“Mutlwoh (Patay Na Patay Sa’yo)” premiered as one of seven full-length films
Due to massive public demand, “Multwoh (Patay na Patay Sa’yo)” has announced a nationwide theatrical run, with screenings in 13 Ayala Cinemas across the country. Named the audience’s choice from seven full-length films that participated in the Puregold CinePanalo festival, “Multwoh” was a blockbuster smash with sold-out screenings being reported all over the metro.
Due to massive public demand, “Multwoh (Patay na Patay Sa’yo)” hasannounced a nationwide theatrical run.
Coming off one of the most successful Puregold CinePanalo runs to date, “Multwoh” was not only a hit with audiences but among critics as well. The film reaped four awards during the festival’s annual awards night: Always Panalo award, Panalo sa mga Manonood, Panalo sa Production Design, and Panalo sa Brand Intrusion.
“Multwoh (Patay na Patay Sa’yo)” was awarded the Panalo sa mga Manonood along with three other awards at the Puregold CinePanalo Film Festival Awards Night.
With accolades and rabid audiences behind it, “Multwoh” is now coming to theaters nationwide, including cinemas in Cebu, Cagayan de Oro and more.
Sassa Gurl and Joao Constancia star in this supernatural tale of love and loss.
What made “Multwoh” such a monster hit?
For one, the film was driven by the star power of its viral lead Sassa Gurl, as well as the crew’s sensational promotional maneuvers. On top of various press interviews and online appearances, Sassa Gurl gamely slid into a coffin in a public display that was meant to sow intrigue among cinema fans about the film’s premise.
Sassa Gurl received a Panalong Aktres nomination for her performance in “Multwoh (Patay na Patay Sa’yo).”
While receiving the audience choice award at the Puregold CinePanalo Awards Night, Rodina Singh spoke on the importance of viewers choosing queer stories.
“Multwoh (Patay na Patay Sa’yo)” will screen in 13 Ayala Cinemas nationwide.
“To me as a filmmaker, this [Panalo sa Manonood award] feels the most validating among all the awards for tonight,” said Singh. “Sumali po ako sa pagpepelikula na ang tanong sa samin, ‘may manonood ba ng kwentong gusto niyong ikwento?’
“Multwoh (Patay na Patay Sa’yo)” was not only a hit with audiences but among critics as well, garnering much acclaim through its festival run.
Sa pangatalong pagkakatoon, sasabihin ko po na ang ‘Multwoh’ ay nahigitan na ang lahat ng screenings ng una ko pang pelikula at pangalawa.”
The film’s success speaks to the hunger that Pinoy audiences have for diverse stories. Far from alienating audiences with its queer characters and unabashedly proud tone, “Multwoh” has been a commercial dynamo attracting viewers of all ages and backgrounds.
“Multwoh (Patay na Patay Sa’yo)” has been a commercial dynamo attracting viewers of all ages and backgrounds.Viral superstar Sassa Gurl plays the leading role of Marcel in “Multwoh (Patay na Patay Sa’yo).”The vibrant and ghostly world of “Multwoh (Patay na Patay Sa’yo)” wasrewarded with a Panalo sa Production Design award.Screenings for “Multwoh (Patay na Patay Sa’yo)” were regularly sold out throughout its initial festival run.The unabashed queer themes in “Multwoh (Patay na Patay Sa’yo)” did not alienate audiences but instead drew in rabid fans.Joao Constancia and Sassa Gurl in their leading roles in “Multwoh (Patay na Patay Sa’yo).”“Multwoh (Patay na Patay Sa’yo)” returns to the big screen for an extended run starting October 21.Sassa Gurl stars as Marcel, a deceased college student looking to settle her unfinished business on earth.Since hitting the big screen as part of the Puregold CinePanalo Film Festival, “Multwoh (Patay na Patay Sa’yo)” has been a monster hit among audiences.Fans from Manila all the way to Cagayan de Oro will once again get the chance to enjoy “Multwoh (Patay na Patay Sa’yo)” on the big screen.
“Multwoh (Patay na Patay Sa’yo) returns to the big screen starting October 21 at Glorietta, Trinoma, Market! Market!, Fairview Terraces, Ayala Malls Manila Bay, Ayala Malls Circuit, Ayala Malls Feliz, Ayala Malls Cloverleaf, Ayala Malls Marquee, Ayala Malls Harbor Point, Ayala Malls Center Cebu, Ayala Malls Centrio, and Ayala Malls Central Bloc.
From 373 original entries, Puregold Teatro Panalo has officially announced its shortlist of 26 one-act plays.
Straight plays and musicals were sent from a whole host of theatrical practitioners, be they respected veterans of the scene or exciting up-and-comers. All of them took the chance to be part of the first ever Puregold Teatro Panalo, and now only 26 have advanced to the next stage of the selection process.
Festival chair and Puregold senior marketing manager Ivy Hayagan-Piedad spoke on the significance of the first ever shortlist. “We received a remarkable level of interest in the first Puregold Teatro Panalo,” Hayagan-Piedad said. “The volume and quality of submissions reflect the depth of Filipino talent and the continued vitality of the country’s theatrical community. Narrowing the entries down was a rigorous process, and the 26 represents a compelling mix of stories, perspectives, and creative voices with the potential to be brought to the stage.”
The 26 shortlisted one-act plays of the Puregold Teatro Panalo include:
STRAIGHT PLAYS
● “@Home” by Edralin Cabrera, Kathlyn Castillo, Michael Ian Lomongo, Marjorie Lorico, Maria Teresa Jamias, & J. Victor Villareal ● “Ang Huling Panawagan sa Pagdarasal” by Mubarak M. Tahir ● “Ang Pagbabalik ng Voltes V” by Neil Arkhe Azcuna ● “Mga Diwata IRL” by Jay M. Crisostomo IV ● “Nang Muli Kang Makakanta” by Ma. Angelica S. Chiuteña ● “Nothing But Dreams” by Ricardo C. Novenario ● “Palabas/Exit” by Angel Oclarit ● “Pax Silica” by Robert Arlou De Guzman ● “Silang mga Bayani’t Banal” by Anthony Kim Vergara ● “Soap Opera” by Jerry O’Hara ● “The Boy Foretold by the Stars” by Dolly Dulu ● “The Girl Scout Law” by Rhain Arabella Alcoriza ● “Trahedya ng Kamote” by Marjay S. Manalastas ● “True to Life” by John “Sweet” Lapus ● “Walang Maliit na Bagay” by Joshua Lim So ● “Youngstunna” by Jerom Andrei M. Canlas
MUSICALS
● “Ang Maayong Balita Sumala Kang Bibo Bautista” by Jude Thaddeus M. Gitamondoc ● “At Bumaba Ang Mga Tala” by John Rey Tayag Magin ● “Baka Mali ang Tamaraw” by Emmanuel Benbinuto Antonio ● “City in Darkness: A Lockdown Musical” by Senedy Que ● “Feverish Time” by John Edrick R. Alcontado ● “Manang-Mana Nga!” by Steven Hotchkiss ● “Outside Looking In” by Timothy Carlo Racho & Michael Angelo Lopez ● “Tagpuan” by John Austin Perez ● “Tala” by Jiezl Virmy Chua ● “The Fourth Wall Has Fallen” by Heber Justin P. O’Hara
Festival director Vincent de Jesus believes the shortlisted works demonstrate great promise for the festival.
“It was difficult enough narrowing things down to 26 deserving one-act plays,” said de Jesus. “From this bunch, only the very best of the best will make it to the stage in February. The Puregold Teatro Panalo will be a showcase of the many talented Filipinos working in theater today and will be the breeding ground for many great works to come.”
From the 26 shortlisted works, only 12 will be selected to form the inaugural festival’s lineup. Of those 12, there will be 8 straight plays and 4 musicals, all of which will be staged at the upcoming festival from February 20 to March 14, 2027.
The selected playwrights will receive ₱100,000 in financial compensation on top of development and production support from festival organizers Wishbone Collective Inc.
At the end of the festival, one straight play and one musical will receive development grants set to turn these one-act plays into full-length theatrical productions
Puregold’s “hakot” legacy hit a whole new stride in Cavite as the Hakot Relay South Luzon leg transformed Vermosa Sports Hub in Imus into an adrenaline-charged showcase for speed, grit, and pana/o. More than 4,000 runners that showed up had their game face on as they competed, enjoyed the camaraderie, and joined the signature “hakot” moments of the race.
The Southern Luzon leg-of the nationwide Hakot Relay series-marked the launch of Puregold’s first-ever 8K Individual Challenge, putting solo runners to the ultimate test. Around 500 runners took on the full 8 kilometers, proving that Puregold Hakot Relay is also about pushing one’s limits and crossing the finish line stronger than ever.
The rest competed in the event’s signature Hakot Relay, where runners formed teams and raced through the course while collecting grocery items along the way.
Therein lay the difference: Hakot Relay was a team event, while the new 8K was an individual race.
In the relay, teammates had to strategize and work together as they raced to collect groceries before reaching the finish line. In the 8K Individual Challenge, runners tackled the longer distance entirely on their own.
“We wanted to offer runners a fresh and enjoyable way to challenge themselves, with the kot’ mochanic adding a plavful and uniguely Puregold twist to the race. Being part of “hakot’ mechanic adding a playful and uniquely to the running community is meaningful to us, and it is a privilege for Puregold to bring people together for a sharing xperience.
Participants began with a pre-race warm-up before heading to the starting line and completing their respective courses within prescribed cut-off times.
After crossing the finish line, runners collected their race-day rewards and visited sampling booths of participating brands. Sponsor-led stage activities and an awarding ceremony capped the event.
Participants in the team Hakot Relay went home with a Grocery Sling Bag and a Finisher’s Grocery Bag, but a ‘surprise’ awaited the solo 8K finishers at the end of the line: the chance to roll home their loot in a finisher’s grocery cart wagon.
“We’re always looking for ways to level up the Hakot Relay and give Filipinos something new to look forward to,” Piedad said. “This year, this meant introducing our first-ever 8K challenge and bringing the experience to an even bigger scale.”
With more than 4,000 runners joining either as teams or solo competitors, the South Luzon leg expanded the Hakot experience while keeping its coveted reward intact: you race to the finish line-and go home with groceries, too.
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Yesterday at Vermosa Sports Hub in Imus, Cavite, the Puregold Hakot Relay once again proved why it has become one of the most-loved community events in the country. Rain or shine, 4,550 runners showed up, families, barkadas, first-timers, and seasoned runners alike, ready to run, laugh, and hakot like never before.
What makes this event special is never just the distance. It’s the pure Pinoy joy of turning a race into a shared adventure. Parents tagging kids, friends strategizing which items to grab first, couples racing side by side, and strangers cheering each other on as grocery bags grew heavier and smiles grew wider. The classic Hakot Relay delivered its signature mix of speed, teamwork, and that thrilling “loot” moment, while the brand-new 8KM Individual Challenge gave solo runners a tougher test of endurance, complete with the same rewarding finish line experience.
By the end of the day, finishers weren’t just carrying medals. They walked away with bags packed with groceries and some even took home bigger prizes like microwaves, electric fans, washing machines, and luggage. The real prize, though, was written all over their faces: the kind of tired, happy smile that only comes from doing something fun with the people you love.
Puregold continues to show that community engagement isn’t limited to films or concerts. Through the Hakot Relay, the supermarket opens its doors to anyone who wants to experience the thrill of “shopping” in the most energetic way possible—running for it, laughing through it, and going home fuller in both pantry and heart.
In a time when so many things feel heavy, Puregold keeps creating spaces where fitness, friendship, and a little friendly grocery-grabbing can still feel light. Rain or shine, the runners came. And once again, everyone left panalo.
The Puregold CinePanalo Film Festival 2026 recently presented the 26 participating original films and their extraordinarily talented makers at a lively media conference held at Quantum Skyview in Gateway Mall 2, Araneta City.
Alongside seasoned directors and actors joining this year’s filmfest are stoked-up aspirants and brave auteurs seeking to make a name in the industry through a diverse mix of movie genres.
Hosted by TV personality Migs Almendras, the Puregold CinePanalo Film Festival mediacon served to bring excited festival participants within reach of their multi-generation audience. On stage, the artists spoke with passion about their projects while providing attendees with glimpses into this year’s films.
In attendance for the coming-of-age film “Apol of my Ai” were director Thop Nazareno as well as actors Zion Cruz and Rochelle Pangilinan.
Representing the fantastical “Beast” was producer Meg Bryan Bermudez, together with the film’s supporting cast of Candy Pangilinan, Karl Medina, Ruslan Jacob, and Dax Alejandro.
The quiet and moving drama “Mono No Aware” was represented at the event by director BC Amparado, producer Patricia Salic, as well as lead actor Juan Karlos Labajo.
The supernatural and proudly queer “Multwoh (Patay na Patay Sa’yo)” had director Rodina Singh in attendance alongside actors Sassa Gurl, Joao Constancia, Phi Palmos, Gaia Poly, and Inah Evans.
The otherworldly love story “Patay Gutom” had actors Khalil Ramos, Cris Villanueva, and Alwyn Uytingco joining co-directors Carl Joseph Papa and Ian Pangilinan.
The romantic comedy with a deadly twist “Stuck on You” saw Mikko Baldoza take the stage with lead stars Xyriel Manabat and River Joseph.
And last but not least, director Joseph Abello appeared to present “Wantawsan,” his ‘slice of life’ comedy with a twist of political dilemma.
Also in attendance for the event were the nineteen filmmakers participating in this year’s student shorts category. Hailing from all over the country, this new generation of cinematic voices are raring to leave a mark at this year’s upcoming festival.
“Every film in this year’s CinePanalo carries the passion of its creators,” says Ivy-Hayagan Piedad, festival chair of Puregold CinePanalo. “Giving these stories a platform where audiences can experience and celebrate them is our way of supporting Filipino artistry and contributing to the continued growth of Philippine cinema.”
PUREGOLD CINEPANALO FULL-LENGTH CATEGORY
“Apol of My Ai” Director: Thop Nazareno Starring: Zanjoe Marudo, Zion Cruz, and Rochelle Pangilinan
Logline: Bata lang si Apol pero binata na ang tingin niya sa kaniyang sarili. Masusubok ang kaniyang pagbibinata nang ma-inlove siya sa kaniyang choir teacher, at nang gumawa ang kaniyang tatay Poli ng isang desisyon na maglalayo sa kanilang loob. Kaya ba silang hilumin at muling paglapitin ng musika?
“Beast” Director: Lawrence Fajardo Starring: John Arcilla
Logline: After a final harvest forced upon him by the landlord, a farmer and his loyal carabao embark on a magical road trip to Manila, chasing the ghost of a niece the years stole from him.
“Mono No Aware” Director: BC Amparado Starring: Juan Karlos Labajo and Perry Dizon
Logline: In a quiet apartment in Japan, a Filipino kodokushi cleaner meets an elderly widower who asks him for one final favor before he dies. What begins as a promise becomes a quiet story of grief, family, and accepting life’s impermanence.
“Multwoh (Patay Na Patay Sa’yo)” Director: Rodina Singh Starring: Sassa Gurl and Joao Constancia
Logline: When a college queer dies suddenly in their dorm, they return as a ghost—not to seek revenge, but to say the one thing they never found the courage to say in life: “I love you.” A haunting, hilarious, and tender story about fear, desire, and the kind of love that refuses to die.
“Patay Gutom” Directors: Carl Papa and Ian Pangilinan Starring: Khalil Ramos, Ian Pangilinan, Agot Isidro, and Cris Villanueva
Logline: The story follows a grumpy shut-in whose third eye is accidentally opened after eating an offering meant for a charming but lonely ghost. Now bound together, they discover family secrets, shared heartaches, and a love that blurs the line between life and the afterlife.
“Stuck on You” Director: Mikko Baldoza Starring: Xyriel Manabat and River Joseph
Logline: A heartbroken manicurista accidentally takes on a hitman’s job, leading her to a deadly conspiracy where she must choose between saving her family or killing the man of her dreams.
“Wantawsan” Director: Joseph Abello Starring: Joross Gamboa, Rita Daniela, and Zion Cruz
Logline: A cash-strapped father receives money from the newly elected mayor he supported, but when he sets out to buy food for his son’s birthday that day, he’s thrust into a comical adventure that tests his wit and his values.
PUREGOLD CINEPANALO STUDENT SHORTS CATEGORY
SET A
“Starfish” Director: John Clite Apolinar Starring: VR Relosa, Nour Hooshmand, Jake Ulan, Floyd Tena, and Dads Valencia
Logline: Forced to return to his provincial hometown, a male sex worker confronts his estranged father, sister, and a town where oppression wears a more familiar face.
“Kun Hain, Bisan Diin. (Anywhere and Everywhere)” Director: Jomarie Reyes Starring: Pau Baluyan, Carla Zarcal, and Anton Nolasco
Logline: A young lawyer returns to Samar to look for her estranged activist mother before her wedding.
“Kanibal” Director: Michael Baylon Starring: Rowen Jean Ledesma, Roselle Lao, and Ma. Lourdes Maculada
Logline: Sa palengkeng hindi maiwasan ang pagbabago, kasabay nito na magbabago ang paniniwala at katawan ni Lea.
“Sa Mga Nagdaan at Lumipas” Director: Ezaldea Carla Fernandez Starring: Darelle Tiu, Aly Torres, and Karla Dipasupil
Logline: Ella, a queer archivist in mourning, reminisced about her lover by preserving a historical video documenting the first Pride March in the Philippines in 1994, in which they are both featured.
“Limlim” Director: Samantha Beatriz Acoja Palaje Starring: Zoey Madison Presentacion Lim and Angela Salga
Logline: A ten-year-old girl and her mother move into seclusion at an old chicken farm, where they are forced to confront their grief while starting a new life.
SET B
“Alumahan” Director: Christian Melvin M. Arejola Starring: Don Rishmond Cerbito, Zoey Madison Lim, and Jeremy Mayores
Logline: In a small provincial fishing town, 13-year-old Unyok, a grieving fish port helper bullied by his peers, seeks to belong in a violent youth gang and faces a brutal initiation rite.
“When Heaven Inched Towards Earth” Director: Vinh Marco Starring: André Miguel and Kaleb Ong
Logline: In a Catholic high school in Bulacan, a farm boy’s bond with a sacristan forces him to grapple with faith, shame, and the space between heaven and earth.
“No Mad is an Island” Director: Carl Geronimo Cast: Arjhay Mangulabnan and Vic Romano
Logline: In a vibrant fishing town, Matmat dreams of dancing like a fish, yet the world keeps casting nets around him.
“Tingi” Director: Rowan De Aro Starring: Jero Andrey Marcelino and Evangeline Argete Gigante
Logline: Inside a neighborhood sari-sari store where every transaction tells a story, a graduating student quietly saves every coin for college until an unexpected turn challenges the future he has carefully built.
“Ang Huling Banlaw ni Susan” Director: Hezekiah M. Estorque Starring: Jonalyn Mateo, Ian Laczi, Chayl Flores, and Jeffrey James
Logline: A Filipina labandera’s vivid fantasies slowly take over her reality, exposing the hidden cost of surviving in a broken system.
SET C
“Pulis Dunggab” Director: Maxine Dela Bajan Starring: Van Jordan Gacayan, Elj Seth Tababa, and Richel Ann Basiga
Logline: While playing his favorite game of Pulis Dunggab, 9-year-old Dongkoy stumbles into an encounter that transforms childhood make-believe into something all too real.
“The Sound of K” Director: Jay Gabriel A. Cañada Starring: Jay Gabriel A. Cañada
Logline: A young boy burdened by the fear of speaking discovers that finding his voice may require confronting the very sound he’s spent his life avoiding.
“Nakabinbin” Director: Carlo Gula Starring: Soliman V. Cruz
Logline: A widowed father must secure a death certificate to bury his daughter, only to learn that without proof she was ever born, the law leaves him no choice but to break it.
“Nang Matakasan ang Tagay” Director: Giancarlo Santiago Starring: Chino Alfonso and Jovic Gabriel Cardano
Logline: On the eve of his departure, a seaman drifts between a farewell drinking session with his friends and quiet moments with his son, until the tension between machismo and tenderness pushes him toward a reckoning he can no longer postpone.
SET D
“Teks Battle: Shoot Pati Pato!” Director: John Russel Capule Starring: Trisha Nicole Corpus, Kenneth Mendoza, Rhandylle Marius Obra, and Samantha Gleo
Logline: In a small barangay where a children’s game of teks reflects real power, Maya challenges Rod, the reigning champion turned tyrant, in a teks battle that could change the fate of their community.
“Kapag Tapos na ang Umpukan” Director: Justine Lee Estinor Starring: Oz Kenshin Rodas
Logline: A young man trapped between family obligation and personal ambition finds himself at a crossroads when the rituals of lambanog-making and a night of celebration force him to confront the courage he has long been stalling.
“12 Shots” Director: Minnesota Flores Starring: Nor Domingo, Kyrie Samodio, and Ethan King
Logline: In a dying Manila photo studio, a teenage apprentice inherits her mentor’s vintage camera and his penchant for the past—until a debt turns deadly, and the only mercy left is to walk the hours back to where it began.
“Bumtak Sara ti Nuangen (The Carabao’s Horns Have Cracked)” Director: Lloyd Pereira Starring: Belle Francisco and Riya Miranda
Logline: A young woman determined to find her mother is about to become their town’s first OFW, sending the townsfolk into a frenzy of over-the-top reactions.
“Miss Intrams” Director: Henri Marie C. Belimac Starring: Mariella Cuerpo, Mika Hamajo, and Diana Palma
Logline: A queer transmasc college student enters the campus Miss Intramurals pageant not to win, but to understand: is this who she is? Or is this the farewell to who she was?
The Puregold CinePanalo Film Festival runs from September 23 to October 4 at Gateway Cineplex 18, TriNoma, Fairview Terraces, Ayala Malls Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!
Tickets are priced at ₱250 regular and ₱200 discounted, while a ₱2,000 festival pass gives moviegoers a way to take on the entire lineup. PWDs, senior citizens, students, national athletes and Aling Puring and Perks cardholders qualify for discounted tickets.
Festival passes will be available at the Gateway Cineplex 18 beginning September 22, and also TriNoma starting September 23.
The Puregold CinePanalo Film Festival 2026 is sponsored by Alaska, Angel, Argentina, Ariel, Bingo, Birch Tree Fortified, Bear Brand, C2, Century Tuna, Champion, Chuckie, Coca-Cola, Colgate, Cream Silk, Datu Puti, Downy, GoodNom Fresh, Great Taste, Del Monte, Jack ‘N Jill, Knorr, Lucky Me!, Maggi, Magnolia Real Mayonnaise, Milo, Monde, MY San, Nestea, Nissin, Nivea, Palmolive Naturals, Pantene, Purefoods, Rebisco, Royal, Safeguard, Sprite, Surf, Wilkins, and Zonrox.
Filipino stars, directors, and producers joined forces as the seven official full-length entries of the Puregold CinePanalo Film Festival were unveiled together with the media and public at the Gateway Mall 2. What started as a launch event felt more like a family reunion of creatives ready to share stories that matter.
This year’s festival runs from September 23 to October 4, and it’s expanding its number of cinemas in a big way. You’ll find the films not just at Gateway Cineplex 18, but also at Trinoma, Fairview Terraces, Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay, and Market! Market! More screens mean more chances for audiences across Metro Manila to experience these films on the big screen.
The lineup itself is wonderfully diverse. There’s Thop Nazareno’s coming-of-age story Apol of My Ai, with Zion Cruz and Rochelle Pangilinan. Lawrence Fajardo’s fantasy Beast brings John Arcilla (currently in the US) and a strong supporting cast including Candy Pangilinan. BC Amparado’s drama Mono No Aware stars Juan Karlos Labajo alongside veteran Perry Dizon. Rodina Singh’s supernatural queer film Multwoh (Patay na Patay Sa’yo) features Sassa Gurl, Joao Constancia, and others. Carl Joseph Papa and Ian Pangilinan’s otherworldly love story Patay Gutom has Khalil Ramos and more. Mikko Baldoza’s romantic comedy with a deadly twist, Stuck on You, pairs Xyriel Manabat and River Joseph. And Joseph Abello’s slice-of-life comedy Wantawsan rounds it out with its political dilemma at the center.
Alongside these seven features, 19 student filmmakers from different parts of the country will screen their short films, bringing fresh voices and perspectives that prove the next generation is already here.
What makes Puregold CinePanalo truly special is how it supports Filipino stars and filmmakers. This isn’t just another festival that screens finished work. Puregold hands out substantial production grants of Php 5 million for each full-length film so directors can actually bring their vision to life without the usual crushing financial pressure. That kind of backing is rare, and it’s why established names and rising talents alike are showing up, plus Php 200,000 each for the student short films category.
Puregold is giving these filmmakers real resources, real cinema platforms, and real visibility. In many ways, it’s become a game-changer: a company that’s deliberately shining a light on talent so they can chase bigger dreams, not just locally but potentially on the international stage.
And the best part for audiences? The prices are incredibly reasonable. Regular tickets are only ₱250. Discounted tickets go for ₱200 for students, senior citizens, PWDs, national athletes, and Puregold cardholders. There’s even a festival pass for ₱2,000 that lets you catch every full-length film and the student short sets. At a time when going to the movies can feel expensive, Puregold is making quality Filipino cinema accessible.
Puregold CinePanalo 2026 is a must-see. Every film in this lineup carries the kind of heart, craft, and originality that suggests these filmmakers have the potential to be recognized not only across the Philippines but overseas as well. When a supermarket chain steps up like this, funding dreams, expanding screens, and keeping tickets affordable, it changes the game for Filipino cinema.
So mark your calendars. From September 23 to October 4, treat yourself to these stories. Support the filmmakers who are pouring everything into their work. Because when Puregold opens the door this wide, the whole industry gets a little brighter.
JUST IN: Puregold CinePanalo 2026 has announced its official Top 7 finalists for its full-length category. Each of these entries will receive ₱5 million, the highest production grant in Philippine film festival history.
Seven films. Seven wildly different stories. Each with a cast that brings together some of the biggest names and most exciting new faces in Philippine entertainment.
The Puregold CinePanalo Film Festival 2026 is gearing up for its most spectacular edition yet, with John Arcilla, Zanjoe Marudo, Xyriel Manabat, Khalil Ramos, Agot Isidro, Joross Gamboa, Rochelle Pangilinan, juan karlos, Sassa Gurl, Ian Pangilinan, Rita Daniela, and more in the lead for its seven full-length films.
From ghosts and hitmen to magical road trips, first love, and complicated families, this year’s lineup features a constellation of stars in roles disparate from audiences’ expectations.
“This year’s seven full-length films show that Filipino stories can be both deeply meaningful and compelling to a wide audience,” said Festival Chair and Puregold Senior Marketing Manager Ivy Hayagan-Piedad. “We hope to give these audiences films that not only entertain but also resonate with the experiences, values, and dreams that make us proudly Filipino.”
ZANJOE MARUDO, ROCHELLE PANGILINAN AND ZION CRUZ FIND MUSIC AND FAMILY IN “APOL OF MY AI”
Zanjoe Marudo and Rochelle Pangilinan lead Thop Nazareno’s “Apol of My Ai,” which introduces young actor Zion Cruz.
The film follows Apol, a boy teetering on the threshold to manhood. His growing feelings for his choir teacher and a painful decision by his father, Poli, strain their relationship, leaving music as a way to restore their bond.
Mads Nicolas, Kat Galang and Jacob Kawagdan also star.
JOHN ARCILLA GOES ON A MAGICAL JOURNEY WITH A CARABAO IN “BEAST”
Internationally acclaimed actor John Arcilla takes an unusual road trip in Lawrence Fajardo’s “Beast.”
Arcilla plays Lolo Omeng, an aging farmer who sets out for Manila with his loyal carabao, Pepe, played by rising actor Ruslan Jacob. What begins with a final harvest turns into a magical journey driven by the lingering memory of Lolo Omeng’s niece.
Candy Pangilinan, Karl Medina, XY Martillo, Raul Morit, Dax Alejandro, Onyl Torres, Marvin Yap, John Arceo, Neil Tolentino, Jemuel Satumba, and Sol Samodio complete the ensemble.
XYRIEL MANABAT BECOMES AN ACCIDENTAL HITMAN IN “STUCK ON YOU”
One of the lineup’s wildest premises belongs to Mikko Baldoza’s “Stuck on You,” starring Xyriel Manabat and River Joseph.
Manabat plays a heartbroken manicurista who accidentally accepts a hitman’s job, plunging her into a conspiracy where saving her family could mean killing the man of her dreams.
Roger Naldo, Bob Jbeili, Bombi Plata, Viggo Franco, JM Salvado, Joel Saracho and Renzie Aguilar also star.
KHALIL RAMOS AND IAN PANGILINAN CROSS THE LINE BETWEEN LIFE AND DEATH IN “PATAY GUTOM”
A grumpy shut-in eating something he shouldn’t sets off the supernatural story of “Patay Gutom,” from Carl Joseph E. Papa and Ian Pangilinan.
Khalil Ramos and Ian Pangilinan are cast in the lead alongside Agot Isidro and Cris Villanueva. After accidentally eating an offering intended for a charming ghost, the shut-in suddenly acquires a third eye.
What follows is an unlikely relationship shaped by family secrets, heartbreak, and a connection that straddles the realms of the living and the dead.
JUAN KARLOS AND PERRY DIZON CONFRONT MORTALITY IN JAPAN IN “MONO NO AWARE”
Singer-songwriter juan karlos takes on a dramatic role opposite veteran actor Perry Dizon in BC Amparado’s “Mono No Aware.”
Set in Japan, the film follows a Filipino kodokushi cleaner who meets an elderly widower living alone. When the old man asks for one final favor before he dies, their encounter becomes an intimate story about grief, family, and accepting life’s impermanence.
Momoko Kobayashi joins Paolo O’Hara, Kentarou Furuyama, Aika Higashimori, Kaname Nagamori, and Tadashi Watanabe in the cast.
SASSA GURL AND JOAO CONSTANCIA PROVE LOVE CAN TRANSCEND DEATH IN “MULTWOH”
What if you died before you could tell someone you loved them?
This question powers Rodina Singh’s “Multwoh (Patay na Patay sa ‘Yo),” starring Sassa Gurl and Joao Constancia.
A college queer suddenly dies in their dorm and returns as a ghost—not for revenge, but for unfinished romantic business: finally saying “I love you.”
The sprawling ensemble includes John Lapus, Iyah Mina, Phi Palmos, Mae Paner, Buboy Villar, Pipay, Gaia Poly, Yani Villarosa, Migs Almendras, Kaladkaren, Inah Evans, Christian Antolin, Lui Manansala, Sofia Trazona, Arman Salon, Chino Liu, Tart Carlos and Eric Fructuoso.
JOROSS GAMBOA GETS ₱1,000—AND A MORAL DILEMMA—IN “WANTAWSAN”
A simple birthday errand spirals into something much bigger in Joseph Abello’s “Wantawsan.”
Joross Gamboa plays a struggling father who receives cash from the newly elected mayor he supported. Planning to use it to buy food for his son’s birthday, he sets out on an errand that becomes a comic test of his values, resourcefulness, and wit.
Zion Cruz, Rita Daniela and Alwyn Uytingco join Joross in the lead cast.
Together, the seven movies make CinePanalo 2026 a showcase not only of Filipino stories but of performers taking chances—from established stars tackling unexpected characters to emerging actors stepping into major roles.
“We are happy that Puregold CinePanalo has become a festival that today’s brightest actors want to take part in,” Hayagan-Piedad said. “It gives them the opportunity to be part of quality stories with heart and purpose.”
Puregold CinePanalo Film Festival 2026 runs September 23 to October 4 at Gateway Cineplex 18, Trinoma, Fairview Terraces, Feliz, Ayala Malls Circuit, Ayala Malls Manila Bay and Market! Market!
Tickets are priced at ₱250 regular and ₱200 discounted, while a ₱2,000 festival pass gives moviegoers another way to take on the entire lineup. PWDs, senior citizens, students, national athletes and Aling Puring and Perks cardholders qualify for discounted tickets.
Festival passes will be available at the Gateway Cineplex 18 beginning September 22, and then all participating malls starting September 23.
Seven movies are coming. The stars are ready. And this September, their Panalo stories finally hit the big screen.
For playwrights dreaming of seeing their masterworks on stage, Puregold Teatro Panalo may be their portal to the world of theatre.
Puregold Teatro Panalo is now searching for original one-act plays and musicals from which selected entries will be professionally staged for its inaugural festival in 2027. Apart from featuring new work, the festival could propel these select few into full-length productions.
Raring to submit a script? Here are six things you need to know.
1. ANY GENRE, STYLE OR THEME IS WELCOME
Puregold Teatro Panalo is open to amateur and professional playwrights aged 18 and above.
Potential applicants have plenty of room to experiment. Entries may explore any genre, style or theme—from comedy and drama to experimental work and musical theater. Scripts may also be written in English or any Filipino language, although entries in regional languages must come with an English translation.
The goal is simple: cast the widest possible net for stories that reflect the diversity of Filipino experiences and voices.
2. ONLY 12 WORKS WILL MAKE IT TO THE STAGE
Competition will be tight.
From all submissions, the festival’s Selection Committee will choose just 12 works for the official lineup: eight straight plays and four musicals.
All 12 will receive full production support and will be staged during the Puregold Teatro Panalo festival, which is set to run sometime between February and March 2027. The official venue will be announced separately.
For the select playwrights, this means their scripts will actually be brought to life before an audience.
3. AI-GENERATED WRITING IS OUT
Puregold Teatro Panalo is drawing the line at Artificial Intelligence: the creative work must come from the playwright.
The use of AI-generated plot, characters, structure, scenes, dialogue, lyrics, and other major creative elements is prohibited.
AI may be utilized for non-creative assistance such as general research, fact-checking, organization, formatting and proofreading. But human authorship is strictly required for the script.
4. EACH SELECTED PLAYWRIGHT GETS ₱100,000
Funding goes with bragging rights.
Each of the 12 chosen playwrights will receive a ₱100,000 fee for their work. Production costs for the festival run, including the professional fees of the cast and crew, will be shouldered by the festival. They may recommend a director for their production, but festival organizers will have the final say.
5. PLAYWRIGHTS RETAIN OWNERSHIP OF THEIR WORKS
Playwrights will retain ownership of their submitted works while granting Wishbone Collective the right to stage and produce them under the festival’s terms.
The relationship could also extend well beyond the festival. Wishbone Collective reserves the right to further develop and stage selected works as full-length theatrical productions for up to five years after the festival run.
This opens an intriguing possibility: a one-act play debuting at Teatro Panalo could eventually return as a bigger, fully developed production.
6. THE DEADLINE IS 11:59 PM 0N SEPTEMBER 11
Applications are being accepted online, with each playwright allowed to submit up to two entries. However, only one work from each applicant may ultimately be selected.
Playwrights can submit their applications here: https://forms.gle/FxqLrDzivaqNwDx56. The complete festival mechanics are also available in the application form.
For Filipino playwrights sitting on an unfinished draft—or perhaps an idea they’ve been waiting for an excuse to finally write—Puregold Teatro Panalo offers not just a competition but an actual path from page to stage.
And for 12 playwrights, that one-act script may just be the beginning.
SB19’s historic appearance at Lollapalooza has sparked overwhelming excitement among Filipino fans, with all 300 slots for Puregold’s A’Tin A’Tin Lang watch party filling up in less than 30 minutes.
The rapid sellout underscores the anticipation surrounding the P-pop group’s milestone performance as the first Filipino act ever to perform at the world-famous music festival.
Set to be held at Puregold Qi Central, the watch party will give lucky attendees a one-of-a-kind late-night viewing experience inside a Puregold store, surrounded by fellow A’Tins.
Fresh from headlining a sold-out Araneta Coliseum during Puregold’s OPM Con Generations 2026, SB19 is now set to make history at Lollapalooza. The group will perform on the festival’s opening day alongside an international lineup that includes 5 Seconds of Summer, sombr, Audrey Hobert, and Lorde.
Fans attending the A’Tin A’Tin Lang watch party will watch the performance via livestream direct from Chicago’s Grant Park. With SB19’s set scheduled for 4 a.m. Philippine time, Puregold Qi Central will transform into the ultimate overnight gathering place for fans cheering on the P-pop supergroup as they represent the Philippines on one of the world’s biggest music festival stages.
For Puregold Senior Marketing Manager Ivy Hayagan-Piedad, the watch party reflects the retailer’s continued commitment to championing original Pinoy music.
“At Puregold, we take pride in championing Filipino talent and celebrating every milestone that brings our country closer to the global stage,” Hayagan-Piedad said. “SB19’s historic achievement as the first Filipino act to perform at Lollapalooza is more than a win for the group—it is a proud moment for the entire nation and for every Filipino artist striving to share their craft. We’re very happy to mount this watch party, and see Puregold Qi Central filled with the pride and unwavering support as we cheer on SB19 and continue to stand behind all Filipino artists who are raising the Philippine flag to the world.”
For updates, like @puregold.shopping on Facebook, subscribe to the Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
Puregold’s OPM Con Generations 2026 delivered Original Pilipino Music’s biggest and boldest celebration yet, thrilling a capacity crowd at the Big Dome.
Held on July 11 at the Araneta Coliseum, the concert once again proved Puregold’s unmatched ability to bring together the country’s most sensational OPM artists. Tickets sold out in just two days, capping weeks of eager anticipation.
The event united established OPM icons with a strong roster of emerging artists, creating a landmark gathering that celebrated the evolution of Filipino music across generations. With thousands of fans filling the iconic venue, the night became a powerful tribute to the artists, songs, and communities that continue to shape OPM.
“The Big Dome has long been a home to some of OPM’s most iconic acts and unforgettable performances,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Seeing it come alive once again for Filipino music is something Puregold will always be proud of. OPM has the power to bring generations together, and we are deeply grateful to the artists, fans, communities, partners, and everyone who helped make this a historic moment for Original Pilipino Music.”
Headlined by SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA, OPM Con Generations 2026 showcased the full spectrum of modern OPM — from P-pop, folk-pop, and alternative to hip-hop and contemporary pop.
The unmistakable sense of community that defines OPM Con was palpable throughout the evening. Families, friends, and fandoms stood side by side, united by their love for Filipino music. Deafening cheers, heartfelt sing-alongs, and thunderous applause filled the arena from the opening act to the final encore.
The overwhelming turnout underscored the growing enthusiasm for Filipino music and OPM’s enduring place in Pinoy culture. With three successful editions behind it, Puregold OPM Con continues to grow alongside the industry it proudly supports, serving as one of the country’s premier platforms for uniting artists, fans, and music lovers.
As Filipino music evolves, Puregold remains committed to creating memorable experiences that keep this cultural connection strong.
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on You Tube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
One oxytocin-fueled night, powerhouse OPM acts, and thousands of fans—all these await concertgoers at Puregold OPM Con Generations 2026, the sold-out music event that’s touted to be one of the country’s biggest and loudest celebrations of Original Pilipino Music.
With Puregold’s OPM Con Generations 2026 fast approaching, fans prepare themselves for a night of celebrating Filipino music and talent.
Returning to the Smart Araneta Coliseum on July 11, this year’s edition raises the bar with its most diverse lineup yet, bringing together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA in one spectacular show.
From P-pop and hip-hop to folk-pop and rock, the talents in this year’s concert showcase the many sounds shaping today’s OPM landscape. If you’re among the lucky fans who have secured tickets, here are five tips to help you make the most of your OPM Con experience.
Concert-goers and even non-ticket holders can visit the Negosyo Fan Zone at the second floor of Puregold Cubao, for handmade and custom fan merchandise, and interactive activities.
Stay hydrated and fuel your energy. Concerts can test your endurance, especially with a packed lineup. To sustain your energy throughout the show, remember to drink plenty of water and eat a full meal before entering the venue. Kindly note that reusable tumblers, drinks, and food are not permitted inside.
Arrive early—and explore the venue. As with any major concert, expect long lines for security checks and venue entry, especially as showtime approaches. Showing up two to three hours before the concert gives you enough time to clear security, find your seat, and explore the exciting brand booths in the vicinity before the show begins.
Before heading to Puregold OPM Con Generations 2026, fans can check out the Negosyo Fan Zone as a fun way to commemorate one of the most highly-anticipated events in the local music scene.
While in the area, make time to visit the Negosyo Fan Zone located at the second floor of Puregold Cubao, where several local businesses will be offering handmade and custom fan merchandise. The fan zone will also hold fun interactive activities, perfect for commemorating the concert or supporting your favorite OPM artists. Best of all, it’s open to everyone, whether or not you have a concert ticket.
Dress for an all-night concert marathon. Prioritize comfort, as you’ll be singing, dancing, and cheering for hours. Wear breathable clothing and comfort
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
A star-studded lineup—SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA—is set to dazzle multitudes of fans that snagged tickets to Puregold’s sold-out OPM Con Generations 2026. And with globally recognized P-pop acts, celebrated bands, and hip-hop hitmakers awaiting excited concert goers, the Araneta Coliseum is primed for a full house just a week before the July 11 show.
“This year’s lineup captures where OPM is today: diverse, evolving, and resonating with different generations of fans,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Puregold OPM Con Generations 2026 uplifts a craft we proudly call ‘sariling atin’, built by passionate artists and loyal fans. When more people discover and appreciate OPM, more artists are empowered to create, and our entire nation moves forward together. That’s another side of what panalo means to us.”
The sold-out crowd is hardly surprising. This year’s featured performers have amassed billions of streams, earned prestigious awards, built impassioned fandoms, and carried OPM to audiences both in the Philippines and abroad. Bringing together artists that span different generations and genres, Puregold OPM Con Generations 2026 celebrates the remarkable breadth of today’s Filipino music scene.
With their high-energy performances and globally recognized sound, SB19 takes center stage at Puregold OPM Con Generations 2026.
At the forefront is SB19, the five-member P-pop powerhouse whose influence extends well beyond Philippine shores. The group made history as the first Southeast Asian act to receive a nomination at the Billboard Music Awards and has continued to expand its global reach with hits such as “GENTO,” “MAPA,” and “DAM.” Backed by its fiercely dedicated fandom, A’TIN, SB19 has become one of the biggest names behind the rise of modern Filipino pop.
Ben&Ben adds its unmistakable folk-pop sound to this year’s Puregold OPM Con Generations.
Joining them is Ben&Ben, the acclaimed folk-pop band whose emotionally resonant songwriting has made them a fixture on playlists for years. Songs including “Kathang Isip,” “Leaves,” “Maybe the Night,” and “Araw-Araw” have become staples for audiences across ages, earning for the nine-piece collective a reputation as one of the country’s most celebrated and widely streamed bands.
Alamat brings its uniquely Filipino take on P-pop to Puregold OPM Con Generations 2026Flow G takes part in this year’s powerhouse lineup, bringing the energy and lyricism that have earned him widespread recognition in local hip-hop.
Representing another dimension of P-pop is Alamat, a group that has built its identity around Pinoy culture. By incorporating local languages, indigenous influences, and regional traditions into their work, Alamat has distinguished itself within the genre while cultivating a devoted group of supporters called Magiliw. Tracks such as “Maharani” and “Dagundong” highlight the group’s distinctive way of weaving the country’s cultural diversity into contemporary pop.
Skusta Clee brings his string of hit songs to this year’s Puregold OPM Con Generations as one of Filipino hip-hop’s biggest names.
No contemporary OPM event is complete without a strong hip-hop presence, and this year’s OPM Con delivers exactly that through Flow G and Skusta Clee. Both artists first gained prominence as members of Ex Battalion before building successful solo careers. Flow G has become one of the country’s biggest rap artists, earning major accolades including Wish Artist of the Year and Spotify KALYE Artist of the Year, while songs such as “Rapstar” and “Praning” have become fan favorites. Skusta Clee, meanwhile, has built a loyal following through hits including “Zebbiana” and “Dance With You,” making him one of the most recognizable figures in the local urban music scene.
Alternative pop-rock band SunKissed Lola joins the concert lineup with songs that have become favorites among OPM listeners nationwide.
For those who enjoy feel-good anthems, SunKissed Lola brings its signature blend of alternative pop-rock to the Puregold OPM Con Generations stage. The band’s breakout hit “Pasilyo” became one of the country’s biggest OPM songs in recent years, while follow-up releases such as “Makalimutan Ka” and “White Toyota” further showcased the band’s gift for heartfelt, relatable songwriting. SunKissed Lola’s music has since become a staple on playlists for listeners looking for heartfelt, easygoing OPM.
Puregold OPM Con Generations 2026 welcomes G22, the “Female Alphas of P-pop,” with their powerful vocals and electrifying performances.
Completing the concert lineup are three P-pop girl groups representing various stages of the genre’s ongoing evolution. G22, widely known as “P-pop’s Female Alphas,” has earned praise for their commanding vocals and dynamic live performances. KAIA continues to build its reputation through polished performances and empowering releases that have steadily grown its fanbase. Making one of its biggest appearances yet is XONARA, the first girl group launched under 1Z Entertainment, offering concertgoers a glimpse of P-pop’s next generation.
KAIA continues its rise in P-pop as it takes the spotlight at Puregold OPM Con Generations 2026.
Every artist on this year’s bill has followed a different path to success, but all have earned a place on playlists, the charts, live stages, and in the hearts of Filipinos. Together, they reflect the depth and diversity of today’s OPM scene, bringing generations of listeners, musical styles, and fan communities into one celebration of OPM. It’s this unique mix that has made Puregold OPM Con Generations 2026 one of the year’s most anticipated concerts.
Making one of its biggest appearances yet is XONARA, the first girl group introduced by 1Z Entertainment and one of P-pop’s newest acts to watch.
With every seat and ticket already taken, the countdown now turns to the performances themselves. On July 11, watch this powerhouse roster perform before thousands of fans at the sold-out Araneta Coliseum, giving attendees the rare opportunity to experience all nine acts together in a single evening.
Excitement for Puregold’s OPM Con Generations surged on June 12 as a huge turnout of fans marked ticket selling’s opening day at participating Puregold stores nationwide.
Slated on July 11 at the Smart Araneta Coliseum, OPM Con Generations has consistently shaped up to be a much-anticipated annual music event. Now on its third year, OPM Con will feature SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, Sunkissed Lola, G22, KAIA, and Xonara, bringing together a diverse mix of artists and genres that continue to define the Philippines’ music scene.
Participating Puregold stores included branches in Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, QC; Cubao, QC; Fairview Terraces, QC; Tayuman, Manila; Parañaque; Kalentong, Manila; Cainta, Rizal; and San Pedro, Laguna.
Among the first to secure a ticket was Beverly Jane, an A’TIN who camped out at Puregold QI Central with fellow fans the night before ticket selling’s opening day.
“Super excited na for the concert kasi pinila talaga namin ito. Nandito na kami since 7 last night,” she shared. Despite the long wait, she noted that attendees were well taken care of, with food, drinks, and a well-ventilated waiting area for those in line. Expressing her appreciation for Puregold’s continued support of Filipino music, Beverly said, “Thank you so much sa Puregold dahil malaking platform ito para sa OPM at sobrang supportive nito hindi lang sa SB19 kundi sa buong P-pop community.”
The opening day of ticket sales showcased the spirit and broad appeal of Puregold’s OPM Con Generations. Fans from different generations were drawn by a lineup that resonates with a wide range of musical tastes and backgrounds. Over the years, OPM Con served as a platform that brings together artists, audiences, and fandoms in a celebration of Filipino talent and the communities built around it.
At age 62, Suzette Santiago proudly counts herself among SB19’s fans. An avid supporter of the group since 2024, she shared how fangirling over the P-pop group and attending events like OPM Con Generations continue to make her feel young.
“Whenever I listen to their music, may message talaga, and that’s what draws me to them,” she said. “It’s so nice that Puregold is doing this because it’s really encouraging to see our OPM music and industry continue to rise. Hopefully tuloy-tuloy lang because I really enjoy going to these events.”
Meanwhile, Arnel Lamber, who also came the night before to secure his place in the queue, said he was thankful for initiatives that give fans the opportunity to see their favorite artists live. On top of his regular grocery purchases, he was able to secure a ticket to OPM Con Generations and now looks forward to attending the concert.
“Thankful ako sa Puregold kasi nakaka-experience kami ng ganito. Kahit puyat, okay lang kasi masaya naman,” he said.
Puregold likewise expressed its appreciation for the enthusiastic turnout on opening day. “The response we’ve seen so far has been overwhelming,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “It’s remarkable to see so many customers excited not only about the concert, but also about being part of the experience through Puregold. We eagerly welcome even more concert goers as ticket-selling continues.”
For many customers, the chance to snag sought-after concert tickets alongside their Puregold purchases makes the experience even more rewarding. And as the concert draws near, anticipation continues to build up for what promises to be an unforgettable night of Filipino music and live entertainment.
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
The countdown to Puregold’s OPM Con Generations is officially on! As OPM fans gear up for a night headlined by some of today’s brightest talents in Original Pinoy Music, Puregold is launching its signature ticket redemption activities on June 12, giving customers the chance to secure free concert tickets through their grocery purchases.
Happening on July 11 at the Araneta Coliseum, OPM Con Generations will bring together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonara for an epic night of retailtainment, the third of Puregold’s much-celebrated annual music event.
From June 12 onwards, Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt purchases made at participating Puregold stores.
“Every year, we look forward to seeing the excitement that OPM Con brings to our customers,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club, Inc. “We know that OPM is more than just music for many Filipinos—it is part of our identity, woven into our memories, milestones, and everyday lives.”
According to Hayagan-Piedad, what makes this experience special is that it starts long before the concert itself. “Through our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them.”
To avail of tickets, customers with an active Aling Puring or Perks membership must first secure a queueing number for their preferred ticket tier before shopping. The queueing number confirms availability for a specific section and reserves the member’s slot for that ticket category. After completing their purchase, members may proceed to the ticket redemption booth and present their Aling Puring or Perks card, queueing number, and official receipt to claim their concert ticket.
The required minimum single-receipt purchase amounts for each ticket category are as follows:
Each qualified transaction entitles a member to one concert ticket, with a maximum of two tickets per member throughout the ticketing period. If a member makes more than two qualified transactions, only the two transactions with the highest purchase amounts will be honored. For VIP Standing and Patron tickets, cash-in to P-Wallet account will be allowed as proof of purchase to redeem a ticket.
Concert tickets are non-transferable and are not intended for resale. Puregold reserves the right to cancel tickets or refuse entry to holders of tickets obtained through unauthorized channels.
Minors attending the concert must be accompanied by an adult ticketholder. A waiver must also be accomplished upon entry to the venue.
Tickets for OPM Con Generations may be redeemed across participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Parañaque; Kalentong, San Andres, Manila; Q. Plaza, Cainta, Rizal; and San Pedro, Laguna.
For customers in the provinces, Puregold is rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila and even outside the Philippines, the opportunity to sign up and avail of tickets while supplies last.
With ticket inventory expected to move quickly across all tiers, customers are encouraged to visit participating stores early and secure their preferred sections while available.
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
Original Pinoy Music (OPM) has long been the language—across generations—of Filipino sentiments, memories, and identity. On July 11, Puregold’s profound connection to OPM takes center stage at the Araneta Coliseum as it mounts a concert that is bigger, louder, and prouder than ever.
More than just a grand music production, Puregold’s OPM Con has evolved into the company’s signature retailtainment platform, reinforcing its role as a pioneer in merging retail, entertainment, and Pinoy fan culture in epic events. Through the years, Filipinos found their voices in music—in songs they grew up with, lyrics they quote online, anthems they scream during concerts, and fandoms that become families, built around artists they love.
After Puregold’s two straight years of sold-out concert crowds and viral fan moments—and amid nationwide anticipation—the much-celebrated music event of the year returns. Dubbed “OPM Con Generations,” it is set to gather today’s biggest talents for a night that revels in the evolving sound of Filipino music, and the communities that have formed around it.
To begin with, acclaimed folk-pop Ben&Ben and rising P-Pop group Alamat will charm the audience not only as performers, but also as two of Puregold’s newest brand ambassadors—a major moment for the devoted fan communities they proudly call “Liwanag” and “Magiliw.”
This year’s lineup is the concert’s strongest yet, featuring the most sought-after names shaping the local music landscape, led by P-Pop kings SB19, rap heavyweight Flow G, crowd-favorite rapper Skusta Clee, well-loved rock band SunKissed Lola, and breakout all-female P-Pop acts G22, KAIA, and Xonara.
From arena-shaking P-pop performances and rap anthems to emotional sing-alongs and viral chart-toppers, “OPM Con Generations” promises an unforgettable celebration of Filipino music across genres, generations, and fandoms.
Since launching in 2024, OPM Con has quickly become one of the country’s most anticipated live music events, sparking nationwide fan frenzy through Puregold’s signature ticket redemption mechanics, where grocery shopping transforms into a full-scale fan experience.
“Music has a unique way of bringing people together, no matter the generation or genre,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”
Ticket-selling for OPM Con Generations officially begins on June 12 across 12 participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.
Aling Puring and Perks members may redeem free concert tickets through qualified single-receipt grocery purchases made at participating stores. Ticket tiers include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500, and Obstructed Upper Box and Obstructed General Admission for P1,500.
For customers in the provinces, Puregold is also rolling out a limited Regional Fan Pass initiative, giving more fans outside Metro Manila the opportunity to sign up and avail of tickets while supplies last.
For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
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