Tag: Puregold Philippines

  • Puregold Reinvents the Fun Run with Epic Hakot Relay

    Puregold Reinvents the Fun Run with Epic Hakot Relay

    Puregold Price Club, Inc. President Vincent Co led the first wave of runners at the first-ever Puregold Hakot Relay Run. (Photo Credit to Running Photographers)

    Puregold recently transformed a fun Filipino activity into a large-scale community engagement platform with the launch of the Puregold Hakot Relay Run at Burnham Green Park in Luneta.

    Held on November 22, the event prompted a strong turnout with participants numbering in the thousands, demonstrating the retailer’s continued focus on community-building initiatives that are aligned with its long-term brand and customer growth strategy.

    Puregold recently combined sports, energy, music, and fun, and turned it into a large-scale community engagement platform with the launch of the Puregold Hakot Relay Run at Burnham Green Park in Luneta.

    Blending fitness, entertainment, and Puregold’s iconic “hakot” experience, the three-kilometer relay introduced an innovative twist to the traditional fun run format. Teams of three joined the race not for speed but for strategy, competing in a hakot segment wherein runners grabbed grocery items and filled their sling bags before tagging the next team member. The ensuing scenario was a vibrant and adrenaline-filled activity that brought families, barkadas, and communities together in a uniquely Puregold way.

    At the Puregold Hakot Relay Run, Puregold staged a Sunset Concert featuring P-Pop performers KAIA (Charice, Angela, Alexa, Sophia, and Charlotte).
    Pinoy Big Brother (PBB) big winner duo BREKA (Brent Manalo and Mika Salamanca) grace the stage at the Sunset Concert of Puregold’s Hakot Relay Run.

    Puregold also staged a Sunset Concert at the venue, where OPM and P-Pop performers such as KAIA, G22, Press Hit Play, and the duo BREKA (Brent Manalo and Mika Salamanca) filled the park with live music and turned the relay into an afternoon celebration for families and fans alike.

    P-Pop female alphas, AJ, Alfea, and Jaz of G22 hype up the crowd at Puregold Hakot Relay Run
    Filipino boy band Press Hit Play (CHRLS, Yuuki, JP, and Sev) perform at the Sunset Concert during the Puregold Hakot Relay Run

    All participating runners were winners as they took home a Puregold Hakot Relay Finisher’s Medal, an official race singlet, and a grocery sling bag, made exclusively for this inaugural event.

    The Puregold Hakot Relay Run is reflective of the company’s broader goal to uplift Filipino communities and celebrate everyday wins.

    Puregold President Vincent Co, who led the first wave of runners, said, “Wins come in many forms. This is a new one for us, as Puregold tries to create moments where families, friends, and communities can connect. This Hakot Relay Run gave us a chance to do exactly that.”

    The tremendous success of Puregold’s first-of-its-kind relay affirms the potential of more creative, community-driven initiatives to strengthen brand affinity while deepening customer loyalty.

    Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter and @puregoldph on TikTok.

  • From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    Photos courtesy of Puregold

    The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of sold-out crowd and a star- studded lineup of today’s biggest OPM acts-BINI, Flow G, thousands of music fans came together on July 5 for Puregold’s OPM Con 2025 With a G22, KAIA, SB19, Skusta Clee, and Sunkissed Lola-the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

    “We’ve always believed that our connection with our shoppers goes beyond the checkout counter.” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

    From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

    The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

    Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

    From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

    Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

  • Puregold OPM Con 2025: A Celebration of Filipino Music and the Vision of Vincent Co

    Puregold OPM Con 2025: A Celebration of Filipino Music and the Vision of Vincent Co

    The Philippine concert scene is buzzing with excitement as they prepare to storm the Philippine Arena on July 5, 2025, with Puregold OPM Con 2025. This isn’t just a concert; it’s a cultural milestone. It’s the biggest Original Pilipino Music (OPM) concert of the year, with a galaxy of the country’s best stars and up-and-coming artists.

    The concert features emerging musicians like G22 and KAIA, as well as P-pop stars SB19 and BINI, rap stalwarts Flow G and Skusta Clee, and SunKissed Lola’s soulful vibe.

    Fans from as far away as Singapore, Taiwan, the United Arab Emirates, and other nearby countries are booking flights to witness this historic event, and the excitement is electric due to multiple trending topics about the event on X, sold-out ticket drives at Puregold stores, and trending music videos that have received millions of hits. With 30,000 people expected to fill the iconic venue, the atmosphere is sure to be nothing short of euphoric, with every seat pulsing with the combined energy of the fans united by their love of Filipino music.

    OPM Con 2025 has been a topic of discussion for months. To purchase tickets, customers have been waiting in line at Puregold locations across the nation. By using their Aling Puring or Perks cards to shop, loyal customers could earn their way into the concert. This is a novel way to sell tickets that allows ordinary Filipinos to attend. The event was so popular that all of the tickets were sold out in a single day during the last ticket drop at Puregold Cubao on June 28.

    Puregold’s President, Vincent Co

    Puregold is at the center of this cultural trend. It began as a chain of grocery stores but has since become a supporter of Filipino art. OPM Con 2025 is more than just a concert; it’s a strong statement of Puregold’s commitment to making the OPM scene better. This is very important to the company’s president, Vincent Co. Co is a humble, down-to-earth leader, and his love of the arts is a big part of what makes Puregold who it is. Because of his leadership, the store has become a cultural force. It is still affordable and easy to get to, but it has also welcomed a new generation of Filipinos who see Puregold as more than just a store—it’s a place where they can make their dreams come true.

    Vincent Co’s goal for Puregold is more than just a business; he wants to leave a legacy of pride in being Filipino and new ideas. Under his leadership, Puregold has become a supporter of the arts, not just music but also other creative activities. The Puregold CinePanalo film festival is a great example of this. It gives a lot of opportunities to both professional and student filmmakers to make real Filipino stories. A lot of CinePanalo entries have been praised, and some have even won big awards and been shown at film festivals around the world. This shows that Puregold’s help makes a difference all over the world. People have also liked Puregold’s digital stories, like the web series “Si Sol at si Luna,” which shows what it’s like to be Filipino every day with a mix of humor and heart.

    OPM Con 2025 promises to take this vision to new heights. The Philippine Arena will come to life with world-class production design, with stages made just for each act’s style. Expect SB19’s dynamic energy, BINI’s vibrant charisma, Flow G and Skusta Clee’s raw intensity, SunKissed Lola’s soulful depth, and G22 and KAIA’s fresh, bold sounds. This event shows how Puregold, led by Vincent Co, is changing what it means to be a Filipino brand.

    Puregold makes OPM Con easy to get to by letting people buy tickets at grocery stores and supporting both well-known and up-and-coming artists. This helps Filipino music—and the stories behind it—stay alive.

    The excitement only grows as July 5 gets closer. OPM Con 2025 will be a night of music, passion, and pure Pinoy pride at the world’s largest indoor arena. Puregold is one step closer to achieving its dream of a Philippines where every artist has a stage and every story has a voice.

  • Puregold OPMCON 2025 to take over Philippine Arena with today’s brightest music stars

    Puregold OPMCON 2025 to take over Philippine Arena with today’s brightest music stars

    Get ready to immerse yourself in the heart of Original Pilipino Music (OPM) as Puregold OPMCON 2025 takes center stage on July 5, 2025, at the iconic Philippine Arena in Bocaue, Bulacan. This isn’t just a concert—it’s a celebration of Filipino talent, culture, and the unbreakable spirit of music that unites us all. With a star-studded lineup and Puregold’s signature Panalo vibe, this event promises to be a landmark moment for OPM fans like you.

    Puregold will soon make music history with OPMCON 2025, a mega-concert that promises to be the loudest and proudest celebration of Filipino music this year.

    Puregold OPMCON 2025 is part of the wildly successful Nasa Atin Ang Panalo Campaign, and will bring together a powerhouse lineup of Filipino artists who have long been part of the Puregold family–SB19, BINI, Sunkissed Lola, and Flow G–along with new collaborators G22, Skusta Clee, and KAIA.

    An epic night of music, talent, and Pinoy pride, Puregold OPMCON 2025 is a highpoint of Nasa Atin Ang Panalo campaign’s second year as it continues to champion Original Pinoy Music.

    Nasa Atin Ang Panalo features an all-new roster of the most talked-about names in the Philippine music scene—G22, Skusta Clee, and KAIA—who will bring their own sound, grit, and panalo stories to the stage.

    G22, dubbed as P-POP’s alpha females, continues to stun audiences with their powerhouse vocals, intensity, and unstoppable energy. Since debuting in 2022, members AJ, Alfea, and Jaz have serially released a slew of hits such as “Bang,” “Boomerang,” “Limitless”—and their latest, “Pa-Pa-Pa-Palaban.”

    G22’s music video collaboration with Puregold, “Pagpili,” dropped on April 9 and quickly racked up over 3 million views in just two weeks. The song’s message emboldens everyone to choose with confidence and say it loud.

    Meanwhile, Skusta Clee, one of the most influential names in Filipino hip-hop today, dropped a powerful track titled “Sari-Saring Kwento” on May 8, an explosive collaboration with fellow rap phenom Flow G, featuring sharp bars, infectious beats, and a message that cuts deep for every Pinoy listener.

    Also joining the movement is KAIA, the five-member P-POP girl group known for bold visuals and empowering anthems. Members Angela, Charice, Alexa, Sophia, and Charlotte are set to release their “Kaya Mo” music video on June 12—perfectly timed for Independence Day to celebrate Filipina pride, independence, and strength.

    “Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade—one that celebrates the strength, dreams, and talents of Filipinos,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shares. “Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.”

    First ticket-selling for Puregold OPMCON 2025 happens on May 16–17 at the Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center, Pasay.

    Ticket mechanics will be announced via Puregold’s social media pages.

    For more updates, subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

  • SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

    SB19, Bini, Flow G, SunKissed Lola set to headline OPM event of the year: Puregold’s ‘Nasa Atin Ang Panalo’ concert

    Puregold Nasa Atin Ang Panalo Thanksgiving Concert

    Prepare for the ultimate celebration of today’s Original Pinoy Music (OPM), and the stories of success behind these chart-topping hits, as Puregold presents “Nasa Atin ang Panalo” concert on July 12, 2024, 7 p.m., at the iconic Araneta Coliseum.

    The thanksgiving event, which will feature acts by phenomenal Filipino music talents SB19, BINI, and Flow G, and a special performance by SunKissed Lola, celebrates Puregold’s remarkable milestone of reaching 500 stores on its 25th year. Through “Nasa Atin ang Panalo,” Puregold expresses its gratitude to its loyal customers, dedicated employees, and supportive partners who have long played a role in the company’s very own panalo story.

    As can be gleaned from Puregold’s recent announcement on its social media pages, the star-studded “Nasa Atin ang Panalo” is set to be an unforgettable night of music, inspiration, and pure entertainment. This was affirmed by Puregold Price Club Inc. President Vincent Co who relates that from the get-go, they envisioned “Nasa Atin ang Panalo” to be more than just a concert.

    “We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos,” Co says. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.”

    Puregold shares why they have chosen to collaborate with these artists:

    P-Pop idols SB19 weathered a roller-coaster journey, staying resilient to sustain their rise in the music industry.

    BINI, the nation’s girl group, sings about youthful romance, fun, and empowerment. The group continually evolves to tell its stories in the most profound ways.

    Flow G, now one of the icons in Philippine rap, has hurdled numerous challenges but has remained steadfast in his pursuit of hip-hop, relentlessly moving forward toward his goals.

    Well-loved band SunKissed Lola, united by their passion for creating music, has transformed their dreams into reality, achieving success through their unwavering love for their craft.

    “Nasa Atin ang Panalo” promises to bring joy to A’Tins, Blooms, Dolores, and fans of Flow G. Surprise guests are also lined up to boost concert-goers’ thrill and excitement.

    Loyal Puregold customers can also look forward to Tita and Ninang Zones, where featured products and brands will offer a number of fun activities.

    Fans and followers can also check out the venue’s VIP Section where one can get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event.

    Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans have more drops to look forward to as well.

    Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.

    As “Nasa Atin ang Panalo” draws near, Puregold encourages OPM enthusiasts, music lovers, and Puregold customers to witness the convergence of talent, passion, and pure Filipino pride in the musical event. Ticket mechanics will be announced soon on Puregold’s official channels.

    Stay tuned in! Subscribe now to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more updates.