As a lifelong fan of live music events, I’ve always loved the atmosphere of SM Mall of Asia Arena. So, when I heard about the unveiling of “The Cube,” the country’s biggest and most advanced centerhung display, I couldn’t wait to dive into what this means for us fans. On May 14, 2025, SM MOA Arena introduced this $2.1 million marvel as part of its 13th anniversary, and it’s set to redefine how we experience events.

“The Cube” isn’t just a screen—it’s a technological leap. Crafted by Daktronics, a global leader in LED displays trusted by iconic venues like Madison Square Garden and Crypto.com Arena, this state-of-the-art centerhung spans 176 square meters, a 27% increase over the previous 138-square-meter setup. With a main LED display boasting 672×1344 pixels, plus top and bottom rings adding 30 and 18 square meters respectively, the visuals are sharper and more vibrant than ever—117% better than the old system. Whether you’re seated courtside or in the upper tiers, the crystal-clear images and vivid colors ensure you won’t miss a single moment.

The centerhung at SM Mall of Asia Arena enhances fan experience, event engagement, and brand partnerships, exciting the crowd with stunning visuals.

Unveiling a new era in live entertainment
On May 14, 2025, audiences will witness this advanced innovation, which is on par with
international standards. From then on, event promoters, corporate partners, and attendees can expect a top-notch overall event experience that will truly be unforgettable. The display of game statistics, video replays, split-screen functionality, multiple text and video frames, and even live fan cams will showcase stunning visuals that surpass the previous ones.

Future-proofing for the tech-savvy generation
By having a future-forward approach, SM MOA Arena can meet the needs and expectations of the tech-savvy generation today. Bringing in new technology showcases SM MOA Arena’s commitment to being the preferred and top-of-mind venue for live entertainment and sports events.

Commitment to fan experience
SM MOA Arena General Manager Arnel Gonzales expresses the promise of a thrilling
commitment to fans for the upcoming events and shows at the arena. “This magnitude of
investment and facility upgrade serves as SM MOA Arena’s testament to bring exemplary live entertainment to the country. Through continuous development and innovation with the latest technology, SM MOA Arena aims to not only change the game and elevate entertainment, but to be recognized amongst the most sophisticated venue in the world.” Gonzales said.

Whether you’re a sports fanatic, a concertgoer, or someone who just loves a good show, The Cube promises an unforgettable experience. SM MOA Arena is doubling down on its reputation as the Philippines’ premier venue, and I, for one, can’t wait to see it in action. So, grab your tickets for the next big event—you’re in for a visual spectacle that’ll make every moment epic.