Tag: OPM Rise with Puregold

  • Puregold OPM Con 2025 receives prodigious praise as a history-making music event

    Puregold OPM Con 2025 receives prodigious praise as a history-making music event

    “Grabe ka, Ninang Puregold, binuhay mong puso ng bawat Pilipino. Pinagsama-sama mong lahat ng fandom at mga malulupit na guest stars!” Puregold OPM Con 2025 concertgoer, Mhadz Garcia, gushed in her Facebook post about the recently held star-studded music event.

    On July 5, the Philippine Arena, undeniably the world’s largest indoor entertainment venue, became the stage for one of the most spectacular nights in Filipino music history. With more than 30,000 fans in attendance, Puregold OPM Con 2025 marked a new era for original Filipino music, bringing together icons, rising stars, and all manner of fans.

    The event featured a powerhouse lineup of today’s hottest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—but what truly made the night historic were the surprise collaborations that bridged generations: James Reid performed with BINI; Mayonnaise teamed up with KAIA; Yeng Constantino sang alongside G22; and the legendary Rico Blanco joined forces with SB19, giving fans a once-in-a-lifetime musical experience.

    “It’s not only about the artists and the kind of genre they’re in, but the music and our stories worth celebrating,” shared Jobelle Nervar. “Thank you, Ninang Puregold.”

    The audience was a glimpse of your daily supermarket crowd—an energized, diverse bunch of everyday Filipinos who earned their tickets through Puregold’s grocery promos, an accessibility that was celebrated, and rightfully so.

    As articulated by Pinoy Publiko in his blog, “What stood out most was the diversity of the crowd. It wasn’t a scene dominated by influencers or industry insiders; it was full of people who got in through supermarket purchases and raffle entries. And while Puregold may be better known for groceries than gigs, the event showed that a retail chain can, surprisingly, pull off a large-scale cultural moment.”

    Adding to this acclaim, Philippine Star’s Interaksyon declared, “That night proved that OPM is not just a moment, but a strong movement. And it, indeed, was pure gold.”

    In their review, they mentioned how the concert marked history “as it gathered not only the country’s top OPM artists, but also their beloved fans.”

    Ardent followers likewise expressed heartfelt thanks for an experience that was both generous and inclusive.

    “Ninang Puregold, salamat po sa pagdala ng OPM artists sa Philippine Arena,” wrote Maria C. Escobal. “They all deserved to be heard and to perform in the biggest arena—dahil atin ‘to. See you again at the next event. Salamat po, Ninang Puregold, sa pagiging generous ninyo. Free shuttle, free snacks, free ticket, and a surprise OPM legend!”

    Meanwhile, Ambakung Bibal praised the concert’s spirit of unity: “Love the idea of P-pop groups and veteran OPM artists in one big concert. Camaraderie, respect, and talent all in one! Thank you, Ninang Puregold!”

    Online pages dedicated to concert coverages also took notice. The Philippine Concerts Facebook page wrote, “Puregold brings Filipino music to new heights in OPM Con 2025 at the Philippine Arena. Thank you, Puregold, for uniting fans in an epic celebration.”

    From emotional ballads to high-energy dance tracks, the night celebrated the full spectrum of Filipino sound. And perhaps most importantly, it reminded everyone of OPM’s power to inspire, connect, and uplift.

    “Mumultuhin na naman tayo ng araw na ’to, bukas o makalawa,” quipped Michael Arcos. “Sana may natutunan kayo sa gabing ’to—na lahat naman ng OPM artists ay may common goal. ‘Yan ang OPM Rise.”

    From supermarket aisles to arena center stage, Puregold has become a cultural powerhouse, making OPM more accessible than ever.

    As Vincent Co, President of Puregold Price Club Inc. puts it, “If this is what Puregold can do for OPM right now, imagine what we can further do for Filipino music and entertainment in the years to come. The future of OPM is brighter, Filipino artists deserve the world stage, and we’re proud to support and be part of that journey.”

    Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on
    TikTok.

  • United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    United under one roof: How Puregold brought generations of OPM together in the Philippine Arena

    James Reid stepped out to join BINI for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.

    Puregold’s OPM Con 2025 went from simply sensational to timeless as the multitudes that trooped to the Philippine Arena on July 5 were treated to surprise guests culled from OPM’s rich roster of exceptional talents. Already super-charged with the energy of today’s biggest artists—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—OPM Con 2025 went on stealth mode and dropped a gaggle of other OPM biggies on thousands of unsuspecting fans in the vast arena.

    James Reid and BINI were referred to online as “a collab to die for.”
    BINI then performed their song “Shagidi” along with surprise appearances from SB19’s Stell, KAIA’s Charlotte, and G22’s Alfea.
    Stell of SB19 and Alfea of G22 joined along in BINI’s dance for “Shagidi.”

    Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide is not just groceries but also music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our own brand endorsers.”

    Mayonnaise came out to perform “Jopay” alongside KAIA.
    PPop met Pinoy rock when G22 and Mayonnaise shared the stage at the Philippine Arena.
    Singer-songwriter Yeng Constantino harmonized with the PPop trio of G22.

    Piedad further expressed yet another significant purpose behind the concept: “The night was about celebrating who we are as Filipinos—our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we are very proud of.”

    The first surprise popped up during BINI’s set, when James Reid stepped out to join the girls for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” The crowd roared, and just like that, the tone was set: anything could happen.

    Yeng Constantino made a surprise appearance to sing her song “Salamat” with G22
    OPM royalty Rico Blanco joined SB19 on stage during their performance of “Liwanag sa Dilim.”
    Multiple generations of Pinoy artists stood tall at the Philippine Arena as Rico Blanco joined SB19 on stage.

    Hannah Molarca of the Philippine Daily Inquirer described the number as a “a collab to die for.” Twitter user @ciaogiacomoReid echoed the sentiment with a post that read, “pasabog performance indeed!!”

    And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to join BINI in a synchronized dance for “Shagidi”—uniting P-Pop’s finest in a single, show-stopping showcase.

    Then came the full-circle moment: Mayonnaise, the iconic 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collab felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the original band—before a frenzied arena crowd.

    “Grabe namang pasabog ‘to!” wrote @KittyOfreneo4 on Twitter speaking on Mayonnaise’s appearance. The official SoundCheckManila on Twitter even posted, “Never thought we would see this but we ain’t complaining! When P-Pop meets rock, sparks fly!”

    Later on, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. The video had netizens like @rayaaau_ on Twitter begging, “We need a studio ver pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”

    Rico Blanco then joined along with SB19 for their hit song “Dungka.”
    The variety of OPM’s styles and history were represented on the stage at Puregold’s OPM Con 2025.

    As SB19 performed “Liwanag sa Dilim,” the crowd roared oncemore as OPM royalty Rico Blanco stepped onto the stage. Then came the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the mix. Three of the country’s biggest girl groups united to celebrate this climactic moment. It wasn’t just a performance—it was a grand statement.

    G22 surprised fans by joining SB19 on stage during the performance of “Dungka.”
    BINI’s Sheena dazzled fans by joining forces with SB19 to dance along to the song “Dungka.”
    The forces of PPop stood side by side in the Philippine Arena for the historic Puregold OPM Con 2025.

    Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it can be. A genre that constantly evolves, yet never loses its soul. OPM Con 2025 honored the past, elevated the present, and gave the future a colossal stage to stand on. From stadium anthems to nostalgic throwbacks, Puregold created a space where the entire spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially one of the biggest historic moments in Philippine music.