On a Sunday afternoon at Ayala Malls Feliz, the lively band and the sound of easy laughter filled the space as Mang Inasal brought Ihaw Fest 2026 to a close. The celebration centered on three simple but powerful ideas that have long defined the brand: Ihaw-Sarap, Unli-Saya, and the Filipino habit of coming together over a shared meal.
The moment I stepped into Ayala Malls Feliz, someone handed me a stick of free juicy, lambot pork barbecue. The meat was soft and smoky, still warm, and it set the tone right away. This was not a quiet mall event. It felt like a proper fiest
Ihaw Fest is now in its fourth year and it has grown into a series of experiences that bring customers closer to the food and to one another. At Ayala Malls Feliz, the final event felt more like a neighborhood fiesta that happened to include some of the country’s most familiar faces.
Coco Martin stood at the center of the gathering. The actor has represented Mang Inasal for a full decade, and the brand marked the milestone by honoring him in front of guests and fans. Ten years is a long stretch in the world of endorsements. Martin’s continued presence has given the brand a steady, recognizable face that many Filipinos associate with everyday meals and special occasions alike. The tribute recognized both his longevity and the genuine connection he has maintained with audiences who see him as one of their own.
“Napakalaking bagay po sa akin na hanggang ngayon, nandiyan pa rin ang inyong tiwala. Maraming salamat po sa lahat ng ating mga kababayang patuloy na sumusuporta sa akin at sa Mang Inasal,” said Martin. (“I am truly grateful for the trust and support that Filipino consumers have given me and Mang Inasal through the years.”)
He was joined by fellow brand ambassadors Dimples Romana, Maris Racal, Shuvee Etrata, and Fyang Smith. The group moved easily among the crowd, performing on stage and posing for photos. Their presence turned the event into a star-studded afternoon without losing the casual, welcoming atmosphere that Mang Inasal events usually carry.
For customers who could not make it to Ayala Malls Feliz, the celebration extends through the end of the month. Until October 31, anyone who buys a Mang Inasal Family Fiesta bundle receives two free Palabok Solo servings. The offer gives more families a chance to stretch the meal a little further and to try the brand’s version of another classic Filipino favorite alongside the grilled chicken.
By the time the event wrapped up, the takeaway was straightforward. Mang Inasal used the final day of Ihaw Fest 2026 to remind people why they keep coming back: the taste of well-grilled chicken, the juicy lambot pork barbeque, the generous servings, and the simple comfort of sharing a table with others. Ten years with Coco Martin and four years of Ihaw Fest have given the brand a clear way of speaking to those instincts, and the afternoon at Ayala Malls Feliz showed they still know how to bring people together around them.
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