23 JULY 2026 — Fresh from the phenomenal success of their brand collaboration with IAM Worldwide, global K-pop sensation AHOF is back to headline the brand’s newest campaign—this time for the IAM Amazing Choco Barley.
The campaign officially kicks off today as AHOF is set to make their much-awaited return to the Philippines for a two-day concert on July 25 and 26 at the SM Mall of Asia Arena, creating a landmark moment that brings together music, entertainment, and wellness in one exciting week.
Just three months after captivating audiences as the newest youth ambassadors to headline the IAM Amazing Organic Barley Gummies, AHOF once again lends its youthful energy, global appeal, and vibrant personality to the IAM Amazing Choco Barley, a delicious chocolate drink infused with the goodness of pure organic barley, designed to make healthy living both enjoyable and accessible.
The new commercial showcases AHOF’s playful chemistry and unmistakable charisma, highlighting a product that combines indulgent chocolate flavor with the nutritional benefits of pure organic barley. The campaign reflects IAM Worldwide’s belief that wellness can be part of everyday life without sacrificing taste or enjoyment.
“After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together,” said IAM Worldwide Officials in a press statement. “AHOF has become a powerful symbol of the new generation—dynamic, disciplined, and globally influential. Their authenticity resonates with audiences, making them the perfect ambassadors for a brand that continues to innovate in the health and wellness space.”
The partnership has become one of the most successful celebrity collaborations for a Filipino wellness company, generating strong engagement across digital platforms and strengthening IAM Worldwide’s presence among younger consumers throughout the Philippines and South Korea.
“The launch of the group’s first campaign for the IAM Amazing Organic Barley Gummies last April was met with overwhelming enthusiasm from fans, paving the way for an even bigger rollout with the IAM Amazing Choco Barley.”
Coinciding with AHOF’s Manila concert, the new campaign is expected to further ignite excitement among Filipino fans, many of whom have embraced both the group’s music and their advocacy for healthier lifestyle choices through IAM Worldwide.
As thousands gather to welcome AHOF back to Manila, audiences can also look forward to seeing the group’s latest campaign, reinforcing IAM Worldwide’s commitment to delivering world-class partnerships featuring internationally recognized ambassadors.
With AHOF once again taking center stage, IAM Worldwide continues to redefine how health and wellness brands connect with today’s generation—proving that great taste, better nutrition, and global entertainment can come together in one unforgettable platform.
To know more about IAM Worldwide’s latest celebrity partnerships, follow @iamworldwideofficial on Instagram and @iamworldwideofficialfb on Facebook.
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