On June 14, 2025, the Old Legazpi Airport Grounds in Albay transformed into a vibrant hub of music, culture, and tourism for the highly anticipated Bicol Music Festival.

The first of three-day extravaganza, organized through the amazing partnership of Live Nation Philippines (LNPH) and the Tourism Promotions Board (TPB), delivered an unforgettable experience that showcased the Philippines’ vibrant entertainment scene while promoting Bicol as a must-visit destination in the country. A jam-packed lineup with affordable ticket prices, world-class performances, and a variety of engaging activities, the festival was a massive success that left attendees buzzing with excitement.

Upon arrival at the airport, the energy of the Bicol Music Festivall is unmistakable. Colorful and massive LED displays line the terminal, instantly immersing travelers in the celebratory atmosphere.

The first day of the festival was headlined by the “Kings of P-pop,” SB19. The event converted the picturesque area into a colorful music ground, attracting thousands of fans and tourists to celebrate Filipino artistry and international talent.

Straight from their historic two-night “Simula at Wakas” world tour launch at the Philippine Arena, SB19—made up of Pablo, Josh, Stell, Ken, and Justin—lit up the stage with a lively setlist. Starting with their energetic song “Dam,” the group rendered hits such as “Quit,” “Time,” “Mapa,” and “8tonball,” leading up to a jaw-dropping performance of “Dungka.” The cheering crowd clamored for an encore, which brought SB19 back to perform their viral song “Gento,” driving the fans wild.

SB19’s mastery of both dance and vocals solidified their status as P-pop kings, turning the festival into a night of pure musical brilliance.

P-pop kings SB19 have openly expressed their dream of performing at two of the world’s most iconic music festivals: Coachella and Lollapalooza.

Dreaming big with SB19! Manifesting those Coachella and Lollapalooza stages.

P-pop kings SB19 have openly expressed their dream of performing at two of the world’s most iconic music festivals: Coachella and Lollapalooza. With their undeniable talent, passion, world-class… pic.twitter.com/PbpXBhqFig

— Philippine Concerts (@philconcerts) June 15, 2025

SB19 was joined by a spectacular roster of local and foreign acts, including Korean actor-singer Kim Won Shik and Kim Jisoo, who made a much-awaited comeback after his highly acclaimed performance in Bicol last December 2024. Emerging Filipino singer-songwriter Earl Agustin, as well as local favorites dwta and Fred Engay, also impressed the crowd, presenting the Philippines’ rich diversity and richness of music.

The festival experience provided more than just a music. Against the spectacular background of Mayon Volcano, the visitors got to experience hot air balloon exhibitions, paramotor fun flights, car drifting exhibitions, and culture tours, mixing entertainment with rich heritage of Bicol. The event highlighted TPB and LNPH’s initiative to boost concert tourism, with the goal of positioning the Philippines as a world-class music and cultural destination.

Special thanks to Tourism Promotions Board of the Philippines, Department of Tourism, and Live Nation Philippines