Get ready for a cuteness overload because another PLAY LINE FRIENDS Pop-Up Store is opening soon at SM Megamall! From April 26 to May 12, 2024, the PLAY LINE FRIENDS store will be transformed into a TRUZ wonderland, featuring exclusive merchandise designed by the TREASURE members themselves.

This is your chance to snag adorable TRUZ plush toys, accessories, and other charming collectibles inspired by the TREASURE members’ unique creations. It’s the perfect opportunity to show off your love for TREASURE.

But wait, there’s more! To sweeten the deal, every purchase worth 1,000 pesos gets you a message scratch card. So don’t miss out on this chance to score some exclusive TRUZ goodiesmerches!

PLAY LINE FRIENDS is the second retail brand of LINE FRIENDS. The pop-up will also feature a wide range of merchandise that is also home to numerous well-loved character IPs including LINE FRIENDS, BT21 and NewJeans collaboration products.

The PLAY LINE FRIENDS Pop-Up Store is also scheduled to release more products that the fans will love. These merchandises will let the fans customize the products according to their style.

Make sure to mark your calendars! The pop-up will only be open for a limited time only from April 26 to May 12, 2024. The store is located on the 5th Floor, Mega Fashion Hall, SM Megamall. It’s the perfect place to find unique gifts for fellow TREASURE fans or simply treat yourself to some adorable TRUZ cuteness!

About PLAY LINE FRIENDS

PLAY LINE FRIENDS store first opened on October 9, 2019, in Insa-dong, Seoul, Korea.Following its success, the brand then launched its first Southeast Asian store in the Philippines. PLAY LINE FRIENDS in the Philippines has proved its popularity as its second store in the Philippines opened shortly after in March 2020, followed by Singapore in October 2020.