LE SSERAFIM Curates an Exclusive Watch List of Favorite Asian Series for Viki’s Global Fan Community
Rakuten Viki, K-pop group LE SSERAFIM. “Viki Pass It On” celebrates the passionate fan communities helping drive the global popularity of Asian entertainment, with strong resonance across Southeast Asia. The campaign features a video spot running on CTV and major social and digital channels, alongside an exclusive watch list curated by LE SSERAFIM featuring the group members’ favorite Asian series.
Created in partnership with creative agency UNFOLD, “Viki Pass It On” launches today across key global markets. The campaign reflects the way Asian entertainment travels through fandom, as viewers discover new shows, share recommendations and introduce them to their own communities. Watch the spot here.
The campaign launches as Viki’s audience approaches 130 million registered users and follows the recent premiere of Viki’s original K-drama co-production Dive into You. Next up is the debut of another co-production, The Painted Soul, a Korean animated series coming to Viki on October 21.
The ad spot brings this fan culture to life. As LE SSERAFIM prepares to take the stage, the members pass around a mobile device, with each spotlighting a favorite Viki show that reflects her personality, from addictive K-dramas and swoon-worthy C-dramas to variety shows. Each handoff captures a familiar experience among fans: finding a show you love and immediately wanting someone else to watch it too.
“Asian entertainment, from K-pop to Korean and Chinese dramas, has found a passionate global audience because of the extraordinary talent behind it, the compelling stories, and the fans who share it with each other,” said Karen Paek, vice president of Marketing at Viki. “This campaign is a tribute to those fans, and we’re proud to celebrate them alongside LE SSERAFIM.”
LE SSERAFIM has built a strong following across Southeast Asia, with the region playing a prominent role in the group’s expanding global presence. Their 2026 PUREFLOW world tour includes stops in Singapore and Manila, with Manila hosting two shows in December following the group’s sold-out 2025 concert in the Philippines.
Formed in 2022, LE SSERAFIM consists of KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE. The group recently released the single album Made My Night, while continuing to reach audiences worldwide through major live appearances, including a headline performance at BlizzCon® 2026 and the iHeartRadio Music Festival, where they became the first K-pop girl group to take the festival stage.
Viki is available to watch for free (with advertisements) or without advertisements through tiered subscriptions of Viki Pass Standard and Viki Pass Plus, and is available on web and several platforms via desktop, mobile, streaming devices, and connected TVs.
Discover how fans celebrate their love for Asian entertainment through Viki and Le ssarafim’ collaboration content of “Pass It On”. Follow Viki on Instagram, TikTok, Facebook, YouTube, and X.
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