Tag: Bonchon

  • Authentic vibes, self-expression, and bold flavors take center stage at the Bonchon Fanverse with XONARA!

    Authentic vibes, self-expression, and bold flavors take center stage at the Bonchon Fanverse with XONARA!

    P-Pop girl group XONARA showcased what authentic, flavorful vibes taste like at their first-ever Bonchon Fanverse in SM Fairview, following the successful launch of their brand ambassadorship for the Eat 7 campaign.


    As the new faces of the original Korean chicken favorite of Filipinos, XONARA brings to life the seven classic Korean ‘chikin’ flavors of Bonchon—each matching the members’ distinct vibes and personalities. Lucky fans got to indulge in the ultimate fan meet experience, enjoying up-close interactions and memorable moments with XONARA.


    Every XONARA member brings one Bonchon flavor to life with an undeniable vibe: Eurekah’s bold and creative spirit shines through “Soy Garlic,” while Dominique’s fearless edge finds its perfect match in “Honey Citrus.” Lei embodies the fiery, confident character of “Spicy,” Namie brings her signature bubbly energy to “Crunchy Garlic,” and Tin’s ambitious, passionate drive naturally pairs with “BYN Bonchon Yangnyeom.” Ella’s effortless grace captures the elegance of “Snow Cheese,” and Megumi delivers a punch of sassiness with “Golden Crunch.”


    The “EAT 7” campaign highlights Bonchon’s seven crave-worthy flavors crafted to suit every mood and taste, showcasing Bonchon’s signature Korean chicken expertise through OG flavors that continue to champion Filipinos’ love for variety, self-expression, and unique experiences.

    You can still catch XONARA’s latest EAT 7 video ad here and discover which of the seven flavors fit your vibe.

    “We believe that everyone has their own unique vibe, and that’s what makes each of us special. Through Bonchon’s EAT 7 campaign, we get to celebrate our different personalities and express ourselves in our own flavorful ways. We hope our fans are inspired to embrace who they are, find the flavors that match their vibe, and always remember that being yourself makes you shine,” said Eurekah, the girl group’s leader and main rapper.


    From fun surprises to an intimate Q&A session, XONARA brought the hype and served up unforgettable moments with lucky fans who won Bonchon’s Fanverse raffle. The event brought together Bonchon’s signature Korean-inspired taste and XONARA’s fresh P-pop energy, giving the fans a unique experience like no other.


    XONARA then upped the ante with a surprise drop of Bonchon’s new “Blind Box” where fans can get a free XONARA Exclusive Premium Item when they order any of the featured meals from participating Bonchon stores: 2pc Chicken + Café Koreano (or any drink), Dosirak Meal + Café Koreano (or any drink), or the Bonchon Fanverse Meal featuring Chicken Rack with Cheese Balls and Tteokbokki. The excitement doesn’t stop here! Fans can also take their Fanverse experience to the next level by signing up and posting a TikTok video for a chance to meet and greet XONARA this November 2026.


    The undisputed highlight of the day was a chaotic and hilarious game of “Who’s Most Likely To.” The XONARA members let their guard down, teasing each other and showing off the genuine, endearing group dynamics that have quickly earned them a dedicated fanbase.


    To close out the successful launch, fans were treated to a Meet & Greet and Photo Op, securing photocard-worthy moments with the new ambassadors.


    “Welcoming XONARA to the Bonchon family was an incredible experience. Seeing the energy, passion, and excitement of the fans firsthand showed us just how powerful this connection is. Bonchon has always been about bringing people together over great food, and we’re thrilled to give fans a memorable way to celebrate their vibes with their favorite idols,” said Scott Tan, Managing Director of Bonchon Philippines.

  • 7 Flavors, 7 Vibes: P-Pop girl group XONARA finds their flavor vibe with Bonchon

    7 Flavors, 7 Vibes: P-Pop girl group XONARA finds their flavor vibe with Bonchon

    What’s your vibe? Bold and fearless? Sweet with a little spice? Cool and effortlessly chill? Whatever it is, XONARA says there’s a Bonchon flavor to match.

    Rising P-Pop girl group XONARA serves their own flavor to the table in the latest campaign ad as the newest ambassadors of Bonchon, the original Korean chicken favorite of Filipinos. This collaboration brings together Bonchon’s signature Korean-inspired taste and XONARA’s fresh P-pop energy, encouraging individuality through flavor and self-expression among the young Filipinos.

    In their latest Bonchon EAT 7 video ad, the seven-member group shows off what makes each of them uniquely XONARA. From Eurekah’s bold creativity and Tin’s go-getter spirit, to Dominique’s fearless confidence, Ella’s elegant authenticity, Namie’s bubbly charm, Megumi’s unapologetic expressive flair, and Lei’s captivating energy, each member brings a different flavor to the group and now, to Bonchon.

    Just as XONARA embraces individuality through their music, style, and personalities, Bonchon serves up seven distinct Korean-inspired chicken flavors, including the iconic sweet and savory Soy Garlic, rich and cheesy Snow Cheese, aromatic Crunchy Garlic, to the bold kick of Spicy, refreshing Honey Citrus, sweet and spicy Byn Bonchon Yangnyeom, and extra-crispy goodness of Golden Crunch, giving everyone the freedom to find a tasty vibe that perfectly fits their mood and cravings.

    “XONARA embodies the individuality, energy, and confidence of today’s young Filipinos. Their distinct personalities make them a natural fit for Bonchon’s seven flavors, each offering a unique taste for every craving. We’re excited to have XONARA bring this to life and inspire our consumers to explore, choose, and own the flavor that matches their mood, vibe, and individuality,” said Scott Tan, Managing Director of Bonchon Philippines.

    Bringing together XONARA’s unapologetic P-Pop energy and Bonchon’s signature flavors, the collaboration invites young Filipinos to express themselves, explore new flavors, and, most importantly, match their vibe with a Bonchon flavor that feels unmistakably them.

    Catch XONARA’s latest EAT 7 video ad here and discover which of the seven flavors matches your vibe.

    For more information and updates, follow Bonchon Chicken Philippines on Facebook, @bonchon_ph on Instagram, and @bonchon_ph on TikTok.