A dozen brands. 1 stronghold.
SM has gone a long way from the original brand under West Avenue Theaters Corporation. They have expanded their reach from basic cinematic entertainment to lifestyle brands. Rebranded as the SM Lifestyle Entertainment Inc., they carry on SM’s commitment to value for money and quality. What drives them is the underlying mission to be the top priority of Filipinos.
They fit twelve brands into one domineering hub that compliments the Filipinos’ love for lifestyle, and aims to strengthen the Filipino spirit of community. The names that make up SM Lifestyle Entertainment are as follows: SM Cinema, IMAX, Directors Club Cinema, Waltermart Cinemas, Mall of Asia Arena, SM Tickets, ePlus Tap to Pay and ePlus Digital, Snack Time, SM Bowling, SM Skating, and SM Science Center.
Most of these brands ring a bell, and are well known, but there may be a few that stand out as recent names. Waltermart Cinemas, for instance, is the newest inclusion to SM’s Cinema group. Snack Time, present in SM Cinemas and the MOA Arena, is more than just a concessionaire; they also provide catering and merchandise services. SM Science Center is the knowledge and exploration branch, which features responsive displays such as 3D holograms and virtual reality simulations.
