October 5 marked a significant milestone for BIGWIN29 as the brand went all in for its Cebu grand launch with Fusion: The Philippine Music Festival. The celebration kicked off with a press launch at Radisson Blu Hotel Cebu and culminated in the festival at City di Mare, drawing a full house of 9,500 enthusiastic attendees.
The morning press launch welcomed BIGWIN29 executives, Fusion artists, media representatives from TV stations, publications, and radio networks, as well as influencers and partners. Nadine Lustre made her first live appearance as BIGWIN29’s ambassador. Guests enjoyed an exclusive preview of BIGWIN29’s music video, “Big Time Ka Rito,” and were introduced to the brand’s lovable mascot, roBi, along with future plans.
“This is the grand launch of BIGWIN29, and we want to make sure that every festival goer will feel grand… na big time talaga sila rito because that’s what we are offering our players, our audience,” said Menard Medina, Head of Brand Strategy and Communications of BIGWIN29.
The evening electrified the crowd as Fusion Cebu delivered a powerhouse lineup featuring chart-toppers Zack Tabudlo, December Avenue, Kaia, and Maki. Complementing the headliners were Cebu’s own talents, including DJs Matt and Victor Jao, dance crew Sugbo Brawta, and Karaoke World Championships singers Jan Francis, Jovie, and Nica.
“What sets FUSION apart is our commitment to showcasing OPM. Different genres perform on one stage, highlighting Filipino talent. We ensure that both emerging acts and well-established artists receive the spotlight because it has always been our advocacy to provide a platform for them to shine,” said Gladys Basinillo, CEO of PraXis.
BIGWIN29 set the stage ablaze with a grand production number brimming with star power. Maki, alongside Karaoke World Championship singers and Sugbo Brawta, delivered a live performance of “Big Time Ka Rito.” Just when the audience thought they’d seen it all, Nadine Lustre burst onto the stage, amplifying the excitement as she vibed with the performers.
Throughout the night, BIGWIN29 hyped the festive atmosphere with interactive booths, giveaways, and surprises. New members enjoyed free drinks from Tanduay and Maison Bukana wines, while roBi roamed the venue, spreading cheer and distributing treats. Fans also collected exclusive festival merchandise, making their experience even more memorable.
“This is our commitment to our ka-Bigwinners – whether it’s on their devices or going to concerts. We want to deliver only the best and make them feel like winners with us,” said Medina.
The night peaked as attendees danced and sang along to hit after hit, soaking in the energy and excitement. Capping off the celebration, a fireworks display lit up the sky, mirroring the vibrant atmosphere that defined the festival.
With Fusion Cebu and BIGWIN29 delivering unforgettable moments, the launch was a grand success that left attendees buzzing with excitement.
