rebellion,” Lustre says.
Apl’s own pride in his Filipino roots made that direction even more meaningful. His presence gives the video another layer of cultural continuity, connecting a globally recognized hip-hop artist with an artist from a younger generation who is building her own relationship with Filipino identity through music and image.
The result is not nostalgia for nostalgia’s sake. It is a conversation between past and present, between influences that shaped Lustre and the artist she is becoming.
Lustre was closely involved in constructing that visual world. She knew the feeling she wanted and how “Donuts” needed to fit into the larger universe of the album. But she did not treat authorship as a reason to shut out collaboration.
The director and creative team helped turn the initial idea into something tangible, with styling, production design, movement and camera work each contributing to the final picture.
“I enjoy being hands-on, but I also love seeing people take an idea and add something I wouldn’t have thought of,” she says.
That openness mirrors the way Lustre approaches music itself. Creative control does not necessarily mean controlling every detail. Sometimes it means being confident enough in your own point of view to let someone else challenge it.
And perhaps that is what makes “Donuts” feel like a meaningful chapter in her musical evolution.
The collaboration with Apl.de.Ap is undoubtedly a bucket-list moment for an artist who once listened to the Black Eyed Peas as a teenager. But its significance goes beyond the novelty of working with a childhood musical hero. Lustre had to first take the risk of asking. Then she had to trust what could happen once the song left her hands and entered someone else’s.
That is a different kind of growing up.
“Donuts” finds Lustre stepping further into an identity that does not require a single definition. She can be pop without being confined to pop. She can pull from R&B and hip-hop without treating either as a costume. She can build a visual world from Filipino history and spirituality while making it feel contemporary. And she can collaborate with an artist who once seemed impossibly distant, only to discover that the distance was never as wide as it appeared.
More than anything, the track reflects an artist becoming increasingly willing to ask a more interesting question than “What is expected of me?”
What else can I do?
That curiosity is where Lustre wants to stay.
“I want to keep exploring, work with people who inspire me, and make music that reflects who I am as I grow,” she says. “I want to stay curious about what else I can do.”
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