Philippine Concerts

Tag: iam worldwide

  • AHOF Returns to Manila with Exciting New IAM Amazing Choco Barley Campaign

    AHOF Returns to Manila with Exciting New IAM Amazing Choco Barley Campaign

    23 JULY 2026 — Fresh from the phenomenal success of their brand collaboration with IAM Worldwide, global K-pop sensation AHOF is back to headline the brand’s newest campaign—this time for the IAM Amazing Choco Barley.

    The campaign officially kicks off today as AHOF is set to make their much-awaited return to the Philippines for a two-day concert on July 25 and 26 at the SM Mall of Asia Arena, creating a landmark moment that brings together music, entertainment, and wellness in one exciting week.

    Just three months after captivating audiences as the newest youth ambassadors to headline the IAM Amazing Organic Barley Gummies, AHOF once again lends its youthful energy, global appeal, and vibrant personality to the IAM Amazing Choco Barley, a delicious chocolate drink infused with the goodness of pure organic barley, designed to make healthy living both enjoyable and accessible.

    The new commercial showcases AHOF’s playful chemistry and unmistakable charisma, highlighting a product that combines indulgent chocolate flavor with the nutritional benefits of pure organic barley. The campaign reflects IAM Worldwide’s belief that wellness can be part of everyday life without sacrificing taste or enjoyment.

    “After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together,” said IAM Worldwide Officials in a press statement. “AHOF has become a powerful symbol of the new generation—dynamic, disciplined, and globally influential. Their authenticity resonates with audiences, making them the perfect ambassadors for a brand that continues to innovate in the health and wellness space.”

    The partnership has become one of the most successful celebrity collaborations for a Filipino wellness company, generating strong engagement across digital platforms and strengthening IAM Worldwide’s presence among younger consumers throughout the Philippines and South Korea.

    “The launch of the group’s first campaign for the IAM Amazing Organic Barley Gummies last April was met with overwhelming enthusiasm from fans, paving the way for an even bigger rollout with the IAM Amazing Choco Barley.”

    Coinciding with AHOF’s Manila concert, the new campaign is expected to further ignite excitement among Filipino fans, many of whom have embraced both the group’s music and their advocacy for healthier lifestyle choices through IAM Worldwide.

    As thousands gather to welcome AHOF back to Manila, audiences can also look forward to seeing the group’s latest campaign, reinforcing IAM Worldwide’s commitment to delivering world-class partnerships featuring internationally recognized ambassadors.

    With AHOF once again taking center stage, IAM Worldwide continues to redefine how health and wellness brands connect with today’s generation—proving that great taste, better nutrition, and global entertainment can come together in one unforgettable platform.

    To know more about IAM Worldwide’s latest celebrity partnerships, follow @iamworldwideofficial on Instagram and @iamworldwideofficialfb on Facebook.

  • AHOF Joins IAM Worldwide as Official Youth Ambassadors for 2026–2027

    AHOF Joins IAM Worldwide as Official Youth Ambassadors for 2026–2027

    IAM Worldwide proudly announces the appointment of South Korea’s fastest-rising boy band AHOF as its newest Youth Ambassadors for 2026–2027, marking a powerful and progressive chapter for the popular health and wellness brand.

    The partnership also represents a historic first—making IAM Worldwide the group’s very first official brand endorsement since their formation in 2025, signaling the company’s early and confident investment in AHOF’s global potential.

    Formed through the hit survival show Universe League, AHOF—short for “All-time Hall Of Famer”—is a nine-member multinational group redefining the future of K-pop. The group’s name in Hangul also translates to “nine.”

    Their lineup featuring Steven, Jeongwoo, Woongki, Shuaibo, Han, Daisuke, Juwon, Chih En, and JL represents a rare global mix of talent from South Korea, Japan, China, Taiwan, and the Philippines, making the group one of the most internationally diverse K-pop acts from the current 5th generation.

    Since their debut on July 1, 2025 with the EP Who We Are, AHOF has rapidly emerged as a breakout force, achieving record-setting first-week album sales for a rookie boy group and earning a growing global fanbase known as “FOHA.” Their music is defined by emotional storytelling, high-impact choreography, and a genre-blending sound that captures the aspirations and anxieties of a new generation chasing purpose and exceptional performance.

    More than performers, AHOF represents a movement. Their name reflects an ambition not just to succeed, but to leave a lasting legacy—an ethos that aligns seamlessly with IAM Worldwide’s mission of empowering individuals to become the best version of themselves.

    “At IAM Worldwide, we believe that modern wellness is about consistency, discipline, and the courage to evolve,” said the company through an official statement. “AHOF embodies this mindset. They are not only global artists, but symbols of ambition, resilience, and transformation.”

    As youth ambassadors, AHOF will headline a high-impact campaign promoting the IAM Amazing Organic Barley Gummies—a next-generation wellness essential designed for convenience, vitality, and everyday nutrition. Made from premium young barley grass rich in antioxidants and essential nutrients, the IAM Amazing Barley Gummies reflect a modern approach to health that fits seamlessly into fast-paced lifestyles.

    The partnership holds special significance for the Philippines, as member JL Gaspar—who rose to prominence after winning first place on the SBS competition show Universe League—represents Filipino excellence on the global K-pop stage.
    His achievement reinforces IAM Worldwide’s commitment to support and elevate homegrown talent within globally competitive platforms, making this collaboration both strategic and aspirational.

    Fans can look forward to exclusive behind-the-scene moments, including a fresh and youthful campaign that spotlight why AHOF stands as the ideal Youth Ambassadors for IAM Worldwide—embodying the energy, discipline, and mindset that define the next generation of wellness.

    As AHOF continues their meteoric rise—marked by viral performances, global chart presence, and a clear vision to “be remembered forever”—their partnership with IAM Worldwide signals more than a collaboration. It is a convergence of culture, ambition, and wellness—defining what it means to lead in a new era.

    IAM Worldwide is a leading wellness and lifestyle company committed to elevating wellness and dreams worldwide by delivering innovative, accessible health solutions that uplift individuals to live better every day
    .
    For up-to-date information on their latest international ambassadors, campaigns and promos, visit their official facebook @iamworldwideofficialfb and on instagram @iamworldwideofficial for more.

  • IAM Worldwide’s 8th Anniversary Extravaganza: A Star-Packed Night of K-Pop, Drama Royalty, and P-Pop Power at “DOMIN8”

    IAM Worldwide’s 8th Anniversary Extravaganza: A Star-Packed Night of K-Pop, Drama Royalty, and P-Pop Power at “DOMIN8”

    IAM Worldwide, the Philippines’ top health, wellness, and opportunity-focused company, has revealed the exciting details for its 8th Anniversary Show called “DOMIN8.” This news is already making waves in the entertainment and wellness worlds. On October 19, 2025, at 5 PM, the SM Mall of Asia Arena will be lit up for this milestone event.

    It will be a mix of global stardom, cultural celebration, and community triumph, drawing thousands of fans and members for an evening of inspiration and high-energy performances. IAM Worldwide has grown from its small beginnings eight years ago to become a powerful brand based on the ideas of innovation, entrepreneurship, and whole-person health. The company’s dynamic platform gives people the tools they need to achieve financial freedom and live healthier lives.

    IAM is going all out for this amazing journey with a lineup that is both diverse and star-studded. It features international icons and homegrown heroes to show how the brand has roots in many places.

    Ji Changwook, a South Korean heartthrob, is at the center of all the excitement. His arrival in Manila is a cultural coup. The 37-year-old actor is well-known for his roles in popular K-dramas like “Healer”, “Lovestruck in the City”, “Suspicious Partner”, and “The Sound of Magic”. He has a huge fan base in Asia and beyond. Ji’s performance will definitely wow the crowd with his smooth charm, great acting skills, and recent forays into music and variety shows.

    Adding to the international excitement, rising K-pop sensation NTX will also take the stage. With their high-energy performances, synchronized choreography, and infectious music, NTX is set to electrify the arena and bring the unmistakable energy of K-pop to the heart of Manila. The group’s participation reflects IAM Worldwide’s recognition of the growing cultural influence of Korean entertainment among Filipino audiences.

    Completing the powerhouse line-up is BINI, the nation’s very own “P-pop girl group of the moment.” Fresh from their recent chart-topping releases and sold-out shows, BINI represents the best of homegrown Filipino talent. Their inspiring journey and undeniable stage presence perfectly align with IAM Worldwide’s message of empowerment, determination, and success.

    “This is more than just an anniversary event—it is a celebration of IAM Worldwide’s remarkable journey of growth, innovation, and impact over the past eight years. From its humble beginnings, IAM Worldwide has become a trusted brand and a powerful platform for entrepreneurship, providing countless opportunities for individuals and communities to achieve financial independence and healthier lifestyles,” says IAM Worldwide representatives in a press statement.

    The event is a way of giving back to IAM Worldwide’s loyal movers, whose dedication and trust have propelled the company to its current achievements. The brand promises an evening filled with world-class entertainment, inspiring moments, and unforgettable experiences that highlight the core values of excellence, integrity, and unity.

    Tickets to “DOMIN8” The 8th Anniversary Show are available exclusively at IAM Worldwide. This makes the event not just a night of entertainment, but a true celebration of the community spirit that defines the IAM Worldwide family.

    “We are beyond excited to celebrate our 8th year with our members in such a spectacular way,” shares the Board of Directors at IAM Worldwide. “This event is not only a reflection of our accomplishments but also a promise of the brighter future ahead, as we continue to grow and touch more lives.”

    The countdown begins to an unforgettable night on October 19, 2025 at 5:00 PM at the SM Mall of Asia Arena. With Ji Changwook, NTX, and BINI headlining, IAM Worldwide’s 8th Anniversary Show is poised to be a milestone celebration like no other.

    Visit https://www.facebook.com/iamworldwideofficialfb or @iamworldwideofficial on IG for more information

  • IAM Worldwide Welcomes Song Joong-Ki as Newest Brand Ambassador in Historic Philippines Partnership

    IAM Worldwide Welcomes Song Joong-Ki as Newest Brand Ambassador in Historic Philippines Partnership

    Song Joong-Ki | IAM Worldwide

    IAM Worldwide, a leading health and wellness company headquartered in the Philippines, proudly announces renowned South Korean actor, Song Joong-Ki, as its newest brand ambassador. 

    This marks a significant milestone as it is Song Joong-Ki’s first-ever brand partnership in the Philippines, further cementing his influence and connection with the KDrama-loving Filipino audience.

    A Hallyu A-lister Like No Other

    Song Joong-Ki, celebrated for his exceptional acting talent and charismatic presence on and off screen, has garnered an impressive global following through his stellar performances in hit dramas such as “Descendants of the Sun,” “Arthdal Chronicles,” “Vincenzo,” and “Reborn Rich.” 

    His ability to bring characters to life with depth and authenticity has earned him numerous accolades and a loyal fan base worldwide.

    He is currently shooting his next drama called “My Youth.” The story revolves around  a former child actor who rediscovers the challenges of present life with a long lost love.

    A Perfect Partnership

    As IAM Worldwide continues to expand its reach and impact, the collaboration with Song Joong-Ki signifies a harmonious blend of excellence, dedication, and shared values. 

    “IAM Worldwide is honored to have Song Joong-Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s vision and mission,” stated President and Founder, Allen Marvin Eder. 

    “We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle,” adds Vice President and Founder Aika Lorraine Uy.

    Meanwhile, General Manager and Founder Joanna Mañego adds: “Known for his versatility and commitment to his craft, Song Joong-Ki embodies the very essence of IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible.”

    Elevating the Brand

    IAM Worldwide, a leader in health and wellness products, is committed to providing top-quality food supplements, delicious juice drinks, and solutions that promote overall well-being. 

    With Song Joong-Ki as the latest headliner of the brand, IAM Worldwide aims to reach new heights in both local and international markets through the “IAM Song Joong-Ki” campaign.

    Fans can look forward to seeing him endorse IAM Worldwide’s flagship products such as the Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and the crowd favorite Amazing Choco Barley.

    Impact on Filipino K-Fans

    The announcement of Song Joong-Ki as an IAM brand ambassador is expected to create a wave of excitement across the Philippines. His fans, known for their unwavering support and enthusiasm throughout the years, are eagerly anticipating the initiatives that will unfold from this collaboration.

    Song Joong-Ki’s role as brand ambassador will highlight IAM Worldwide’s best-selling products while emphasizing the importance of sustainable health and wellness – a message that resonates with today’s generation.

    Looking Ahead

    The collaboration between IAM Worldwide and Song Joong-Ki is set to redefine brand partnerships in the Philippines. As both sides bring their unique strengths and visions to the table, this international alliance promises to deliver innovative and impactful experiences to Filipino consumers.

    Song Joong-Ki expressed his excitement about the partnership, saying, “I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity.”

    Stay tuned for more updates and exclusive content featuring the “IAM Song Joong-Ki” campaign. Fans can celebrate this exciting new chapter and witness how this partnership will inspire positive change and a healthier lifestyle for all.

    For more information, visit IAM Worldwide’s official website at iam-worldwide.com and follow their official social media channels @IAMWorldwideOfficial.

  • BINI Sweetens the Deal as the Newest Brand Ambassadors for Amazing Choco Barley

    BINI Sweetens the Deal as the Newest Brand Ambassadors for Amazing Choco Barley

    BINI - IAMWORLWIDE

    In a delightful fusion of music, health, and chocolatey goodness, IAM Worldwide has officially launched BINI, the Philippines’ beloved “Nation’s Girl Group,” as the newest brand ambassadors for its popular Amazing Choco Barley health drink.

    The unveiling was made during the opening night of the “BINIverse World Tour 2025” at BINI’s sold out Philippine Arena concert, sparking excitement and buzz among the 55,000 fans in attendance.

    This partnership not only highlights BINI’s meteoric rise in the entertainment industry but also underscores IAM Worldwide in their commitment to promoting wellness in a fun and exciting way.

    BINI: The Sweetheart Sensations of P-Pop

    BINI, an eight-member girl group under Star Music, has become a household name since their debut on June 11, 2020. Comprising Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena, the group has captured the hearts of millions with their infectious energy, empowering messages, and chart-topping hits.

    Known for songs like “Pantropiko,” “Salamin,” “Karera,” “Na Na Na,” “I Feel Good,” and “Born to Win,” BINI has earned the affectionate title of “Nation’s Girl Group” among their devoted fans, known as BLOOMs.

    With their latest track, “Cherry on Top,” dominating charts and their vibrant performances captivating audiences worldwide, BINI’s partnership with IAM Worldwide’s Amazing Choco Barley feels like a natural progression, blending their youthful energy with a product that’s both healthy and indulgent.

    A Sweet Partnership Rooted in Shared Values

    The synergy between BINI and IAM Worldwide’s Amazing Choco Barley drink is more than just a celebrity branding move; it’s a celebration of shared values.

    Allen Marvin Eder, co-founder and President of IAM Worldwide, highlighted the authenticity of this collaboration, stating, “The girls and their families were already fans of our Amazing Choco Barley. They noticed how it improved their energy levels, especially during their hectic schedules. We’re thrilled to welcome BINI as ambassadors for this delicious and healthy product.”

    Adds Vice President and co-founder Aika Lorraine Uy: “The addition of BINI to our roster of ambassadors reflects IAM Worldwide’s strategic focus on engaging younger audiences and aligning with personalities who embody vibrancy, confidence, and a zest for life.”

    “This genuine connection ensures that the partnership is rooted in real appreciation, making it all the more meaningful.”

    Joanna Mañego, General Manager and co-founder of IAM Worldwide, played a key role in bringing BINI on board. A self-proclaimed “BLOOM,” Mañego’s enthusiasm for the group was evident as she shared, “After attending their concert, I knew they were the perfect fit for the Amazing Choco Barley. Their energy and positivity align perfectly with what our product represents. We’re ecstatic to have the girls on board.”

    Her personal connection to BINI underscores the “organic progression” of this collaboration, blending fandom with the perfect brand association.

    IAM BINI: Empowering the Youth to Live Healthy

    BINI also expressed their excitement and gratitude for being ambassadors of their favorite Amazing Choco Barley.

    Sheena, the group’s main dancer, highlighted the practical benefits of the product, saying, “Salamat sa Amazing Choco Barley, nabibigyan kami ng extra energy. Bukod sa masarap at refreshing, it helps us stay healthy despite our busy schedules.” Her words reflect the group’s demanding lifestyle and the role that the benefits of the product plays in keeping them energized and vibrant.

    Gwen, known for her meticulous research, endorsed the product’s quality, stating, “After researching, I found IAM Worldwide’s Amazing Choco Barley to be the best option for a healthy chocolate drink. I even bought some for my parents and encouraged all BLOOMs to try it as part of their daily routine.”

    Meanwhile, Aiah, the group’s main visual, shared her personal experience, saying, “Choco Barley is my favorite. I drink it every day—it’s delicious, boosts my energy, and makes me feel great.”

    As the newest faces of IAM Worldwide’s Amazing Choco Barley, BINI will spearhead the “IAM BINI” campaign, which aims to promote health and wellness among the youth in a fun and achievable way. The campaign aligns with BINI’s broader mission of empowering Gen Z’s to be their best selves, both physically and mentally.

    As BINI continues to shine on the global stage, their role as Amazing Choco Barley ambassadors adds a sweet new layer to their legacy – one that champions energy, vitality, and the joy of living life to the fullest.

    For BLOOMs and health-conscious Filipinos everywhere, the “IAM BINI” Amazing Choco Barley campaign is an invitation towards a healthier lifestyle, one delicious sip at a time.

    Fans can follow the campaign’s progress and get updates on BINI’s activities with IAM Worldwide by following the company’s official social media accounts on Facebook and Instagram @iamworldwideofficial or visiting their website at https://iam-worldwide.com.