Philippine Concerts

Tag: Puregold

  • Puregold OPM Con Generations 2026 Fills the Big Dome in Celebration of OPM Across Generations


    Puregold’s OPM Con Generations 2026 delivered Original Pilipino Music’s biggest and boldest celebration yet, thrilling a capacity crowd at the Big Dome.


    Held on July 11 at the Araneta Coliseum, the concert once again proved Puregold’s unmatched ability to bring together the country’s most sensational OPM artists. Tickets sold out in just two days, capping weeks of eager anticipation.


    The event united established OPM icons with a strong roster of emerging artists, creating a landmark gathering that celebrated the evolution of Filipino music across generations. With thousands of fans filling the iconic venue, the night became a powerful tribute to the artists, songs, and communities that continue to shape OPM.

    “The Big Dome has long been a home to some of OPM’s most iconic acts and unforgettable performances,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Seeing it come alive once again for Filipino music is something Puregold will always be proud of. OPM has the power to bring generations together, and we are deeply grateful to the artists, fans, communities, partners, and everyone who helped make this a historic moment for Original Pilipino Music.”

    Headlined by SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA, OPM Con Generations 2026 showcased the full spectrum of modern OPM — from P-pop, folk-pop, and alternative to hip-hop and contemporary pop.


    The unmistakable sense of community that defines OPM Con was palpable throughout the evening. Families, friends, and fandoms stood side by side, united by their love for Filipino music. Deafening cheers, heartfelt sing-alongs, and thunderous applause filled the arena from the opening act to the final encore.


    The overwhelming turnout underscored the growing enthusiasm for Filipino music and OPM’s enduring place in Pinoy culture. With three successful editions behind it, Puregold OPM Con continues to grow alongside the industry it proudly supports, serving as one of the country’s premier platforms for uniting artists, fans, and music lovers.


    As Filipino music evolves, Puregold remains committed to creating memorable experiences that keep this cultural connection strong.

    For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on You Tube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

  • Five tips for having the best time at Puregold OPM Con Generations 2026

    Five tips for having the best time at Puregold OPM Con Generations 2026

    One oxytocin-fueled night, powerhouse OPM acts, and thousands of fans—all these await concertgoers at Puregold OPM Con Generations 2026, the sold-out music event that’s touted to be one of the country’s biggest and loudest celebrations of Original Pilipino Music.

    With Puregold’s OPM Con Generations 2026 fast approaching, fans prepare themselves for a night of celebrating Filipino music and talent.

    Returning to the Smart Araneta Coliseum on July 11, this year’s edition raises the bar with its most diverse lineup yet, bringing together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA in one spectacular show.

    From P-pop and hip-hop to folk-pop and rock, the talents in this year’s concert showcase the many sounds shaping today’s OPM landscape. If you’re among the lucky fans who have secured tickets, here are five tips to help you make the most of your OPM Con experience.

    Concert-goers and even non-ticket holders can visit the Negosyo Fan Zone at the second floor of Puregold Cubao, for handmade and custom fan merchandise, and interactive activities.

    Stay hydrated and fuel your energy. Concerts can test your endurance, especially with a packed lineup. To sustain your energy throughout the show, remember to drink plenty of water and eat a full meal before entering the venue. Kindly note that reusable tumblers, drinks, and food are not permitted inside.

    Arrive early—and explore the venue. As with any major concert, expect long lines for security checks and venue entry, especially as showtime approaches. Showing up two to three hours before the concert gives you enough time to clear security, find your seat, and explore the exciting brand booths in the vicinity before the show begins.

    Before heading to Puregold OPM Con Generations 2026, fans can check out the Negosyo Fan Zone as a fun way to commemorate one of the most highly-anticipated events in the local music scene.

    While in the area, make time to visit the Negosyo Fan Zone located at the second floor of Puregold Cubao, where several local businesses will be offering handmade and custom fan merchandise. The fan zone will also hold fun interactive activities, perfect for commemorating the concert or supporting your favorite OPM artists. Best of all, it’s open to everyone, whether or not you have a concert ticket.

    Dress for an all-night concert marathon. Prioritize comfort, as you’ll be singing, dancing, and cheering for hours. Wear breathable clothing and comfort

    For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

  • Inside the star-studded lineup behind Puregold’s sold-out OPM Con Generations 2026

    Inside the star-studded lineup behind Puregold’s sold-out OPM Con Generations 2026

    A star-studded lineup—SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA—is set to dazzle multitudes of fans that snagged tickets to Puregold’s sold-out OPM Con Generations 2026. And with globally recognized P-pop acts, celebrated bands, and hip-hop hitmakers awaiting excited concert goers, the Araneta Coliseum is primed for a full house just a week before the July 11 show.

    “This year’s lineup captures where OPM is today: diverse, evolving, and resonating with different generations of fans,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Puregold OPM Con Generations 2026 uplifts a craft we proudly call ‘sariling atin’, built by passionate artists and loyal fans. When more people discover and appreciate OPM, more artists are empowered to create, and our entire nation moves forward together. That’s another side of what panalo means to us.”

    The sold-out crowd is hardly surprising. This year’s featured performers have amassed billions of streams, earned prestigious awards, built impassioned fandoms, and carried OPM to audiences both in the Philippines and abroad. Bringing together artists that span different generations and genres, Puregold OPM Con Generations 2026 celebrates the remarkable breadth of today’s Filipino music scene.

    With their high-energy performances and globally recognized sound, SB19 takes center stage at Puregold OPM Con Generations 2026.

    At the forefront is SB19, the five-member P-pop powerhouse whose influence extends well beyond Philippine shores. The group made history as the first Southeast Asian act to receive a nomination at the Billboard Music Awards and has continued to expand its global reach with hits such as “GENTO,” “MAPA,” and “DAM.” Backed by its fiercely dedicated fandom, A’TIN, SB19 has become one of the biggest names behind the rise of modern Filipino pop.

    Ben&Ben adds its unmistakable folk-pop sound to this year’s Puregold OPM Con Generations.

    Joining them is Ben&Ben, the acclaimed folk-pop band whose emotionally resonant songwriting has made them a fixture on playlists for years. Songs including “Kathang Isip,” “Leaves,” “Maybe the Night,” and “Araw-Araw” have become staples for audiences across ages, earning for the nine-piece collective a reputation as one of the country’s most celebrated and widely streamed bands.

    Alamat brings its uniquely Filipino take on P-pop to Puregold OPM Con Generations 2026
    Flow G takes part in this year’s powerhouse lineup, bringing the energy and lyricism that have earned him widespread recognition in local hip-hop.

    Representing another dimension of P-pop is Alamat, a group that has built its identity around Pinoy culture. By incorporating local languages, indigenous influences, and regional traditions into their work, Alamat has distinguished itself within the genre while cultivating a devoted group of supporters called Magiliw. Tracks such as “Maharani” and “Dagundong” highlight the group’s distinctive way of weaving the country’s cultural diversity into contemporary pop.

    Skusta Clee brings his string of hit songs to this year’s Puregold OPM Con Generations as one of Filipino hip-hop’s biggest names.

    No contemporary OPM event is complete without a strong hip-hop presence, and this year’s OPM Con delivers exactly that through Flow G and Skusta Clee. Both artists first gained prominence as members of Ex Battalion before building successful solo careers. Flow G has become one of the country’s biggest rap artists, earning major accolades including Wish Artist of the Year and Spotify KALYE Artist of the Year, while songs such as “Rapstar” and “Praning” have become fan favorites. Skusta Clee, meanwhile, has built a loyal following through hits including “Zebbiana” and “Dance With You,” making him one of the most recognizable figures in the local urban music scene.

    Alternative pop-rock band SunKissed Lola joins the concert lineup with songs that have become favorites among OPM listeners nationwide.

    For those who enjoy feel-good anthems, SunKissed Lola brings its signature blend of alternative pop-rock to the Puregold OPM Con Generations stage. The band’s breakout hit “Pasilyo” became one of the country’s biggest OPM songs in recent years, while follow-up releases such as “Makalimutan Ka” and “White Toyota” further showcased the band’s gift for heartfelt, relatable songwriting. SunKissed Lola’s music has since become a staple on playlists for listeners looking for heartfelt, easygoing OPM.

    Puregold OPM Con Generations 2026 welcomes G22, the “Female Alphas of P-pop,” with their powerful vocals and electrifying performances.

    Completing the concert lineup are three P-pop girl groups representing various stages of the genre’s ongoing evolution. G22, widely known as “P-pop’s Female Alphas,” has earned praise for their commanding vocals and dynamic live performances. KAIA continues to build its reputation through polished performances and empowering releases that have steadily grown its fanbase. Making one of its biggest appearances yet is XONARA, the first girl group launched under 1Z Entertainment, offering concertgoers a glimpse of P-pop’s next generation.

    KAIA continues its rise in P-pop as it takes the spotlight at Puregold OPM Con Generations 2026.

    Every artist on this year’s bill has followed a different path to success, but all have earned a place on playlists, the charts, live stages, and in the hearts of Filipinos. Together, they reflect the depth and diversity of today’s OPM scene, bringing generations of listeners, musical styles, and fan communities into one celebration of OPM. It’s this unique mix that has made Puregold OPM Con Generations 2026 one of the year’s most anticipated concerts.

    Making one of its biggest appearances yet is XONARA, the first girl group introduced by 1Z Entertainment and one of P-pop’s newest acts to watch.

    With every seat and ticket already taken, the countdown now turns to the performances themselves. On July 11, watch this powerhouse roster perform before thousands of fans at the sold-out Araneta Coliseum, giving attendees the rare opportunity to experience all nine acts together in a single evening.

  • Puregold welcomes hordes of fans as OPM Con Generations ticket selling kicks off

    Puregold welcomes hordes of fans as OPM Con Generations ticket selling kicks off

    Excitement for Puregold’s OPM Con Generations surged on June 12 as a huge turnout of fans marked ticket selling’s opening day at participating Puregold stores nationwide.

    Slated on July 11 at the Smart Araneta Coliseum, OPM Con Generations has consistently shaped up to be a much-anticipated annual music event. Now on its third year, OPM Con will feature SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, Sunkissed Lola, G22, KAIA, and Xonara, bringing together a diverse mix of artists and genres that continue to define the Philippines’ music scene.

    Participating Puregold stores included branches in Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, QC; Cubao, QC; Fairview Terraces, QC; Tayuman, Manila; Parañaque; Kalentong, Manila; Cainta, Rizal; and San Pedro, Laguna.

    Among the first to secure a ticket was Beverly Jane, an A’TIN who camped out at Puregold QI Central with fellow fans the night before ticket selling’s opening day.

    “Super excited na for the concert kasi pinila talaga namin ito. Nandito na kami since 7 last night,” she shared. Despite the long wait, she noted that attendees were well taken care of, with food, drinks, and a well-ventilated waiting area for those in line. Expressing her appreciation for Puregold’s continued support of Filipino music, Beverly said, “Thank you so much sa Puregold dahil malaking platform ito para sa OPM at sobrang supportive nito hindi lang sa SB19 kundi sa buong P-pop community.”

    The opening day of ticket sales showcased the spirit and broad appeal of Puregold’s OPM Con Generations. Fans from different generations were drawn by a lineup that resonates with a wide range of musical tastes and backgrounds. Over the years, OPM Con served as a platform that brings together artists, audiences, and fandoms in a celebration of Filipino talent and the communities built around it.

    At age 62, Suzette Santiago proudly counts herself among SB19’s fans. An avid supporter of the group since 2024, she shared how fangirling over the P-pop group and attending events like OPM Con Generations continue to make her feel young.

    “Whenever I listen to their music, may message talaga, and that’s what draws me to them,” she said. “It’s so nice that Puregold is doing this because it’s really encouraging to see our OPM music and industry continue to rise. Hopefully tuloy-tuloy lang because I really enjoy going to these events.”

    Meanwhile, Arnel Lamber, who also came the night before to secure his place in the queue, said he was thankful for initiatives that give fans the opportunity to see their favorite artists live. On top of his regular grocery purchases, he was able to secure a ticket to OPM Con Generations and now looks forward to attending the concert.

    “Thankful ako sa Puregold kasi nakaka-experience kami ng ganito. Kahit puyat, okay lang kasi masaya naman,” he said.

    Puregold likewise expressed its appreciation for the enthusiastic turnout on opening day. “The response we’ve seen so far has been overwhelming,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “It’s remarkable to see so many customers excited not only about the concert, but also about being part of the experience through Puregold. We eagerly welcome even more concert goers as ticket-selling continues.”

    For many customers, the chance to snag sought-after concert tickets alongside their Puregold purchases makes the experience even more rewarding. And as the concert draws near, anticipation continues to build up for what promises to be an unforgettable night of Filipino music and live entertainment.

    For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

  • From grocery cart to concert seat: How to get free tickets to Puregold’s OPM Con Generations

    From grocery cart to concert seat: How to get free tickets to Puregold’s OPM Con Generations

    The countdown to Puregold’s OPM Con Generations is officially on! As OPM fans gear up for a night headlined by some of today’s brightest talents in Original Pinoy Music, Puregold is launching its signature ticket redemption activities on June 12, giving customers the chance to secure free concert tickets through their grocery purchases.

    Happening on July 11 at the Araneta Coliseum, OPM Con Generations will bring together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara for an epic night of retailtainment, the third of Puregold’s much-celebrated annual music event.

    From June 12 onwards, Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt purchases made at participating Puregold stores.

    “Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club, Inc. “We know that OPM is more than just music for many Filipinos—it is part of our identity, woven into our memories, milestones, and everyday lives.”

    According to Hayagan-Piedad, what makes this experience special is that it starts long before the concert itself. “Through our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them.”

    To avail of tickets, customers with an active Aling Puring or Perks membership must first secure a queueing number for their preferred ticket tier before shopping. The queueing number confirms availability for a specific section and reserves the member’s slot for that ticket category. After completing their purchase, members may proceed to the ticket redemption booth and present their Aling Puring or Perks card, queueing number, and official receipt to claim their concert ticket.

    The required minimum single-receipt purchase amounts for each ticket category are as follows:

    VIP Standing – ₱8,500 minimum purchase
    Patron – ₱7,000 minimum purchase
    Lower Box – ₱5,500 minimum purchase
    Upper Box – ₱4,000 minimum purchase
    General Admission – ₱2,500 minimum purchase
    Obstructed Upper Box – ₱1,500 minimum purchase
    Obstructed General Admission – ₱1,500 minimum purchase

    Each qualified transaction entitles a member to one concert ticket, with a maximum of two tickets per member throughout the ticketing period. If a member makes more than two qualified transactions, only the two transactions with the highest purchase amounts will be honored. For VIP Standing and Patron tickets, cash-in to P-Wallet account will be allowed as proof of purchase to redeem a ticket.

    Concert tickets are non-transferable and are not intended for resale. Puregold reserves the right to cancel tickets or refuse entry to holders of tickets obtained through unauthorized channels.

    Minors attending the concert must be accompanied by an adult ticketholder. A waiver must also be accomplished upon entry to the venue.

    Tickets for OPM Con Generations may be redeemed across participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Parañaque; Kalentong, San Andres, Manila; Q. Plaza, Cainta, Rizal; and San Pedro, Laguna.

    For customers in the provinces, Puregold is rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila and even outside the Philippines, the opportunity to sign up and avail of tickets while supplies last.

    With ticket inventory expected to move quickly across all tiers, customers are encouraged to visit participating stores early and secure their preferred sections while available.

    For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

  • Puregold celebrates Filipino artistry and identity in OPM Con Generations, featuring SB19, Ben&Ben, Alamat, Flow G, and more

    Puregold celebrates Filipino artistry and identity in OPM Con Generations, featuring SB19, Ben&Ben, Alamat, Flow G, and more

    Original Pinoy Music (OPM) has long been the language—across generations—of Filipino sentiments, memories, and identity. On July 11, Puregold’s profound connection to OPM takes center stage at the Araneta Coliseum as it mounts a concert that is bigger, louder, and prouder than ever.

    More than just a grand music production, Puregold’s OPM Con has evolved into the company’s signature retailtainment platform, reinforcing its role as a pioneer in merging retail, entertainment, and Pinoy fan culture in epic events. Through the years, Filipinos found their voices in music—in songs they grew up with, lyrics they quote online, anthems they scream during concerts, and fandoms that become families, built around artists they love.

    After Puregold’s two straight years of sold-out concert crowds and viral fan moments—and amid nationwide anticipation—the much-celebrated music event of the year returns. Dubbed “OPM Con Generations,” it is set to gather today’s biggest talents for a night that revels in the evolving sound of Filipino music, and the communities that have formed around it.

    To begin with, acclaimed folk-pop Ben&Ben and rising P-Pop group Alamat will charm the audience not only as performers, but also as two of Puregold’s newest brand ambassadors—a major moment for the devoted fan communities they proudly call “Liwanag” and “Magiliw.”

    This year’s lineup is the concert’s strongest yet, featuring the most sought-after names shaping the local music landscape, led by P-Pop kings SB19, rap heavyweight Flow G, crowd-favorite rapper Skusta Clee, well-loved rock band SunKissed Lola, and breakout all-female P-Pop acts G22, KAIA, and Xonara.

    From arena-shaking P-pop performances and rap anthems to emotional sing-alongs and viral chart-toppers, “OPM Con Generations” promises an unforgettable celebration of Filipino music across genres, generations, and fandoms.

    Since launching in 2024, OPM Con has quickly become one of the country’s most anticipated live music events, sparking nationwide fan frenzy through Puregold’s signature ticket redemption mechanics, where grocery shopping transforms into a full-scale fan experience.

    “Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”

    Ticket-selling for OPM Con Generations officially begins on June 12 across 12 participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.

    Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt grocery purchases made at participating stores. Ticket tiers include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500, and Obstructed Upper Box and Obstructed General Admission for P1,500.

    For customers in the provinces, Puregold is also rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila the opportunity to sign up and avail of tickets while supplies last.

    For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

  • Puregold Reinvents the Fun Run with Epic Hakot Relay

    Puregold Reinvents the Fun Run with Epic Hakot Relay

    Puregold Price Club, Inc. President Vincent Co led the first wave of runners at the first-ever Puregold Hakot Relay Run. (Photo Credit to Running Photographers)

    Puregold recently transformed a fun Filipino activity into a large-scale community engagement platform with the launch of the Puregold Hakot Relay Run at Burnham Green Park in Luneta.

    Held on November 22, the event prompted a strong turnout with participants numbering in the thousands, demonstrating the retailer’s continued focus on community-building initiatives that are aligned with its long-term brand and customer growth strategy.

    Puregold recently combined sports, energy, music, and fun, and turned it into a large-scale community engagement platform with the launch of the Puregold Hakot Relay Run at Burnham Green Park in Luneta.

    Blending fitness, entertainment, and Puregold’s iconic “hakot” experience, the three-kilometer relay introduced an innovative twist to the traditional fun run format. Teams of three joined the race not for speed but for strategy, competing in a hakot segment wherein runners grabbed grocery items and filled their sling bags before tagging the next team member. The ensuing scenario was a vibrant and adrenaline-filled activity that brought families, barkadas, and communities together in a uniquely Puregold way.

    At the Puregold Hakot Relay Run, Puregold staged a Sunset Concert featuring P-Pop performers KAIA (Charice, Angela, Alexa, Sophia, and Charlotte).
    Pinoy Big Brother (PBB) big winner duo BREKA (Brent Manalo and Mika Salamanca) grace the stage at the Sunset Concert of Puregold’s Hakot Relay Run.

    Puregold also staged a Sunset Concert at the venue, where OPM and P-Pop performers such as KAIA, G22, Press Hit Play, and the duo BREKA (Brent Manalo and Mika Salamanca) filled the park with live music and turned the relay into an afternoon celebration for families and fans alike.

    P-Pop female alphas, AJ, Alfea, and Jaz of G22 hype up the crowd at Puregold Hakot Relay Run
    Filipino boy band Press Hit Play (CHRLS, Yuuki, JP, and Sev) perform at the Sunset Concert during the Puregold Hakot Relay Run

    All participating runners were winners as they took home a Puregold Hakot Relay Finisher’s Medal, an official race singlet, and a grocery sling bag, made exclusively for this inaugural event.

    The Puregold Hakot Relay Run is reflective of the company’s broader goal to uplift Filipino communities and celebrate everyday wins.

    Puregold President Vincent Co, who led the first wave of runners, said, “Wins come in many forms. This is a new one for us, as Puregold tries to create moments where families, friends, and communities can connect. This Hakot Relay Run gave us a chance to do exactly that.”

    The tremendous success of Puregold’s first-of-its-kind relay affirms the potential of more creative, community-driven initiatives to strengthen brand affinity while deepening customer loyalty.

    Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter and @puregoldph on TikTok.

  • Puregold OPM Con 2025 receives prodigious praise as a history-making music event

    Puregold OPM Con 2025 receives prodigious praise as a history-making music event

    “Grabe ka, Ninang Puregold, binuhay mong puso ng bawat Pilipino. Pinagsama-sama mong lahat ng fandom at mga malulupit na guest stars!” Puregold OPM Con 2025 concertgoer, Mhadz Garcia, gushed in her Facebook post about the recently held star-studded music event.

    On July 5, the Philippine Arena, undeniably the world’s largest indoor entertainment venue, became the stage for one of the most spectacular nights in Filipino music history. With more than 30,000 fans in attendance, Puregold OPM Con 2025 marked a new era for original Filipino music, bringing together icons, rising stars, and all manner of fans.

    The event featured a powerhouse lineup of today’s hottest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—but what truly made the night historic were the surprise collaborations that bridged generations: James Reid performed with BINI; Mayonnaise teamed up with KAIA; Yeng Constantino sang alongside G22; and the legendary Rico Blanco joined forces with SB19, giving fans a once-in-a-lifetime musical experience.

    “It’s not only about the artists and the kind of genre they’re in, but the music and our stories worth celebrating,” shared Jobelle Nervar. “Thank you, Ninang Puregold.”

    The audience was a glimpse of your daily supermarket crowd—an energized, diverse bunch of everyday Filipinos who earned their tickets through Puregold’s grocery promos, an accessibility that was celebrated, and rightfully so.

    As articulated by Pinoy Publiko in his blog, “What stood out most was the diversity of the crowd. It wasn’t a scene dominated by influencers or industry insiders; it was full of people who got in through supermarket purchases and raffle entries. And while Puregold may be better known for groceries than gigs, the event showed that a retail chain can, surprisingly, pull off a large-scale cultural moment.”

    Adding to this acclaim, Philippine Star’s Interaksyon declared, “That night proved that OPM is not just a moment, but a strong movement. And it, indeed, was pure gold.”

    In their review, they mentioned how the concert marked history “as it gathered not only the country’s top OPM artists, but also their beloved fans.”

    Ardent followers likewise expressed heartfelt thanks for an experience that was both generous and inclusive.

    “Ninang Puregold, salamat po sa pagdala ng OPM artists sa Philippine Arena,” wrote Maria C. Escobal. “They all deserved to be heard and to perform in the biggest arena—dahil atin ‘to. See you again at the next event. Salamat po, Ninang Puregold, sa pagiging generous ninyo. Free shuttle, free snacks, free ticket, and a surprise OPM legend!”

    Meanwhile, Ambakung Bibal praised the concert’s spirit of unity: “Love the idea of P-pop groups and veteran OPM artists in one big concert. Camaraderie, respect, and talent all in one! Thank you, Ninang Puregold!”

    Online pages dedicated to concert coverages also took notice. The Philippine Concerts Facebook page wrote, “Puregold brings Filipino music to new heights in OPM Con 2025 at the Philippine Arena. Thank you, Puregold, for uniting fans in an epic celebration.”

    From emotional ballads to high-energy dance tracks, the night celebrated the full spectrum of Filipino sound. And perhaps most importantly, it reminded everyone of OPM’s power to inspire, connect, and uplift.

    “Mumultuhin na naman tayo ng araw na ’to, bukas o makalawa,” quipped Michael Arcos. “Sana may natutunan kayo sa gabing ’to—na lahat naman ng OPM artists ay may common goal. ‘Yan ang OPM Rise.”

    From supermarket aisles to arena center stage, Puregold has become a cultural powerhouse, making OPM more accessible than ever.

    As Vincent Co, President of Puregold Price Club Inc. puts it, “If this is what Puregold can do for OPM right now, imagine what we can further do for Filipino music and entertainment in the years to come. The future of OPM is brighter, Filipino artists deserve the world stage, and we’re proud to support and be part of that journey.”

    Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on
    TikTok.

  • BINI, G22, and KAIA on One Stage, Only at Puregold OPM CON 2025

    BINI, G22, and KAIA on One Stage, Only at Puregold OPM CON 2025

    PPop fans rejoiced as the unthinkable finally happened—three of OPM’s biggest girl groups finally shared the stage

    To many OPM fans, getting three of PPop’s biggest girl groups to perform together on the same stage used to be an idea so ambitious that it seemed improbable. That is, until July 5 when Puregold’s OPM Con 2025 wielded the night’s most exciting magic trick—BINI, KAIA, and G22 sharing the Philippine Arena’s enormous stage for the most amazing display of unity and celebrity power that the PPop world has ever seen.

    BINI delivered a show-stopping performance, stringing along their greatest hits, including Karera and Pantropiko.
    Featuring some of the most influential artists across OPM genres, Puregold OPM Con 2025 was the biggest Pinoy music event of the year.
    Bringing together BINI, KAIA, and G22 showed the “panalo” spirit of unity and Pinay power.

    While every BLOOM, ZAIA, and BULLET may have showed up to watch their favorite groups’ solo performances, nothing could have prepared fans for the three unforgettable moments that would ultimately define the event. These three moments saw the unthinkable finally come true, turning every PPop stan’s dreams into reality.

    Charlotte of KAIA and Alfea of G22 came out for the first collab of the night, joining BINI during their performance of recent hit “Shagidi

    First, during BINI’s performance of their hit single “Shagidi,” Charlotte of KAIA and Alfea of G22 came out together with Stell of SB19 to partake in the synchronized dance. Fans of all three girl groups were instantly whipped into a frenzy as they witnessed the sheer force of all three groups teaming up on stage.

    KAIA, G22, and BINI Sheena joined rock legend Rico Blanco and boy wonders SB19 for their performance of “Dungka.”
    For many Filipino fans, getting to see three PPop powerhouses join forces was a surreal moment like no other.
    KAIA dominated the stage with their performances of hit singles like “Tanga” and “You Did It.”

    Concert viewers were further stunned when Pinoy rock legend Rico Blanco joined boy group SB19 in performing the latter’s hit single “Dungka.” During the number, KAIA, G22, and Sheena of BINI swooped onstage to link up with Blanco and SB19. Just imagine five Pinoy powerhouses joining forces to celebrate Pinoy music!

    G22, also known as PPop’s Female Alphas, took their moniker to heart by commanding the entire Philippine Arena to its feet.
    Every PPop stan at Puregold OPM Con 2025 showed up and stayed for the biggest Pinoy music event of the year.

    Finally, in sync with the event’s headliners, all three girl groups united once more for a dazzling performance of Puregold’s anthem “Nasa Atin ang Panalo,” a song that perfectly reflects the joy and triumph of seeing BINI, KAIA, and G22 collectively uplifting Pinoy music.

    While every BLOOM, ZAIA, and BULLET may have shown up to watch their favorite groups’ solo performances, nothing could have prepared fans for the unforgettable collaborations.

    Social media’s positive response to this grand finale validated Puregold OPM Con 2025’s theme of togetherness. For one night, BINI, KAIA, and G22’s fandoms momentarily set aside exclusivity and chose, instead, to uplift one another and celebrate the power of Pinoy music as a whole.

    The OPM Con is one of Puregold’s many endeavors in supporting the arts, just like their annual CinePanalo film festival, and their series available online.

    Perhaps it was the shared experience of concert goers securing their tickets through grocery shopping—or the matchless production value of the event, with each act getting a chance to shine through their individual stages.

    Puregold OPM Con 2025 proved that all it takes is three incredible girl groups, one legendary stage, and 30,000 people who believe in the shared power of true Filipino music.

    Maybe it was the sheer size of the crowd—30,000 ardent OPM fans screaming at the top of their lungs. Or maybe it was just ‘lightning in a bottle’, with the perfect storm of artists and ambiance. Whatever the reason, every PPop stan at Puregold OPM Con 2025 showed up and stayed for the biggest Pinoy music event of the year.

    For one final performance, every act, including BINI, KAIA, and G22, took the stage to sing Puregold’s winning anthem “Nasa

    In the end, Puregold OPM Con 2025 proved that magic needs neither sleight-of-hand tricks nor a complex formula. Sometimes all it takes is three incredible girl groups, one legendary stage, and 30,000 people who believe in the shared power of true Filipino music.

    Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on
    TikTok.

  • United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    James Reid stepped out to join BINI for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.

    Puregold’s OPM Con 2025 went from simply sensational to timeless as the multitudes that trooped to the Philippine Arena on July 5 were treated to surprise guests culled from OPM’s rich roster of exceptional talents. Already super-charged with the energy of today’s biggest artists—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—OPM Con 2025 went on stealth mode and dropped a gaggle of other OPM biggies on thousands of unsuspecting fans in the vast arena.

    James Reid and BINI were referred to online as “a collab to die for.”
    BINI then performed their song “Shagidi” along with surprise appearances from SB19’s Stell, KAIA’s Charlotte, and G22’s Alfea.
    Stell of SB19 and Alfea of G22 joined along in BINI’s dance for “Shagidi.”

    Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide is not just groceries but also music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our own brand endorsers.”

    Mayonnaise came out to perform “Jopay” alongside KAIA.
    PPop met Pinoy rock when G22 and Mayonnaise shared the stage at the Philippine Arena.
    Singer-songwriter Yeng Constantino harmonized with the PPop trio of G22.

    Piedad further expressed yet another significant purpose behind the concept: “The night was about celebrating who we are as Filipinos—our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we are very proud of.”

    The first surprise popped up during BINI’s set, when James Reid stepped out to join the girls for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” The crowd roared, and just like that, the tone was set: anything could happen.

    Yeng Constantino made a surprise appearance to sing her song “Salamat” with G22
    OPM royalty Rico Blanco joined SB19 on stage during their performance of “Liwanag sa Dilim.”
    Multiple generations of Pinoy artists stood tall at the Philippine Arena as Rico Blanco joined SB19 on stage.

    Hannah Molarca of the Philippine Daily Inquirer described the number as a “a collab to die for.” Twitter user @ciaogiacomoReid echoed the sentiment with a post that read, “pasabog performance indeed!!”

    And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to join BINI in a synchronized dance for “Shagidi”—uniting P-Pop’s finest in a single, show-stopping showcase.

    Then came the full-circle moment: Mayonnaise, the iconic 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collab felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the original band—before a frenzied arena crowd.

    “Grabe namang pasabog ‘to!” wrote @KittyOfreneo4 on Twitter speaking on Mayonnaise’s appearance. The official SoundCheckManila on Twitter even posted, “Never thought we would see this but we ain’t complaining! When P-Pop meets rock, sparks fly!”

    Later on, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. The video had netizens like @rayaaau_ on Twitter begging, “We need a studio ver pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”

    Rico Blanco then joined along with SB19 for their hit song “Dungka.”
    The variety of OPM’s styles and history were represented on the stage at Puregold’s OPM Con 2025.

    As SB19 performed “Liwanag sa Dilim,” the crowd roared oncemore as OPM royalty Rico Blanco stepped onto the stage. Then came the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the mix. Three of the country’s biggest girl groups united to celebrate this climactic moment. It wasn’t just a performance—it was a grand statement.

    G22 surprised fans by joining SB19 on stage during the performance of “Dungka.”
    BINI’s Sheena dazzled fans by joining forces with SB19 to dance along to the song “Dungka.”
    The forces of PPop stood side by side in the Philippine Arena for the historic Puregold OPM Con 2025.

    Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it can be. A genre that constantly evolves, yet never loses its soul. OPM Con 2025 honored the past, elevated the present, and gave the future a colossal stage to stand on. From stadium anthems to nostalgic throwbacks, Puregold created a space where the entire spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially one of the biggest historic moments in Philippine music.

  • From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    Photos courtesy of Puregold

    The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of sold-out crowd and a star- studded lineup of today’s biggest OPM acts-BINI, Flow G, thousands of music fans came together on July 5 for Puregold’s OPM Con 2025 With a G22, KAIA, SB19, Skusta Clee, and Sunkissed Lola-the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

    “We’ve always believed that our connection with our shoppers goes beyond the checkout counter.” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

    From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

    The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

    Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

    From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

    Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

  • Puregold OPMCON 2025 to take over Philippine Arena with today’s brightest music stars

    Puregold OPMCON 2025 to take over Philippine Arena with today’s brightest music stars

    Get ready to immerse yourself in the heart of Original Pilipino Music (OPM) as Puregold OPMCON 2025 takes center stage on July 5, 2025, at the iconic Philippine Arena in Bocaue, Bulacan. This isn’t just a concert—it’s a celebration of Filipino talent, culture, and the unbreakable spirit of music that unites us all. With a star-studded lineup and Puregold’s signature Panalo vibe, this event promises to be a landmark moment for OPM fans like you.

    Puregold will soon make music history with OPMCON 2025, a mega-concert that promises to be the loudest and proudest celebration of Filipino music this year.

    Puregold OPMCON 2025 is part of the wildly successful Nasa Atin Ang Panalo Campaign, and will bring together a powerhouse lineup of Filipino artists who have long been part of the Puregold family–SB19, BINI, Sunkissed Lola, and Flow G–along with new collaborators G22, Skusta Clee, and KAIA.

    An epic night of music, talent, and Pinoy pride, Puregold OPMCON 2025 is a highpoint of Nasa Atin Ang Panalo campaign’s second year as it continues to champion Original Pinoy Music.

    Nasa Atin Ang Panalo features an all-new roster of the most talked-about names in the Philippine music scene—G22, Skusta Clee, and KAIA—who will bring their own sound, grit, and panalo stories to the stage.

    G22, dubbed as P-POP’s alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as “Bang,” “Boomerang,” “Limitless”—and their latest, “Pa-Pa-Pa-Palaban.”

    G22’s music video collaboration with Puregold, “Pagpili,” dropped on April 9 and quickly racked up over 3 million views in just two weeks. The song’s message emboldens everyone to choose with confidence and say it loud.

    Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, dropped a powerful track titled “Sari-Saring Kwento” on May 8, an explosive collaboration with fellow rap phenom Flow G, featuring sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener.

    Also joining the movement is KAIA, the five-member P-POP girl group known for bold visuals and empowering anthems. Members Angela, Charice, Alexa, Sophia, and Charlotte are set to release their “Kaya Mo” music video on June 12—perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.

    “Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade—one that celebrates the strength, dreams, and talents of Filipinos,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shares. “Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.”

    First ticket-selling for Puregold OPMCON 2025 happens on May 16–17 at the Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center, Pasay.

    Ticket mechanics will be announced via Puregold’s social media pages.

    For more updates, subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

  • SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

    SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

    Puregold Nasa Atin Ang Panalo Thanksgiving Concert

    Prepare for the ultimate celebration of today’s Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents “Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum.

    The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold’s remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company’s very own panalo story.

    As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert.

    “We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos,” Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.”

    Puregold shares why they have chosen to collaborate with these artists:

    P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry.

    BINI, the nation’s girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways.

    Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

    Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft.

    “Nasa Atin ang Panalo” promises to bring joy to A’Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement.

    Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

    Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event.

    Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well.

    Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

    As “Nasa Atin ang Panalo” draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold’s official channels.

    Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.