Beverage brand Tang is set to transform San Juan’s beachfront into a hub of music, connection, and self-expression with the Tang Refreshing Rave on April 17, 2026, headlined by alternative pop band Cup of Joe.

Designed as a free, open-air gathering for Gen Z, the event aims to create a safe and relaxed space where young audiences can connect, unwind, and embrace authentic moments by the beach. Set at San Juan Beach Front in La Union, in front of Laud Lounge and Monaliza Surf Resort, gates open at 3 p.m.

The Tang Refreshing Rave brings together live music performances, interactive activities, and free-flowing Tang beverage mixes, offering attendees an immersive afternoon built around shared experiences and easygoing summer energy. Fans can also look forward to a special meet-and-greet with Cup of Joe, adding a more personal touch to the beachfront celebration.

At the heart of the event is Tang’s push to highlight real-life connections in an increasingly digital world, where young people are seeking more meaningful, unfiltered experiences.

“Gen Z is redefining how they connect, with a stronger desire for experiences that are real, shared, and meaningful,” said Karol Canlas-Apelo, Senior Category Marketing Manager for Tang, Mondelēz International Philippines. “Tang Refreshing Rave brings this to life by creating a safe space where they can express themselves, build genuine connections, and enjoy refreshingly real moments together.”

The event forms part of Tang’s “Get Refreshingly Real with Tang” campaign, which encourages everyday authenticity and shared experiences through music, community, and interactive events.

“Tang has always been part of everyday moments, but today, we’re embracing a more purposeful role—one that champions self-expression, authenticity, and real-life connection,” said Adrian Manlapig, Marketing Director of Mondelēz International Philippines. “Through Tang Refreshing Rave, we’re creating spaces where people can come together, connect, and simply be themselves.”

With music, the sea breeze, and shared moments at its core, Tang Refreshing Rave invites attendees to step into a space where they can connect, express, and be refreshingly real.