Philippine Concerts

Tag: SM Prime

  • SM Prime Live Venues posts over 1M Visitors on Strong Event Demand

    SM Prime Live Venues posts over 1M Visitors on Strong Event Demand

    SM Prime Holdings, Inc. (SM Prime) continued to see strong demand across its major live entertainment venues, driven by a steady pipeline of concerts, sporting events and family shows, as well as the opening of the SM Seaside Cebu Arena.

    As of August 2026, the SM Mall of Asia (MOA) Arena, SM Seaside Cebu Arena and SMDC Festival Grounds welcomed over 1 million visitors, a 52 percent increase from approximately 710,000 visitors in the same period last year.

    SM Mall of Asia (MOA) Arena in Pasay continues its strong 2026 lineup, with more performances and sold-out shows set for 2027.
     

    The double-digit growth reflects the continued strong demand for live entertainment in the Philippines, further supported by the addition of SM Seaside Cebu Arena to SM Prime’s growing venue portfolio.

    “Our venues provide Filipino audiences with a complete experience before, during and after a live event,” said Jeffrey C. Lim, president of SM Prime. “With dining, retail, entertainment and other amenities within easy reach, we are able to extend the experience beyond the event itself while creating more value across our properties.”

    More than 110 shows were staged at the SM MOA Arena from January to August, showing up to 20% increase during the same period in 2025.

    SM Seaside Cebu Arena has also made a strong start since its official opening in July, with sold-out opening concerts by BINI and IV of Spades.

    The momentum is expected to continue through the final months of the year. At the SM MOA Arena, upcoming sold-out shows include performances by Regine Velasquez, Silent Sanctuary and 5 Seconds of Summer.

    Tickets are also on sale for Jason Mraz, Wave to Earth, and LE SSERAFIM, along with 34 performances of Disney On Ice presents Let’s Dance!

    In the SM Cebu Arena, the upcoming lineup includes Bida Sa Arena, Premier Volleyball League (PVL) and Spikers’ Turf, East Asia Super League and LANY, as well as 14 performances of Disney On Ice presents Let’s Dance!

    SM Prime-managed venues are also building their 2027 calendar. Major events already announced include Westlife’s anniversary tour, The Script’s sold-out three-show run, Maroon 5’s Asia 2027 tour and BIGBANG at the SMDC Festival Grounds in Manila, as well as the FIBA Women’s Asia Cup in Cebu.

  • SM Mall of Asia Complex expands cultural offering with Philippines’ first experiential maritime museum

    SM Mall of Asia Complex expands cultural offering with Philippines’ first experiential maritime museum

    Museo del Galeón features a full-scale representation of the 17th-century Galeón Espíritu Santo, alongside interactive exhibits and audiovisual installations that explore the Philippines’ maritime heritage and its role in the historic Manila-Acapulco Galleon Trade.

    SM Mall of Asia Complex is expanding its cultural and tourism offering with Museo del Galeón, the first experiential maritime museum in the country. The new destination uses immersive storytelling, interactive exhibits and live programming to explain the Philippines’ maritime history and its role in the Manila-Acapulco Galleon Trade.

    The four-level, 9,000-square-meter museum features a full-scale version of the 17th-century Galeón Espíritu Santo, crafted from fibreglass by local artisans.

    Its location within the MOA Complex has helped broaden the museum’s reach and introduce it to a wider mix of visitors. Since its opening last May, Museo del Galeón has welcomed thousands of visitors, fromstudents and families to tourists, corporate groups and culture enthusiasts, while hosting a growing mix of private tours, workshops, talks and after-hours experiences.

    Museo del Galeón has likewise drawn strong corporate support, with companies backing the museum’s efforts to bring Philippine maritime history to a wider audience.

    Companies and individuals can sponsor one of the museum’s permanent installations of 181 floating galleons, with the vessel carrying the sponsor’s name and providing a distinctive way to support the museum’s cultural and educational mission. Its early supporters include prominent business leaders and some of the country’s leading companies across multiple industries.

    “There is a real opportunity for the private sector to become part of this story—not simply as sponsors, but as partners in preserving our heritage and bringing Philippine maritime history to a much wider audience,” said Operations Director Chiqui Batac “Museo del Galeón also gives companies new ways to engage clients and customers through culture, storytelling and shared experiences.”

    One recent example was an after-hours program that paired museum access with curated cocktails, a guided cocktail journey and maritime trivia, developed in collaboration with several partner brands.

    Museo del Galeón plans to roll out more after-hours programs, expert-led talks, youth workshops and brand collaborations designed to attract diverse audiences and encourage repeat visits.

    “Our approach is to keep the experience evolving,” said Batac. “We want visitors to have new things to discover each time they come, while also creating different opportunities for the public to engage with the museum.”

  • SM Prime Premier Suites Draw Strong Corporate Demand

    SM Prime Premier Suites Draw Strong Corporate Demand

    SM Prime Holdings, Inc. (SM Prime) is seeing strong demand for its Premier Suites within a month of it July 9 trade launch. This momentum builds on the continued success of the Premier Suites at the SM Mall of Asia Arena.

    Available exclusively to brands and corporations through a minimum one-year lease, the 40-square-meter suites are designed to accommodate up to 30 guests, featuring lounge and theater-style seating, a private restroom, dedicated VIP access, high-speed Wi-Fi, and prime views of live events.

    The Premier Suites at the SM Mall of Asia Arena and the SM Seaside Cebu Arena serve as dynamic extensions of the workplace, exclusively designed for brands that value relationship-building.
     

    Partners have the option to tailor their suites with branded furnishings and installations to give their guests a distinctive experience.

    At SM Seaside Cebu Arena, suite holders also enjoy exclusive access to six multipurpose function rooms, providing an ideal venue for meetings, corporate events, and other business engagements.

    “Premium suites have become a popular feature at leading sports and entertainment venues worldwide because they elevate the live event experience,” explained SM Prime President Jeffrey C. Lim. “They also give businesses a more engaging way to connect with clients, partners and employees.”

    Large-scale entertainment venues such as Madison Square Garden, The O2 Arena, and Mercedes-Benz Arena Shanghai offer private suites in a variety of formats and configurations.

    In the Philippines, SM Prime pioneered the premium suite concept with the opening of SM Mall of Asia Arena in 2012, introducing the first corporate hospitality offering of its kind in Southeast Asia.

    Since then, SM Prime has steadily upgraded its facilities and services to meet the evolving needs of its suite holders. SM arenas provide advance event advisories, direct office ticket delivery, dedicated suite attendants, and customized menus from Premiere Café and accredited caterers.

    Among its valued suite holders are Aboitiz Group, ABS-CBN, Cignal TV, Citicore Renewable Energy Corporation, Coca-Cola, Globe Telecom, Meralco, Nestlé Philippines, Philippine Airport Ground Support Solutions (PAGSS), PLDT, Power Stroke Motor Products Corporation, PremiumLeisure Amusement Inc., San Miguel Corporation, Solaire Resort Entertainment City, Sun Life Philippines, The Mont Property Group Inc., Unilever Philippines, and Visa.

    Early suite partners at SM Seaside Cebu Arena include Bai Hotel, Cebu Landmasters Inc., Cokaliong Shipping Lines, Dynamic Power Marine & Industrial Hardware, Inc., Nature’s Spring, Skyrise Realty and Development Corp., and the University of Cebu.

  • SM Prime signs 20 shows at SM Seaside Cebu Arena

    SM Prime signs 20 shows at SM Seaside Cebu Arena

    First look inside the world-class SM Seaside Cebu Arena.

    SM Prime Holdings, Inc. (SM Prime) is building a stronger concert economy in the Visayas, with more than 20 major shows lined up at the newly launched SM Seaside Cebu Arena in 2026.

    The lineup features Filipino and international acts, live productions, sports events and family entertainment, with some set for their first large-scale performances in the region.

    The arena officially opened on July 11, 2026, with BINI as the first act. Several major shows are confirmed for 2026 (BINI, IV of Spades, TJ Monterde & KZ Tandingan, Yeng Constantino, Hillsong Worship, LANY, Disney on Ice, plus upcoming sports events like the 2027 FIBA Women’s Asia Cup).

    “Our goal is to help Cebu capture a larger share of the live entertainment economy. When major events come to the city, the impact extends beyond the venue. They support tourism, hospitality, transport, retail and the local services that benefit from stronger visitor inflow,” said SM Prime President Jeffrey C. Lim.

    According to Lim, the development of SM Seaside Cebu Arena also reflects the post-pandemic shift in consumer behavior experiences.

    For Millennials and Gen Z, experiences hold strong appeal because they create lasting memories, are easily shared socially and align with a more intentional approach to wellness, time and spending.

    Technology is also fueling growth, with online ticketing platforms improving access and venue systems enhancing the audience experience through better visuals, sound and production quality.

    SM Prime is building on both opportunities. In May, the company partnered with global ticketing company Ticketmaster to launch SM Ticketmaster. The venture will replace SM Tickets and combine Ticketmaster’s global platform and fraud prevention tools with SM Prime’s local operating network.

    At the venue level, SM Seaside Cebu Arena features the most advanced center-hung display in the Visayas. The technology gives audiences a clear view of both the live performance and digital replays from every seat, supporting a wide range of events, from sports and concerts to family entertainment, corporate shows, circus productions and motorsports.

    SM Seaside Cebu Arena sits within South Road Properties (SRP) and is directly connected to SM Seaside City Cebu, one of the country’s largest retail and lifestyle destinations.

    The arena will also be linked to the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel, further strengthening SRP as an integrated lifestyle, events and tourism district in the Queen City of the South.