Philippine Concerts

Tag: Puregold Concerts

  • United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    James Reid stepped out to join BINI for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.

    Puregold’s OPM Con 2025 went from simply sensational to timeless as the multitudes that trooped to the Philippine Arena on July 5 were treated to surprise guests culled from OPM’s rich roster of exceptional talents. Already super-charged with the energy of today’s biggest artists—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—OPM Con 2025 went on stealth mode and dropped a gaggle of other OPM biggies on thousands of unsuspecting fans in the vast arena.

    James Reid and BINI were referred to online as “a collab to die for.”
    BINI then performed their song “Shagidi” along with surprise appearances from SB19’s Stell, KAIA’s Charlotte, and G22’s Alfea.
    Stell of SB19 and Alfea of G22 joined along in BINI’s dance for “Shagidi.”

    Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide is not just groceries but also music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our own brand endorsers.”

    Mayonnaise came out to perform “Jopay” alongside KAIA.
    PPop met Pinoy rock when G22 and Mayonnaise shared the stage at the Philippine Arena.
    Singer-songwriter Yeng Constantino harmonized with the PPop trio of G22.

    Piedad further expressed yet another significant purpose behind the concept: “The night was about celebrating who we are as Filipinos—our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we are very proud of.”

    The first surprise popped up during BINI’s set, when James Reid stepped out to join the girls for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” The crowd roared, and just like that, the tone was set: anything could happen.

    Yeng Constantino made a surprise appearance to sing her song “Salamat” with G22
    OPM royalty Rico Blanco joined SB19 on stage during their performance of “Liwanag sa Dilim.”
    Multiple generations of Pinoy artists stood tall at the Philippine Arena as Rico Blanco joined SB19 on stage.

    Hannah Molarca of the Philippine Daily Inquirer described the number as a “a collab to die for.” Twitter user @ciaogiacomoReid echoed the sentiment with a post that read, “pasabog performance indeed!!”

    And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to join BINI in a synchronized dance for “Shagidi”—uniting P-Pop’s finest in a single, show-stopping showcase.

    Then came the full-circle moment: Mayonnaise, the iconic 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collab felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the original band—before a frenzied arena crowd.

    “Grabe namang pasabog ‘to!” wrote @KittyOfreneo4 on Twitter speaking on Mayonnaise’s appearance. The official SoundCheckManila on Twitter even posted, “Never thought we would see this but we ain’t complaining! When P-Pop meets rock, sparks fly!”

    Later on, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. The video had netizens like @rayaaau_ on Twitter begging, “We need a studio ver pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”

    Rico Blanco then joined along with SB19 for their hit song “Dungka.”
    The variety of OPM’s styles and history were represented on the stage at Puregold’s OPM Con 2025.

    As SB19 performed “Liwanag sa Dilim,” the crowd roared oncemore as OPM royalty Rico Blanco stepped onto the stage. Then came the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the mix. Three of the country’s biggest girl groups united to celebrate this climactic moment. It wasn’t just a performance—it was a grand statement.

    G22 surprised fans by joining SB19 on stage during the performance of “Dungka.”
    BINI’s Sheena dazzled fans by joining forces with SB19 to dance along to the song “Dungka.”
    The forces of PPop stood side by side in the Philippine Arena for the historic Puregold OPM Con 2025.

    Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it can be. A genre that constantly evolves, yet never loses its soul. OPM Con 2025 honored the past, elevated the present, and gave the future a colossal stage to stand on. From stadium anthems to nostalgic throwbacks, Puregold created a space where the entire spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially one of the biggest historic moments in Philippine music.

  • From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    From Supermarket Aisles to Stadium Lights: Puregold Conquers the Philippine Arena with OPM Con 2025

    Photos courtesy of Puregold

    The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of sold-out crowd and a star- studded lineup of today’s biggest OPM acts-BINI, Flow G, thousands of music fans came together on July 5 for Puregold’s OPM Con 2025 With a G22, KAIA, SB19, Skusta Clee, and Sunkissed Lola-the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

    “We’ve always believed that our connection with our shoppers goes beyond the checkout counter.” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

    From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

    The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

    Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

    From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

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