The month of May became an absolute playground for pop culture fans as Hapee Toothpaste brought “Sulit Experience at the Hapee Park” to Davao and Cebu, successfully transforming local mall spaces into vibrant hubs of Hapee-ness.
At the heart of this regional tour was powerhouse P-Pop girl group KAIA, who anchored the journey by turning mall events into concert experiences from the first stop to the last. In Toril, they set a sky-high standard with sharp choreography, and in Cebu, the energy reached a fever pitch as the group treated roaring fans to extended performances.
“We are incredibly grateful to everyone who came out to hype us in Davao and Cebu! Seeing our ZAIAs and the local communities showing up with so much love at the Hapee Park—and sharing that ngiting pinoy energy with us on stage—made this whole tour an unforgettable milestone for all of us. Sobrang sulit niyo magmahal, maraming salamat!” — KAIA
Beyond the performances, Hapee designed a space that was both playful and deeply purposeful, focusing heavily on empowering local communities and giving regional merchants a high-traffic platform to showcase their businesses.
“Hapee Park brings to life the same sulit experience that Filipinos have come to love from Hapee Toothpaste. This is the local communities’ space para mapakita ang galing at talento ng bawat isa, magtawanan and spread Ngiting Pinoy, Ngiting Hapee beyond oral care.” — Katherine De Torres-Banawa, Assistant Brand Manager (Oral Care Category) of Lamoiyan Corporation
The tours kicked off with a surprise local dancer flash mob, filling the venue with a lot of Nigiting Hapee. Eager attendees actively explored dynamic booths that highlight Hapee’s champion products. They sampled the value-packed Hapee Sulit Sakto 150g stand-up pouch for just ₱59.00 at the Hapee Sakto Shot, tested their skills at the Hapee Mouth Defense booth to playfully fight off mouth bacteria, and gathered at the Ngiting Pinoy, Ngiting Hapee Box to spread community joy by uploading their best ngiti online. By sharing their Ngiting Hapee photos online with the official hashtags, mallgoers participate in the Hapee Hour—providing cash perks and product packs. The excitement built up to the grand prize: a brand-new smartphone, perfect in jumpstarting the lucky winner’s career as a content creator.
Hapee Hour Giveaway Recipients
Creator 101 Workshop was also conducted in Hapee Park. In Davao, digital creator Gosi Sim shared essential social media tips, a feature that successfully swept into the Gaisano Mall of Cebu on May 23 with Claire Pia guiding Cebu’s aspiring digital talents.
Gosi Sim and Claire Pia conducting Content Creator 101
For Hapee Toothpaste, giving back isn’t just an initiative; it’s second nature, deeply woven into Lamoiyan Corporation’s DNA. This was clear as the tour inherently featured community giveback components, creating a lasting regional impact by extending vital support to MBC Operation Tulong in Cebu.
“Partnering with Hapee Toothpaste for this tour gave us a front-row seat to how a brand can genuinely uplift a community. By combining youth digital workshops, active support for our local merchants, and direct giveback initiatives, Hapee Park has set a brand-new standard for regional events here in Cebu and beyond.” — Marlon Baula, MBC Cebu
Now that the regional legs have wrapped up, the wait is officially over for fans in Luzon. The complete “Sulit Experience” is officially making its way to Manila, with Fusion: The Philippine Music Festival 2026 confirmed as the ultimate destination.
Happening on June 26 at the Filinvest City Events Grounds, Fusion stands as the grandest celebration of local music and youth culture. Hapee is gearing up to unleash the ultimate culmination, exploding onto the festival scene together with KAIA’s unmatched presence!
The transition from mall stages to a massive festival ground promises to be legendary. To stay updated on all the latest announcements, lineup reveals, and exclusive teasers for the biggest celebration of OPM, follow Fusion: The Philippine Music Festival on its official socials. Don’t wait until it’s too late—secure your tickets now on ticketmelon.com/praxis/FusionThePhilippineMusicFestival.
Leave a Reply